Tom Ruwitch

Categories

A Simpler Way to Ensure the (Storytelling) Force Is With You

By Tom Ruwitch

Yo! It’s Star Wars Day. May the fourth be with you! (Get it!?)  So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin!  One thing… …I won’t be joining you.  I have nothing against the Star Wars movies.  It’s not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…

Read More

How Richard Transformed an Email from Boring to Brilliant

By Tom Ruwitch

Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA.  Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…

Read More

Monday Mash-Up ~ 2022.05.02

By Tom Ruwitch

Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”

Read More

Why I Died of Boredom and How to Keep from Killing Your Prospects

By Tom Ruwitch

Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article was…. …BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob.  Then I got to the part that…

Read More

You’re Invited…

By Tom Ruwitch

Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…

Read More

? Why I’m Focused on Habit-formation

By Tom Ruwitch

A few days back, I was seeing double.   Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double.  On Saturday, I began wearing glasses with progressive lenses.  I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…

Read More

A Marketing Legend’s Wise Take on Storytelling

By Tom Ruwitch

I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive.  And in his email he broke down a century old ad for a mail-order business course.  The ad tells “the story of…

Read More

Monday Mash-Up ~ 2022.04.25

By Tom Ruwitch

A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts

Read More

Why The Wrong Way is Often The Right Way to Persuade and Teach

By Tom Ruwitch

Once in a while, I share with you stories about the wrong way to market your business. Like this story about a marketer who pretended she’d sent me a personal note when it was, actually, a message sent to everyone on her list.  Or this story about a marketer who sent me a sales pitch disguised as a…

Read More

The Most Important Holiday You’ve Never Heard Of

By Tom Ruwitch

Happy Get to Know Your Customers Day. Let the confetti fly! Do you have any big celebrations planned?  A confession: I didn’t know there was such a holiday until a few days back when I consulted my calendar of strange holidays.  Strange holidays make great hooks for emails so I check the calendar often.  Some are…

Read More