Tom Ruwitch

Categories

RecomMONDAYtions ~ 2025.05.26

By Tom Ruwitch

Recommended Video How to Talk to Veterans About War Today is Memorial Day—a time to honor and remember the men and women who died while serving in the U.S. military. It’s also a good time to honor and respect those who served and came home from war. Wes Moore is one of those soldiers. In…

I was Stuck Until…

By Tom Ruwitch

Every weekday morning, I wake, pour a cup of coffee, and write an email for you. Most mornings it’s easy and fun. I’ve done this for a long time, and I’ve mastered methods to assemble content without getting stuck. But today it feels hard — as hard as it’s ever been. I’ve been sitting in…

Fake Books, Real Embarrassment. A Newspaper’s Face-Plant

By Tom Ruwitch

I tried to pull a fast one on my AI-powered robot, B-9(?). But he’s too smart for that. I asked for reviews of books I was considering for summer reading. One of the books I mentioned: ā€œTidewater Dreams,ā€ by Isabel Allende. B-9(?)’s response: ā€œā€˜Tidewater Dreams’ by Isabel Allende does not exist. It was mistakenly listed…

Locusts After the Storm: A Marketing Lesson

By Tom Ruwitch

Less than an hour after the tornado hit, the storm chasing opportunists showed up on our street… …handing out business cards… …offering to fly a drone over your house to assess the damage… …promising to solve all your problems — quickly. They said they had teams and supplies ready. They were on this. They knew…

This Gave Me Hope

By Tom Ruwitch

I haven’t spent much time on social media or news sites this week. So it goes after a tornado destroys half your roof and levels your backyard (here’s that story). You tune out the noise and hyper-focus on the stuff that matters most. All of the petty conflict, anger, and hatred that fills the news…

The Things That Really Matter

By Tom Ruwitch

On Friday, May 16, a tornado ripped through St. Louis. At 2:42 p.m., it struck my house. A direct hit. It tore off half our roof and left the other half buckled. It destroyed every tree in our backyard and one in our front. It pummeled our backyard kitchen. It tore hundreds of bricks from…

[Corrected with Links] I’m Gonna Make you an Offer You Can’t Refuse

By Tom Ruwitch

Ummm… Maybe I’m not cut out for this Godfather thing. A moment ago, I sent you an email with “an offer you can’t refuse.” AND I DIDN’T LINK TO THE OFFER. Let’s fix that. Here’s the email again… This time with the links… Tomorrow, my nephew gets married. And I’m his godfather. That got me…

Night Sweats & AI Panic (Until I Realized This)

By Tom Ruwitch

I had a rough night. Woke in a panic. Heart pounding. Eyes darting. Jaw clenched. Adrenalin surging. One thought screaming and echoing, through my brain: ā€œMy robot is going to replace me!ā€ My friggin’ GPT-powered robot. His name is ā€œB-9(?). And he’s coming for my job! Just a few months ago, I asked B-9(?) how…

Don’t Hide Your Pitch Behind a Veil

By Tom Ruwitch

Yesterday, I shared a cautionary tale about a podcast guest wannabe who accused me of delivering ā€œthinly veiled sales pitchesā€ on The Story Power Marketing Show. That accusation stung because… …I don’t do THINLY VEILED pitches! I do sales pitches without veils… …and I encourage my guests to do the same. I encourage them to:…

Arrogance Killed the Podcasting Star A Cautionary Tale)

By Tom Ruwitch

Call me picky, but I don’t want to host blowhard, know-it-all jerks on my podcast. That’s why I didn’t didn’t invite ā€œTimā€ to be a guest. If you want to build a following of people who know, like, trust, respect, and hire you… …read on. Tim’s story is a cautionary tale about how NOT to…