Tom Ruwitch
Sad story… I crossed paths recently with a full time copywriter who’s stuck on skid row. His top client accounted for 80% of the copywriter’s revenue. And then the top client opted for a cheaper option. Poof! There went 80% of the copywriter’s revenue. Now the copywriter is posting to public forums, saying he can’t…
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Save Your Favorite Things from The Internet in One Place + How a Psychotherapist Transformed His Marketing To Sell More + “There’s always been a rainbow hangin’ over your head…”
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Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, “90% of the game is half mental.” OK, maybe Yogi wasn’t as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…
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I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the “chirp-chirp” of grasshoppers… …and…
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Ogilvy on Advertising + “The Moment with Brian Koppelman” + An Ogilvy Cheat-Sheet + Why You Shouldn’t Worry About Open Rates + My Favorite David Ogilvy Quote
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I launched my new podcast, The Story Power Marketing Show, back in July. We’re up to eight episodes. Last week’s is a good one. It’s all about being HUMAN. The episode title: “Act Like a Human, Not a Humorless Robot (with Dr. Heather Walker)” The more human you are in your business, the more HUMAN…
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Making “Intentional Connections” in a Remote Working World + What We Can Learn from Introverts + Decisive by the Heath + 5 Storytelling Secerts + Wise Words from the Guy Who Built THE Chocolate Factory
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I usually don’t send emails on Saturday’s. But I make an exception today. In addition to Story Power Marketing, I run a thing called (ware)HOUSE Concerts — a venue in St. Louis where (before the virus) we would host intimate concerts in a space that can best be described as a warehouse turned into an oversized living…
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Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…
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I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
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