Tom Ruwitch

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RecomMONDAYtions ~ 2024.11.04

By Tom Ruwitch

Recommended Event LinkedIn Masterclass / Workshop My friend Jon Keel is a LinkedIn master, and his FREE workshops are always loaded with what’s working NOW. You still have time to register for the 3-day workshop that runs from 4-5 p.m. ET Tuesday, Wednesday and Thursday. Details and registration here. Recommended Viewing  “Quincy” on Netflix Quincy Jones…

A Spud-tacular Marketing Lesson

By Tom Ruwitch

Looking for that perfect holiday gift for that special someone? How about “Polish Potatoes” perfume (for women OR men)? This is not a joke — although it is kind of funny. Polish perfumer Michał Gilbert Lach invented the scent which he describes as “a journey into the depths of childhood experiences.” As a kid, Michal…

P.T. Barnum Got a Bum Rap For This…

By Tom Ruwitch

I once met with a businessman who wanted my help to grow his financial planning business. I passed… …not just because his services seemed shady… …but also (and primarily) because he kept referring to his prospects and customers as “suckers.” P.T. Barnum often gets the credit (or the rap?) for saying, “There’s a sucker born…

They Changed this Iconic Name to What!?!?

By Tom Ruwitch

Ripped from the headlines: Pepperidge Farm has temporarily changed the name of its bite-sized cheddar cheese crackers from “Goldfish” to “Chilean Sea Bass.”  WTF!?? This has to be a joke, right? Ummmm…. ….no… …It’s true. They even have a website — scheduled to run through October 30 — where you can buy them. Go to ChileanSeaBassCrackers.com.…

RecomMONDAYtions ~ 2024.10.28

By Tom Ruwitch

Recommended Reading 💡Grand Canyon Focus: The Practice of Full Devotion to a Single Task Thanks to Matthew Homan who recommended this brilliant post in his (also brilliant) newsletter. The post’s author, Leo Babauta, writes: “Imagine you’re standing at the edge of a cliff, where you really need to concentrate in order not to fall into the abyss. Imagine…

An Adrenalin-fueled Email…

By Tom Ruwitch

I have the bug that’s going around. Fever, chills, sore throat, cough. No fun. It came on Wednesday night as I was meeting with my operations director, Brady. I kept having to clear my throat. I seemed to be losing my voice. And then I woke up yesterday without a voice. Bad day for that.…

Today’s The Day…

By Tom Ruwitch

In case you hadn’t heard the news… Today’s the day. I’m hosting a complimentary training called: The Tech-to-Profit Formula:The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech Click the button below for details and to save your sear. Why this training? I know too…

Content Marketing Pain — and How to Cure It

By Tom Ruwitch

Here’s a question I spotted in one of those online marketing forums this morning: What is the most painful part of content marketing? This one struck a nerve. Lots of responses, many with a common theme. “LargeLine” said: “Always coming up with fresh and engaging ideas consistently. It can be tough to keep your audience interested.”…

Help Comes to Those Who…

By Tom Ruwitch

Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…

RecomMONDAYtions ~ 2024.10.21

By Tom Ruwitch

Recommended Reading 💡Ryan Reynolds Shares the Keys to Killer Marketing You might know him as the actor who stares in Deadpool. But I’m a Ryan Reynolds fan because he’s a successful business owner and brilliant marketer. In this article from Inc., Reynolds shares his take on the advertising industry and keys to great marketing. Recommended Viewing 💡Mint…