Tom Ruwitch
Happy Paperback Book Day. Yeah, I know. There’s a holiday for EVERYTHING. But this one is important. My paperback book is coming out soon, but we can’t celebrate that yet. So we’ll have to celebrate the occasion another way… Three years ago, I interviewed Michael DeLon on my podcast, The Story Power Marketing Show. Michael is…
Recommended Reading🤔Marc Mawhinney on the Difference Between Cocky and Confident A short, but powerful post from Mark Mawhinney on his Natural Born Coaches site. It begins… “Someone asked a question on Facebook a few years back: ‘What’s the difference between confidence and being cocky?’ The answer I gave: ‘Confident people can back it up. Cocky…
Must See TV! This happened on Monday… Dan Kennedy and Jay Abraham — two of the all-time great marketers on Planet Earth… …side-by-side, talking about their craft… …for more than two hours. I watched most of it live. I’ve watched the entire replay once. I’ll watch it again and again and again and… until they…
Melissa walked past my desk last week, looked over my shoulder, and saw this: “You have seven thousand and forty-eight emails in your inbox?” she asked. “Yep,” I said. “But zero are marked ‘unread.’” (Which, by the way, is not the same as saying, “I’ve READ all 7,048 emails!”) Welcome to my world of digital…
Raise your hand if you’ve ever said or thought any of the following… “I’m not sure how to clone myself to grow the business, but I know it’s essential for our success.” “I have so much on my plate, I can never get done what I really want to get done, and it feels overwhelming.”…
I read yesterday about a business owner with DIY Diz-ease. It’s a dreaded, yet common condition that afflicts many business owners — including little ol’ me. George Sotiropoulos describes one of the afflicted in his book: “Roadblocks You Can’t Ignore:” I have a client who did their own accounts on QuickBooks to save the fee to…
Recommended Listenting 🎤 James Rhee: The Power of Kindness in Business w/ Guy Kawasaki Guy Kawasaki has a great podcast called “Remarkable People.” I recommend the episode with James Rhee. From the show notes: James Rhee is “a former high school teacher turned private equity investor and author of the book “Red Helicopter.” James shares his…
My college pal Meredith occasionally posts her “Weekend Plans” on Facebook on Fridays. Funny memes. Weird old photos. Old ads. Like this: Or this… Alas, I don’t have lard in the cupboard… …and decapitation ain’t my thing… …so I have other weekend plans. Melissa, crazy-doodle Moose, and I will head to our country place in…
Today is “Get to Know Your Customers Day.” My reaction: Bah! Humbug! Don’t get me wrong. I think getting to know your customers is a GREAT idea — if you want to assemble captivating client-attracting content with greater ease. But this is a dumb holiday. Here’s why: **Getting to know your customers (and prospects) should…
My client Dr. Deb Carlin loves her GoldenDoodle, Lady Hazel, whom she mentions often in her social posts. But some nosy know-it-alls think all that dog-talk is unprofessional. From one of Deb’s Facebook posts this week: “Some… have advised me to tame things a bit and stop overloading my posts with (Lady Hazel)… not good for my…