Tom Ruwitch
I met yesterday with a friend who’s feeling down in the dumps. His business is struggling and so is he. And even though he’s a brilliant mindset coach, he now questions everything he’s doing – including all things marketing. “I don’t like marketing,” he told me. “It’s the use of psychology to deceive people into…
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The email from longtime subscriber “Scott H” landed in my inbox last week with a “thud” It flashed as a notification on my iPhone’s home screen, revealing just the first line… “I have a problem with your…emails…” “Uh-oh!” I thought. I took a deep breath, sat up straight, and clicked the notification to open the…
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Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…
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Driving yesterday from St. Louis to Kansas City, Melissa and I listened to one of my favorite podcasts called “Good Songs.” The singer/songwriter Peter Himmelman and his son Isaac pick a song they love and discuss it briefly. As we drove through Kingdom City, MO, we listened to the episode about Taylor Swift’s song “Tis…
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I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
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In the Mastermind Book Club this month, we’re discussing Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear. You’re invited to join us tomorrow for our monthly meeting (Thursday 5/26, 1 p.m. EDT, 10 a.m. PDT). You can join the Club here (it’s free). Club members will discuss lessons learned…
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As jury selection entered its second hour, with no end in sight, the prosecutor strolled slowly to his table, grabbed his notes, paged through them, paused, paged through them some more, took a deep breath, and then asked, “Have any of you ever had a negative encounter with a prosecutor that would prevent you from…
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Recommended ReadingSeth Godin on Quality vs. Quantity Here’s another short blog post from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…
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I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!) And I had to rush downtown this morning to report for jury duty. So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy). The…
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After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
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