Tom Ruwitch
My friend Les Landes shared with me a story about stories. I’d like to share it with you. It comes from the author Neil Gaiman who said: “My cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…
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I rarely send promotions on behalf of other marketers (I see too many others pitching stuff that they don’t even seem to vet). But I’m making an exception for my friend Michael DeLon, who’s the real deal. He’s offering a great training that I recommend. I recommend it only because I know it will help……
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I crossed paths the other day with a struggling marketer who said, “I’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.” No need to feel dumb, I thought. That’s a common question. How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)? Another marketer chimed in…
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Marketing Lessons from the Gettysburg Address + “If You Want to Win the Game, You Have to Stay in the Game” + Powerful Business Lessons from a Master Fly Fisherman + Rest in Peace, Nanci + Keep Track of the Inspiration
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While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…
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Hi Ryan, My new podcast is live. It’s called The Story Power Marketing Show. Please check it out. You can listen on Apple, Google, Spotify and anywhere else you get podcasts. (See below for subscription links for all the major providers). You also can visit StoryPowerMarketing.show to view episode videos, get downloadable audio, and review show notes.…
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Marketing Lessons from the Grateful Dead + A Random Act of Kindness at Trader Joe’s + The Me You Cannot See + Great Business Tips from Jeff Walker + Jerry Garcia said…
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In a recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name “Sugar.” Her friend and fellow author Steve Almond described Strayed’s Sugar columns as “radical empathy.” I can’t get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…
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I’ve been helping one of my coaching clients Richard polish a print advertisement for his kitchen and bath remodeling business. Here’s the last line of the ad: “That’s why our average review on Facebook and Google is 4.92 stars out of 5.” You may be wondering… ”Why 4.92?” Here’s why: Because 4.92 is the EXACT…
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Tiny Beautiful Things + Would you swap a Patek Philippe watch for a cartoon of a Bored Ape? + Otter.ai for Transcriptions + Copywriters Podcast + James Baldwin
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