Tom Ruwitch
First, a quick correction… In yesterday’s email, I said this Thursday’s masterclass would be on June 12… …which doesn’t make any sense… …because we’re in October… …meaning this Thursday’s masterclass is actually on October 12 (2:30 p.m. ET, 1:30 p.m. CT). So if you want to attend the training called… …How to Turn Your Book (or Other Content) Into…
I racked my brain this morning to come up with a great anecdote to promote Thursday’s masterclass… …How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine… …and I kept going back to one I emailed just a few months back. So, yes, this is a rerun… …but I can think of no…
Recommended Reading Ā Re-Building Your Brain & Becoming The Person You Want To BeI love this post by August Bradley — who has helped me “re-build” my brain and implement life management systems that transformed how I work. At the end of the post, you can subscribe to his Life Design Newsletter which I highly recommend.…
On Thursday at 2:30 p.m. ET (1:30 p.m. CT), I’m hosting a live masterclass: How to Turn Your Book (or Other Content) Into a Lead-Attracting, Client-Generating Machine You’ll want to attend this event if you have a book (or plan to write one)… …or if you have any other kind of lead magnet (e-book, video,…
Last night, I had the craziest dream. I invented a wi-fi-enabled blender with a vertical video screen built into the side of the container… …so you can watch TikTok videos while making smoothies. Ā Brilliant!Ā …or so I thought… …until I asked my GPT-powered copywriting robot, B-9(?), for his opinion. He said the younger, “tech-savvy” crowd…
A cautionary tale about missed opportunities… I recently met a fitness trainer who wrote a bestselling book. On his website, he offers a .pdf copy of the book for free (good). I filled out the form to get the book and jumped to a confirmation page with this message: š„± š„± š„± That’s missed opportunity…
Greetings from Denver, Colorado, where I’m grabbing a quick breakfast before delivering a TED-style talk called How to Generate Client Attracting Content — Without Writer’s Block. The big idea in my talk: Anyone can assemble great content if they can master a simple framework. Content creation is more craft than magic art… But that doesn’t mean…
Recommended Reading Ā Stop Trying to Measure EverythingI believe in measuring and testing. But I also know a lot of the most popular marketing metrics are meaningless — including email opens. This is a great article that says we should view out marketing through an “outcome based lens,” rather than measuring “everything.” š¤The Man Behind ChatGPTAs…
Taylor Swift is in the news… …again. And I want to understand why. So I turned to the one-and-only who could help me make sense of this… … … … … …my great and powerful GPT-powered copywriting robot, B-9(?). Here’s our conversation: Me: Hey, B-9(?), what’s the big deal about Taylor Swift? B-9(?): Hey Tom!…
I got an email this morning from a pitchy, pesty subscriber who offered to help me with my copywriting. To protect the “innocent,” I’ll call her “Lice.” Lice signed up for my list 17 days ago and claims she read all my emails since. She offered a 21-day trial period where she would work with…