Tom Ruwitch
By bots, for bots… + How to Tame the Tech Monster to Grow Your Business + Tips from a Legend + “52 Things I Learned in 2022” + …From the Marketoonist
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Yesterday’s email included a quiz to see if you could tell the difference between posts written by an AI robot and a human. At the very bottom of the email, I wrote: “How’d you do on the test? Reply to this email to let me know (and to share your thoughts about robots and such).” Lots of…
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Yesterday, during a live speaking gig, I gave the audience a test to see if they could tell the difference between robot-generated and human-generated content. They flunked. Here’s how it went down. I told them about an executive coach who helps business owners escape the hamster wheel. Before she hired me, she wrote a blog…
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It was the worst of times, it was the best of times. A tale of two doctors. The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t. I thought I might have a pinched nerve in my shoulder. “No, you’re wrong,” she said. (She pulled that…
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Whoa! Time got away from me this morning. That’s why my email to you has landed later than usual. I rolled out of bed on time (earlier, in fact, than my typical 6 a.m. up-and-at-’em). I poured some French roast, opened the laptop, and began writing, as usual. But instead of creating today’s email, I…
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Rudolph’s Origin Story + How to Gain the Clarity and Focus to Create Meaningful Change + Top 100 Tech Innovations + Mike White on Finding that Creative Spark + re: Quality Content
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Here’s a cautionary tale for you to tuck in your “how-not-to-network” file. The saga began last week, when Barry sent me a LinkedIn message asking to meet. Barry used to run an agency in St. Louis that competed with the email marketing firm I founded and ran, MarketVolt. We crossed paths occasionally back then so…
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I finished reading a great book last night. Flip the Script – Getting People to Think Your Idea is Their Idea by Oren Klaff. My friend Ted Prodromou (a.k.a “America’s leading LinkedIn coach) chose it as this month’s selection for the Mastermind Book Club. I’m glad he did because it’s a great book. We’ll discuss it tomorrow (Dec.…
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The robots are coming here! The robots are coming here! Sound the alarm! Batten down the hatches! (Whatever that means) Unless you’ve been in a cave, you’ve probably heard the news… There’s a new artificial intelligence copywriter in town called ChatGPT, and it’s got a bunch of people in a tizzy. On a popular message board for copywriters, one…
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I just had the most disturbing flashback. The year is 2008. The month is December. The economy is in a free-fall. And I’m busy planning the year ahead for the email marketing company I founded and run, MarketVolt. I sit in front of my computer, fire up MS Word, and type in big, bold letters……
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