Tom Ruwitch
Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
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Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”
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Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article was…. …BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob. Then I got to the part that…
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Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
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A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…
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I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells “the story of…
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A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts
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Once in a while, I share with you stories about the wrong way to market your business. Like this story about a marketer who pretended she’d sent me a personal note when it was, actually, a message sent to everyone on her list. Or this story about a marketer who sent me a sales pitch disguised as a…
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Happy Get to Know Your Customers Day. Let the confetti fly! Do you have any big celebrations planned? A confession: I didn’t know there was such a holiday until a few days back when I consulted my calendar of strange holidays. Strange holidays make great hooks for emails so I check the calendar often. Some are…
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Yesterday, I shared the story of how a hit-and-run driver wrecked my car. I was stopped at an intersection. The truck driver cut a left turn too tightly and slammed their trailer into my car. I didn’t get the driver’s license plate. No company logos or other identifying info on the truck or trailer. No recording…
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