Tom Ruwitch

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I’m Not Ashamed of This…

By Tom Ruwitch

Here comes a “shameless” sales pitch. No lead-in story. Just the facts, Zach. If you sign up for my Content Marketing Masters program before 11:59 p.m. today… I’ll be your Coach-on-Call for three months. That means you can contact me by email or video-chat with a question, problem, or feedback-request — anytime you want… …and I’ll give you my…

Why Wallflowers Fail at Love and Business

By Tom Ruwitch

When I was in college, I had a roommate named Joe… …who was tall, dark, and handsome… …but shy as a vampire at a garlic festival. I once saw a great-looking woman approach Joe at a party, hand him a slip of paper with her number on it, and say, “Call me. Maybe we can…

How to Turn Your Site and Socials into List-building Machines…

By Tom Ruwitch

In the second session of my coming-soon Content Marketing Masters, I’m going to dive deep into lead-generation and list-building — how to turn your website, social media pages, and other “real estate” into list-building machines. Here’s why… I know a bazillion business owners who tell me they want to grow their email lists (smart). But when I…

Sea-monkey Marketing — Lessons from a Legendary Ad…

By Tom Ruwitch

When I was a wee lad in the early 70s, living in America’s heartland, reading one comic book after another… I was crazy for Sea-Monkeys. Every comic book contained an ad for these “Instant PETS!” And I begged my parents to let me buy some. (Only $1.00, plus 30 cents for shipping.) Mom and Dad…

RecomMONDAYtions ~ 2023.06.26

By Tom Ruwitch

Events  Create Your Book Without Writing a Word(Tuesday, June 27, 4 PM ET)Michael DeLon, “The Paperback Expert,” will demonstrate how you can increase your credibility and become your prospects’ obvious choice — by becoming a best-selling author of your own book.  Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects Tune In,…

How an Angel Turned us From Gripey to Giddy

By Tom Ruwitch

Here’s the story of a customer support call from heaven  … …loaded with lessons that will help you attract and retain clients… …and an offer at the end that could make you giddy. First the quick backstory: Melissa and I remodeled our kitchen two years ago and bought some stools, from a store called Amini’s, to…

My Robot is Ticked Off 😡. Here’s the Story…

By Tom Ruwitch

Over breakfast this a.m. (Apple Jacks and black coffee), I had a chat with my GPT-powered copywriting robot, “B-9?” Turns out he’s spittin’ mad about the “AI-powered” hype machine. Here’s our conversation, word-for-word, straight from the robot’s (and my) mouth… Me:What’s up, “B-9?” Have you noticed how everything seems to be “AI-powered” these days? “B-9?”:Oh,…

This Guy’s Pitch Could Have Worked, if Only…

By Tom Ruwitch

I got this LinkedIn direct message yesterday from a guy named Max after I accepted his connection request: “Θα ήθελα να σας γνωρίσω με το (τα προϊόντα μας), μια υπερσυγκλίνουσα πλατφόρμα που συνδυάζει το δίκτυο, την αποθήκευση, τον υπολογισμό και το σχετικό λογισμικό σε ένα συμπαγές, πραγματικά Ανθεκτικό σε σφάλματα αποτύπωμα δύο κόμβων με σχέδιο…

Persuasion Lessons from a King’s Speech Therapist

By Tom Ruwitch

I watched “The King’s Speech” this weekend… …and, as always, I shed some happy tears. I couldn’t help it. When “Bertie” stands in front of the microphone… …and we hear the first bars of Beethoven’s 7th Symphony… ….and the speech therapist Lionel gives him an encouraging nod… and he begins, “In this grave hour…” …I…

RecomMONDAYtions ~ 2023.06.19

By Tom Ruwitch

Events  Your Message Matters Networking Event(Wednesday, June 21, 3 PM ET)Holly Jackson hosts this monthly event, combining guest experts with great networking. Marcy and Alex from Writers Co will share tips and tricks to success in writing your book and unblocking writers block. Dr. Noor will share some amazing pointers to unlock your energy and…