Tom Ruwitch

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AI Was Supposed to be Easy

By Tom Ruwitch

Everyone promised that AI would make our lives easier. But using ChatGPT can feel like you’re wrestling with the computer. Half the time you get great answers, and half the time you get garbage. The core problem: ChatGPT lives by majority rule. So if you ask ChatGPT to design a website, it will look at…

Activate ChatGPT’s Genius Mode

By Tom Ruwitch

ChatGPT has a horrible flaw. It can do so many things, but if you ask it the wrong question…it doesn’t do what you want. Trying to buy prompt collections can only get you so far. Each time OpenAI releases an update, the old prompts stop working right. But there is a better way. You can…

RecomMONDAYtions (Late Labor Day Edition) ~ 2024.09.02

By Tom Ruwitch

Recommended Workshop šŸ¤–Stop using AI the hard way and let it do the heavy lifting In case you missed the special announcement this morning… AI expert Jonathan Green will be my guest on Thursday for a LIVE workshop where he’ll show us how to activate ChatGPT’s hidden ā€œgenius modeā€ with ONE copy and paste prompt.…

This Simple Switch will Help you Stand Out and Get More Appointments

By Tom Ruwitch

Yesterday, a member of the Story Power Content Transformation Academy (I’ll call her “Nancy”) sent me a draft of her weekly email and asked for feedback. She does that every week — for every draft… …which has led her to create better, client-attracting emails with far less struggle. That’s one of the Academy’s many membership…

The One About the Pitchy Pest who Claimed Not to Pitch

By Tom Ruwitch

A guy named “James” invaded my LinkedIn direct-message box yesterday with a note that started like this… Hi Tom, Unlike most on this platform who immediately pitch you, I’d actually like to start a genuine conversation. Then he told me how “…from (his conversations), many service providers like yourself are facing stagnant or declining sales.”…

A Quick, Easy Way to Transform Content From Boring to Brilliant

By Tom Ruwitch

I met yesterday with a business owner — I’ll call him “Jim” — who struggles to create client-attracting content. Jim runs an agency that places and tracks ads for clients. It’s all about the data, he said, and… Data is boring.Ā  “How do you create entertaining, captivating content about data?” he asked Here’s the thing……

Do You Have The Right Tools for The (Marketing) Job?

By Tom Ruwitch

Yesterday, I was minding my own business, sitting on the screen porch, checking my emails when… …I caught a whiff of natural gas — a strong whiff. So I called the gas company which sent a technician over to diagnose the problem. Turns out there was a small leak which was simple to fix. All…

RecomMONDAYtions ~ 2024.08.26

By Tom Ruwitch

Recommended Training (Last Day) šŸ“šHow to Leverage Your Book to Maximize Sales and Profits This complimentary masterclass is available on-demand (watch any time) until 11 p.m. ET tonight (Monday, August 26). If you have a book (or you’re thinking about writing one), this will reveal how to use your book to attract leads, engage prospects,…

Rotten Advice for Authors + a Profit-generating Fix…

By Tom Ruwitch

I bumped into a struggling author on Reddit this morning who’s flushing money down the drain while hoping people will buy his books. He’s written seven(!) books… …sold 194 (which averages to 28 sales per book)… …wasted thousands of dollars on advertising that hasn’t worked… …and then shown up in a forum for authors to…

Embrace This Credo? You May “Ragret” It…

By Tom Ruwitch

Before he played Ted Lasso on TV, Jason Sudeikis played a low-level weed dealer named David Miller who poses as a family man so he can smuggle some product across the border in his “family’s” RV. Along the way, his “daughter” meets a dimwitted dude named Scotty P. who swings by the RV and meets…