Tom Ruwitch

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When Content Inspiration Strikes, Will You be Ready?

By Tom Ruwitch

Paul McCartney says his song “Yesterday” came to him in a dream. Shazam! The song popped into his head while he was sleeping. He wrote it down when he woke.  I’ve never had a song, email, or anything else I create appear to me in a dream.  Bad luck for me, I guess. But that…

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Monday Mash-Up – 2022.01.17

By Tom Ruwitch

Dr. Martin Luther King, Jr. + The Power of Visual Thinking + My Favorite New Podcast: Storytime with Seth Rogen + The Sales-Generating Power of Being Helpful + The Courier

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Why the World Needs Another Friggin Podcast

By Tom Ruwitch

A few weeks before I launched my podcast, The Story Power Marketing Show, I shared some of the details with my pal Adam and asked for his feedback.  He liked the podcast graphic, introduction, and other details. And then he wrote (with a wink and a smile), “Because…just what the world needs…another friggin’ podcast!”  Yeah, I used…

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So Many Stories to Create. So Few Ideas. How to Fix That…

By Tom Ruwitch

Yesterday, I heard  â€śstorytelling expert” on a podcast say, “businesses need to get their STORY right.” I hear that a lot. Story. Singular. As in ONE story.  As if storytelling for business is about getting ONE story right, and then you’re done.  But that’s not how it works.  If you want to break through the…

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Monday Mash-Up ~ 2022.02.10

By Tom Ruwitch

John Carlton on Quality vs. Quantity + How to Get Paid What You Deserve + The Author of Overdeliver Reflects on the Value He Brings + The Art of Noticing + re: The Thrill of Noticing

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How to Generate Great Content Ideas Without Hurting Yourself

By Tom Ruwitch

Beth subscribes to my email list, and yesterday she signed up for my upcoming How-to-Generate-Content-Ideas workshop. She wants some help.  When she registered for the workshop, I asked, “How do you come up with content ideas now?” Beth’s reply:  LOL… is this a trick question?!?!? I sprint from a dead stop into a chain link…

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Quick Question

By Tom Ruwitch

No story today. Just a quick heads-up and question… I’m planning to host a free, hour-long workshop later this month (date TBD) to reveal how to create more interesting and entertaining content (emails, blogs, social posts, etc.) without getting stuck. I’ll focus on how to generate a flood of great ideas so you can kiss…

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There’s a Holiday for THIS!? It’s True

By Tom Ruwitch

In case it slipped your mind, a reminder:   Today is National Spaghetti Day Yes, today! You didn’t know?  Me neither, until I consulted HolidaysCalendar.com.  Because of that site, I never miss a big holiday like this one.  More on that in a moment, but first… …in honor of the big day, I’d like to…

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Monday Mash-Up ~ 2021.01.03

By Tom Ruwitch

The Secret To Better Habits in 2022 + reMarkable 2 Lives Up to Its Name + Seth Godin Does It Again + Schmigadoon! is a hoot! + Hope for the Year Ahead

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How Joyce Saved Her Family From a Deadly Twister

By Tom Ruwitch

Just before the twister hit, Joyce walked out to her pickup truck to roll up the windows. It was November 15, 1988, and the high temperature in Davisville, MO was 70F that day – 15 degrees above normal.  Rain was falling. The wind was beginning to whip.  Joyce, her husband Jim, and their daughter Shannon…

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