Tom Ruwitch

Categories

How to Build Your Email List with the Right Prospects

By Tom Ruwitch

I’m hosting a free workshop tomorrow (Thursday, March 17)  at 3 p.m. EST, 2 p.m. CST) called: 5 Ways to Build Your Email List with the Right Prospects. This is a 5in25 presentation – five tips in 25 minutes – followed by discussion and Q&A.  If you want to join us, sign up here. 

Read More

Mastermind Book Club is live. Join now…

By Tom Ruwitch

The Mastermind Book Club is live. And You’re invited… Go to MasterMindBook.club to join. Ted Prodromou and I started the club to help ourselves (and YOU) turn all those books we read into business-advancing action.  Here’s how it works… Ted and I will choose a book every month.  We will share insights they draw from the books. Community…

Read More

Monday Mash-Up ~ 2022.03.14

By Tom Ruwitch

Goodreads is a Great Resource for Book Lovers + How the Chandlers Built Goodreads + How to Accomplish More in Less Time + Setting the Table + …from Albert Einstein

Read More

This Book Proves the Power of Rapport-Building

By Tom Ruwitch

When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often I’ll say, “Please tell me something about you that I wouldn’t know by reading your profile…” and then I share something about myself.  I got that idea from Ted Prodromou (America’s Leading LinkedIn…

Read More

This Club Will Break All The Rules — in a Good Way

By Tom Ruwitch

Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me.  It’s the Book-Club-in-four-days kind of leave me.  And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it?  Melissa (with 3-inch thick Toni Morrison novel propped on her…

Read More

Monday Mash-Up ~ 2022.03.07

By Tom Ruwitch

My Birthday and My Dad + Remembering “Bloody Sunday” + The Go-Giver Marriage + Tim Ferriss Interviews Neil Gaiman + …from John Lewis

Read More

Why I Should Have Dumped That Rotten Client Sooner…

By Tom Ruwitch

I fired a client last month. It felt great.  I should have done it several months ago, but I balked.  This client didn’t return emails, voicemails or texts. Didn’t complete work they promised. Didn’t meet deadlines for work they delivered.  Then, they would pop up out of the blue and bark some command at me,…

Read More
Raffle Tickets

Why That Email Signup Raffle Will Backfire

By Tom Ruwitch

I spotted the following this morning on one of my favorite online marketing forums: “I have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffle…What is the best way to approach this?”  …

Read More

Monday Mash-Up ~ 2022.02.28

By Tom Ruwitch

Before It Happened + Donna Loughlin on the Story Power Marketing Show + Sleep Better with Light-Blocking Stickers + 6 Grammar Rules You Can Break + …from John Steinbeck

Read More

The Dirty Little Secret About the “Best Content Money Can Buy”

By Tom Ruwitch

A couple of days ago, I told you about a sad-sack business owner who decided “email doesn’t work” because it hasn’t worked for her. She was hunting for a content delivery channel that works.  I wrote to her and said the problem might be her content, not the delivery channel.  I’ve been doing this for…

Read More