Tom Ruwitch
I bumped into a bummed out marketer this week who hollered for help in an online forum. His AI-powered marketing failed to generate sales for his software… …which uses AI to write marketing messages. So he asked the humans on Reddit for help. He told us humans he sent a mountain of AI-generated, cold emails…
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n 2004, on the eve of his retirement, when he was no longer accepting clients, “America’s best copywriter” began to share his most powerful trade secrets by email. His name was Gary Bencivenga and he called the emails “Marketing Bullets.” I’ve been reading Bencivenga’s Bullets again lately, inspired by Brian Kurtz and his book “Overdeliver.”…
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Pablo Picasso was born on this day (Oct. 25) in 1881. Before he painted like this ⬇ … …Picasso painted like this ⬇ Makes sense that Picasso said: “Learn the rules like a pro so you can break them like an artist.” What’s good for Picasso is good for us marketers. That quote (also attributed…
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When it comes to being a great marketer, nothing is more important than… …what? … … … … … … … … … The answer: Insatiable curiosity. So says Brian Kurtz in his book Overdeliver… …and I agree. From Chapter 6 of Overdeliver: “If a copywriter I’m considering hiring doesn’t ask me for a ‘list history’ (every…
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Recommended Book All the Light We Cannot SeeI usually recommend nonfiction/business books, but I’m making an exception today to share one of my all-time favorite novels. This is the story of a blind French girl and a German boy lives intertwine during World War II. I this book. And I learned yesterday: it has been made…
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I came across a cool quote yesterday from Carla Bley. She was a jazz pianist and composer who passed away earlier this week, Austin Kleon shared her words in his newsletter: “Listening is how I started. I didn’t start when I was a piano player. I didn’t start as a composer. I started as a listener.”…
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I was talking the other day to a great marketer whose wife loves to go on adventures in the woods… …hikes on backcountry trails where, as he told her… …people have died. “Hikes in the woods? No thanks,” he said. “Remind me not to invite you to our next backcountry fishing adventure,” I said And…
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Wouldn’t you know it… I make my “TV” debut… …and my mama is on a boat in some Norwegian fjord, gazing at the northern lights, and doesn’t have a clue. She’ll have to watch when she returns home… …but you can watch right now… Actionera TV is live in your favorite app store, and I’m…
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I remember the first time I read Brian Kurtz’s book “Overdeliver” and got to the part where he refers to your email list as “your online family.” I thought, “What a great way to describe your list!” Kurtz’s idea: Your list is not some inanimate asset. It’s a collection of human beings — all who…
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Recommended Resource The Financial Freedom Formula E-BookI’ve met more than a few “successful” business people who are not financially free. They wonder if their money will last through retirement. They work extra hours because they need the extra dough. They worry they have to sacrifice one thing in their life to afford something else they want or…
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