Tom Ruwitch
I ran into a sad-sack on a marketing forum this morning who asked, “Is it possible to growa successful businesswithout social media?” My favorite response came from “NotSure2505” who dropped this bomb, “No, that is whythere were nosuccessful businessesprior to social media15 years ago.” That made me laugh, but it also reminded me: I’m surrounded…
Oh no! I swallowed some Ryan Deiss click-bait… …only to discover I’d been fooled again. The subject line said, “Re: Refund Request.” Maybe I’m still in a post-vacation haze. Maybe the morning coffee hadn’t kicked in. Whatever my excuse, my lizard brain told me to open the email so I could see the status of…
Content Makeover Offer Ends Tonight + Build Self-Awareness, Focus, and Emotional Balance + Quentin Tarantino’s Cinema Speculation + The New Yorker Profiles James Cameron + …from James Cameron
Good morning. I’m back in my home office for the first time in two weeks… …sipping a mug of black coffee (not as tasty as the double espressos I drank in France, but good enough)… …eating a piece of leftover pie for breakfast… …and wondering what e-maily goodness to send you. (Pause while I rest…
Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family. Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…
I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email… …and wondering what I’m going to send you and my other subscriber friends today. Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing…
How to Replace Your To-Do List with Something Way Better + How to Stand Out as an Authority in a Crowded Marketplace + New and Improved Version of Ann Handley’s Classic + Super Simple Highlighter for Chrome + …from Leo Burnett
Close your eyes and imagine you’ve built your entire social media following on Twitter. Go on, imagine it. Pretty scary, huh!? Where will you and your followers be in a few months after the dust settles from the Elon Musk earthquake. For those not following the news: Elon Musk (the guy who runs Tesla and…
Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace. And good golly, Miss Molly, that made me feel warm and fuzzy all over. Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone. But not…
Greetings from my temporary home in Châteauneuf-du-Pape, France, where I’m staying in a 600-year-old house, along a back alley that reminds me of Diagon Alley. I got lots of great feedback regarding my email last week about rotten marketing tricksters who “swim in the shallow end of the tactical gene pool.” Like this reply from subscriber Gill who…