Tom Ruwitch
Last night, Melissa and I saw the rock opera Rent at The Muny, the great outdoor theater one mile from our house in St. Louis. It was a beautiful, cloudless night — mild and breezy. The second act opened with Seasons of Love (“…five hundred twenty-five thousand, six hundred minutes. How do you measure a year in the life?”)…
I stumbled upon a content marketing cage fight this morning. In one corner, the “brand awareness” marketers. In the other corner, the “bottom line marketers.” It went like this… A frustrated marketing assistant posted on a discussion board about his TikTok efforts. He’s grown his company’s TikTok followers from 1,831 to 2,047, but his bosses…
One of the reasons I write week-daily emails without suffering writer’s block: I have a system to find email-worthy content ideas. I regularly mine for content gold — or ask my assistants to dig for me — in 15 places. Just last week… I dug up a story from the “On This Day” calendar of…
A cautionary tale about email marketing gone wrong… In February, I met an executive coach who asked me to sign up for his email list. I visited his site, found the “Subscribe for Email Updates” form buried at the bottom of the homepage, and entered my name and address. I instantly received a confirmation email……
Book Ā “Blind Fear” by Brandon Webb and John David MannJohn David Mann, who co-wrote the “Go-Giver” books with Bob Burg, has partnered with former Navy Seal Brandon Mann to write six books — including thrill thrillers. “Blind Fear” is the third thriller in the “Finn series.” My recommendation: Read the first two — Steal Fear…
Later today, I’m hosting a free training called “How to Generate a Flood of Client-Attracting Content Ideas.” (Still time toĀ registerĀ to attend and/or get the replay.) During the training I’ll share this story… This morning, I visitedĀ OnThisDay.comĀ to dig up historical events, birthdays, deaths, and more that happened… umm… on this day. I visit this site often.…
My 26-year-old son called me yesterday for some business advice. He’s launching a new venture this month, and he wanted to pick my brain. We discussed legal matters, marketing/sales, and finances. And then we discussed mindset. I told him the story of how I didn’t focus on mindset when I was his age… …and it…
Sixty-one years ago today, a guy named Robert Allen Zimmerman legally changed his name to Bob Dylan. In a few months, I’ll publish a book that embraces Bob Dylan on its very first page. Here’s how the book — at least in its first draft form – begins: When I was a young boy, my…
Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute. Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.) Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+…
Article Ā Closed/Open (by Seth Godin)Why isĀ betterĀ so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book Ā How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…