Tom Ruwitch

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How Hardcore Conservatives and Hippies Found Common Ground

By Tom Ruwitch

This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies.  I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…

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How Steve Jobs Cracked ’em Up and Why It Matters

By Tom Ruwitch

Steve Jobs introduced the iPhone during his keynote address at the Macworld conference in San Francisco, January 2007.   Standing on stage, in his bluejeans and that black, mock turtleneck, Jobs whipped the crowd into a frenzy by confirming the Apple phone was here.  And then it was time to reveal it.   Three minutes into the…

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Monday Mash-Up ~ Vol. 2, Ep. 8

By Tom Ruwitch

John David Mann’s “How to Write Good” + How to Hold Back a River of Lava — Or Not + John Eyres on Goal Setting + The Reckless Electric

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My Birthday & My Dad

By Tom Ruwitch

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad. His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a…

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How a Hotel Discovered the Story to Skyrocket Sales

By Tom Ruwitch

I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells.   This story is not just for bigwigs with hotels on Boardwalk and Park Place.   This applies to YOU and me and anyone else who wants to…  …delight customers…  ….forge stronger relationships…

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Dr. Seuss Inspired This…

By Tom Ruwitch

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

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Monday Mash-Up ~ Vol. 2, Ep. 7

By Tom Ruwitch

Michael DeLon and Me + The Lost History of Yellowstone + Jane Fonda on Storytelling and Empathy + Free Training to Harness the Magnetic Power of Stories

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How Meg Ryan’s Most Famous Scene Can Help You Sell

By Tom Ruwitch

Remember the famous, “I can tell if she’s faking…” scene in When Harry Met Sally?   Harry (Billy Crystal) insists his partners have never…ummm…faked it.   Sally (Meg Ryan) says women fake it all the time.   Harry’s not buying it.   So Sally proves the point by…  …putting down her turkey sandwich and…  …well…  …faking it…  …enthusiastically…  …right there…

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Which of These Are You?

By Tom Ruwitch

In yesterday’s Monday Mash-Up, I shared this this article about the director ChloĂ© Zhao.  Her new movie, Nomadland, is getting a lot of Oscar buzz. And she’s getting lots of attention.  Well deserved, I believe.   The article has several great business lessons. Here’s one… Zhao met her husband, cinematographer Joshua James Richards, when they were film students at…

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Monday Mash-Up ~ Vol. 2, Ep. 6

By Tom Ruwitch

Let’s Work on Our Connections + Nomadland is a Haunting, Powerful Movie + The Story Behind ChloĂ© Zhao’s Storytelling

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