Tom Ruwitch
I learned a new word today: Astroturfing. It means fake, grassroots support (get it?). Here’s the backstory… A guy posted a cry for help on an online forum because his boss wants him to create a fake Instagram account, build a following, pretend to be a customer of their company, and post rave reviews. “The…
I began listening to Pat Metheny in 1978, and I’ve been listening ever since. Last night, I sat in Section C, Row G, Seat 9 at The Sheldon Concert Hall in St. Louis, listening and watching as Metheny and his band created beautiful music for two(+) hours. As I sat there, tapping my foot, nodding…
Copywriting legend Gary Halbert would have turned 85 this week. In honor of the occasion, I share an excerpt from The Story Power Profit Pack (Pointer #35): * * * A conversation between copywriting legend Gary Halbert and a protégé… Halbert: “The best way to get a prospect’s attention is to appeal to their sense of…”…
It’s almost summer. Time to pack up the kiddos and send them to grandma’s house… …or camp… …or some other far away place. In olden days, here in the good ol’ USA, you could dress the youngins in their Sunday finest, slap a few stamps on their coats, and drop ‘em at the post office. …
Events (All times EASTERN) Collaboration Strategies for a Changing Landscape(Wednesday, June 14, 2-3 PM ET) R.J. Redden and Dean Isaacs host this monthly roundtable designed for forward-thinking decision makers, entrepreneurs, and service providers. They’ll explore the transformative power of collaboration. Try New Things in Your Outreach(Thursday, June 15, 5-7 PM ET)A great networking/learning event hosted by…
Fifty years ago today, Secretariat buried the field at The Belmont Stakes and became the first horse in 25 years to win the Triple Crown. It’s one of those I-remember-where-I-was moments. The greatest sports performance I’ve ever seen. I was in my living room at my house on Nantucket Lane in St. Louis… …watching with…
Last week, I visited an online forum where some copywriters were debating the good and bad of AI. A couple of doomsdayers announced they were quitting copywriting to become plumbers or electricians. Maybe they should move to Antwerp where they can work on this building: Brilliant… …and ironic. I’d bet a gazillion dollars AI didn’t…
Soon after sending yesterday’s email, I interviewed the great Brian Kurtz for my podcast the Story Power Marketing Show. Ordinarily, days or weeks pass between the interview date and the episode go-live date. But I launched this episode right away because I wanted to get the word out about Brian’s upcoming Overdeliver Bootcamp which launches on June 20. I…
A few weeks back, marketing legend Brian Kurtz joined my list, fell in love with my emails, and then shouted so from the rooftops. First the backstory… For 34 years, Brian worked for the publisher Boardroom, Inc. (now Bottom Line, Inc.) where he handled all marketing activities – including direct mail, direct response television, e-mail,…
RecomMONDAYtions Episode #2 In case you missed last week… This is RecomMONDAYtions, a weekly serving of sites to visit, podcasts to hear, videos to watch, resources to try, and more — delivered every MONDAY morning. Enjoy… Events Build a Network That Works(Monday, June 5 — 3:00 PM ET)Last chance to attend this masterclass with Virginia Muzquiz…