Tom Ruwitch
I spent the holiday yesterday lounging by the pool and reading a great book: When I Stop Talking, You’ll Know I’m Dead by Jerry Weintraub. Weintraub was a Hollywood producer, talent agent, and concert promoter whose clients included Elvis Presley, Frank Sinatra, Bob Dylan, The Four Seasons, Neil Diamond, Bob Dylan, and Led Zeppelin. His book boils…
On this day 247 years ago, our “founding fathers” acted. They decried tyranny and declared independence. A bold, brave move. Twelve years later, they ratified a Constitution… “…in order to form a more perfect Union.” I like that story. It inspires me. And today, on July 4, I reflect on it and celebrate. I don’t…
Events Pick My Brain: Community Event(Wednesday, July 5, 4 PM ET)One of my favorite monthly events… Pick My Brain brings together smart, passionate people from all around the world together to meet, greet, connect, share ideas, solve world problems, and unlock new opportunities. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects…
Here comes a “shameless” sales pitch. No lead-in story. Just the facts, Zach. If you sign up for my Content Marketing Masters program before 11:59 p.m. today… I’ll be your Coach-on-Call for three months. That means you can contact me by email or video-chat with a question, problem, or feedback-request — anytime you want… …and I’ll give you my…
When I was in college, I had a roommate named Joe… …who was tall, dark, and handsome… …but shy as a vampire at a garlic festival. I once saw a great-looking woman approach Joe at a party, hand him a slip of paper with her number on it, and say, “Call me. Maybe we can…
In the second session of my coming-soon Content Marketing Masters, I’m going to dive deep into lead-generation and list-building — how to turn your website, social media pages, and other “real estate” into list-building machines. Here’s why… I know a bazillion business owners who tell me they want to grow their email lists (smart). But when I…
When I was a wee lad in the early 70s, living in America’s heartland, reading one comic book after another… I was crazy for Sea-Monkeys. Every comic book contained an ad for these “Instant PETS!” And I begged my parents to let me buy some. (Only $1.00, plus 30 cents for shipping.) Mom and Dad…
Events Create Your Book Without Writing a Word(Tuesday, June 27, 4 PM ET)Michael DeLon, “The Paperback Expert,” will demonstrate how you can increase your credibility and become your prospects’ obvious choice — by becoming a best-selling author of your own book. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects Tune In,…
Here’s the story of a customer support call from heaven … …loaded with lessons that will help you attract and retain clients… …and an offer at the end that could make you giddy. First the quick backstory: Melissa and I remodeled our kitchen two years ago and bought some stools, from a store called Amini’s, to…
Over breakfast this a.m. (Apple Jacks and black coffee), I had a chat with my GPT-powered copywriting robot, “B-9?” Turns out he’s spittin’ mad about the “AI-powered” hype machine. Here’s our conversation, word-for-word, straight from the robot’s (and my) mouth… Me:What’s up, “B-9?” Have you noticed how everything seems to be “AI-powered” these days? “B-9?”:Oh,…