Tom Ruwitch
Cathy Sexton Overcome Email Overload + Class Action Park + Why Storytelling is So Important in the Digital Era + Chris Voss Never Split the Difference + From Bob Dylan
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I recently noticed a new signature section at the bottom of emails from Dave Dee, one of my favorite marketing experts. The section described several ways prospective clients can connect and do business with him. Not a hard pitch, just a short catalog of available opportunities. I liked it so I asked Dave about it…
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Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann that’s so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…
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Two Masters Discuss the Power of Storytelling + Writing Tips from 15 Greats + LinkedIn Master Chats with the Copywriting Great + The New Edition of Robert Cialdini’s Classic + Jeannette Rankin Gives You The Green Light
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I had a blast visiting with the great Dr. Pelè on his Profitable Happiness Podcast. In this short clip, Dr. Pelè asks me to “help us understand the power of storytelling…” So that’s what I do. In < 5 minutes, I describe the wrong way and the right way to describe your business when prospecting and…
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Here’s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in “The Magnolia State” until 1966. Another fun fact: A guy named Noah “Soggy” Sweat (you can’t make this stuff up) delivered the most…
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Guy Raz’s How I Built This podcast + Bring Him Back Home (Nelson Mandela) + The 5 Biggest Email Marketing Mistakes That Are Costing You + Prosecuting Evil: The Extraordinary World of Ben Ferencz + Nelson Mandela said
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My friend Ted Prodromou reached out to an old friend on LinkedIn the other day. He just wanted to say, “Hello” and catch up. The friend replied instantly… …with an automated message… …that said, “Subscribe to my YouTube channel.” That’s it. Nothing else. No “Glad to hear from you, Ted.” No personal comments. Just an…
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Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…
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Marketing Lessons from Apple + Jason Bateman and Will Arnett Smartless Podcast + Seth Godin’s Blog + TEDx Talk The Magical Science of Storytelling + Great Advice from Bing Crosby
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