Tom Ruwitch

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Quick Rant (Reading Time <87 Seconds)

By Tom Ruwitch

Ripped from my spam folder… …this little “gem” from a “Sr. Growth Executive” named Jasmine: Hi (first name) … just kidding Hey Tom, I am a real human unless this is all just a simulation of course, but then we are both in the same boat! I however am reaching out personally because Story Power…

RecomMONDAYtions ~ 2024.08.12

By Tom Ruwitch

Recommended Viewing🎥“Hitman” on Netflix Melissa and I recently watched and loved the movie “Hitman” on Netflix. Here’s the logline (summary): Inspired by the unbelievable true story, a strait-laced professor (Glen Powell) uncovers his hidden talent as a fake hit man in undercover police stings. He meets his match in a client (Adria Arjona) who steals…

This is Nutz…

By Tom Ruwitch

Ripped from the headlines… Police say an alleged drug dealer tried to fend off intruders and enemies by feeding his pet squirrel meth. The cops were warned about Mickey Paulk’s meth-fueled “attack squirrel.” And sure enough, when they went to Mickey’s house to arrest him, they didn’t find the fugitive, but they encountered a VERY…

How I Turned Nicole Kidman + Tom Cruise’s Love Story Into a Biz-building Email…

By Tom Ruwitch

When Tom Cruise and Nicole Kidman were a couple, she bought him a star. Nicole broke open the piggy bank, dished out a few shekels to one of those star registries, and dubbed the celestial body, “Forever Tom.” I thought that was kind of amusing and interesting so I wrote an email about it several…

A Biz-crushing Disease & How to Cure It…

By Tom Ruwitch

I got an email this morning from marketing master Dave Dee who needed to get something off his chest. One of his clients “doesn’t see the value in building a list of prospects who need his service and doesn’t have a follow-up system to turn those leads into appointments and clients.” The result: The client is struggling…

Behold: The Secret to be a “Lead Magnet Master”

By Tom Ruwitch

Are you joining me today for the free training? It’s called… How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off When: Today (Tuesday 8/6), 11:30 a.m. ET, 8:30 a.m. PT Where: Online. Register here. Last night, I put finishing touches on the presentation, and thought this slide might help you…

RecomMONDAYtions ~ 2024.08.05

By Tom Ruwitch

Recommended Reading🔭How To Set Marketing Goals Based on Business Goals Great marketing begins with great goal-setting. Here’s a helpful post from the IMPACT+ blog that outlines seven steps for setting well-defined marketing goals synced with your business goals. Recommended Event (Tomrrow) How to Get More and High-Quality Leads and Convert Them Into Clients — Without Working…

The Sad Tale of How “Leads” Galore Got me Nowhere

By Tom Ruwitch

A long, long time ago, I used to market my software business by buying a booth at a local business expo. I’d meet with my sales reps a few weeks before the expo, and we’d discuss how to attract leads to the booth. 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 🧲 🤔 The debate…

Grumpy About Lead Flow? I’ll Reveal a Cure on Tuesday…

By Tom Ruwitch

May I vent for a moment? I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…” … Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.…

Which Name do you Prefer? “Complimentary Consultation” or this…Which Name do you Prefer? “Complimentary Consultation” or This…

By Tom Ruwitch

Ripped from the headlines… A man in Texas is running for President of the United States, and to stand out on the ballot he has legally changed his name to ( drumroll, please…) “Literally Anybody Else” Formerly, “Dustin Ebey,” Mr. Else has gathered enough signatures to appear on the ballot in Tennessee. But he fell short…