Tom Ruwitch
I was eating breakfast the other morning and nearly choked. It wasnāt the spinach and salsa omelette that did it (although that jalapeno salsa made me sweat a little). No, it was the email that landed in my inbox… …with yet another breathless, over-hyped, meaningless statisticā¦ …about yet another canāt-miss digital marketing channel. Hereās the…
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When my daughter suggested last night that we order delivery from Shake Shackā¦ …rather than have yet another night of leftover turkey for dinnerā¦ …I thought, āThatās the greatest idea EVER!ā Red meat, topped with bacon and orange cheese. Yum. But what really had my mouth watering was the thought of that shakeā¦ …that sweet,…
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Every so often, I browse my junk email folder to see what the spammers are up to. I always come across something that makes me roll my eyes and chuckleā¦ …like this one from a lender: Subject line: Equipment Financing Thatās it. No website address. No call to action. No benefits. No story. No nothing…
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A few years ago, I regularly posted āGratitude Snippetsā on Facebook. They were short posts. Expressions of appreciation for people and thingsā¦ …a beautiful dayā¦ …a restaurant server who went the extra mileā¦ …a mail carrier who braved snow and rain to make the deliveryā¦ …a song that brightened my mood… …a colleague who offered…
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For three years, I never opened my mouth when I smiled. That was from 1978 through 1980. Those were the Braces Years, the period when my mouth was full of metal hardware and my parentsā checking account was shrinking. Itās tough being a 13- to 16-year-old — especially when your pearly whites are covered with stainless…
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Roughly once a year, I read Man’s Search for Meaning by Viktor Frankl. Frankl was a Holocaust survivor who later wrote about his experiences as a prisoner at the Auschwitz concentration camp. The book is heavy stuff, yes. But itās also full of huge lessons for business and life. These are strange days. Many call them ādark…
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Hereās a parable about parablesā¦ ā¦with a lesson that can help you attract attention for your marketing messages and inspire people to act. In the Bibleās Gospel of Luke, someone asks Jesus, ā…who is my neighbor?ā Jesus answers with the story of a ācertain manā who was traveling from Jerusalem to Jericho and āfell among…
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A couple of days ago, I asked what you think of this Henry Ford quote: āIf Iād asked customers what they wanted, they would have told me, āA faster horse!āā A bunch of subscribers told me Ford was a visionary who saw something his prospects did not. One told me: ā…Ford wasnāt concerned or focused with finding out what people wanted. He…
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Once upon a time, I tried to cook a batch of paella. It didnāt go well. The mussels were chewy. The chicken was dry. The rice was a sticky mess. So frustrating! I fancy myself a decent cook. But decent doesnāt cut it when you strive to master a complicated dish. Today, aspiring home chefs can…
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Short and sweet today. If you want to write emails that recipients are happy to openā¦ …that they read from top-to-bottomā¦ …that inspires them to actā¦ Read this great article by copywriter Neville Medhora.
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