Tom Ruwitch
Recommended Viewing The secret to great opportunities? The person you haven’t met yet | Tanya Menon We tend to stick with people who look like us, think like us, and make us feel comfortable. But when it comes to new ideas, big breaks, or fresh opportunities, that comfort zone becomes a trap. Tanya Menon’s TED…
Here’s the sad, true tale of a business owner who lost millions of dollars because he didn’t build an email list. He wanted to sell his software business, and he hired my friend Mark to broker the deal. Mark found an eager prospect who loved everything about the business and was eager to buy it…
In the early 1930s, Robert Johnson was a good guitarist. But he wasn’t great. He wasn’t a stand-out. No one imagined he would be the “King of the Delta Blues.” Johnson was just another nobody, struggling to break through in Mississippi juke joints. Then he disappeared. No one heard from him for months. When he came back,…
I met yesterday with an author who’s frustrated because his new Amazon bestseller isn’t generating business. On his website’s front page: A blurb about the book, an image of the cover, and a link to buy on Amazon. With this approach, a lot has to happen for the book to generate business. A website visitor…
I’ve noticed something interesting about the emails I get from marketing master (and Story Power email subscriber) Dave Dee. They now include this message at the bottom: One more thing… If you found this DEEmail helpful, forward it to a fellow professional or friend who’d appreciate it. It only takes a second. Creating it took…
On Mondays, I usually send you “RecomMONDAYtions.” Today, I share just one recommendation — for a book I love and encourage you to read. But first, a story to set the stage for the book… Last night, my hockey-lovin’ heart was broken. Shattered, really. The 7th and deciding game of the first-round NHL playoff series. My…
A quick excerpt from Chapter 4 of my book, Story Power Marketing, to celebrate the big screen’s most amusing life insurance salesman on National Life Insurance Day. I love the scenes in the movie Groundhog Day when Ned Ryerson (Stephen Tobolowsky) pitches insurance to Phil Connors (Bill Murray). “Have you ever heard of single premium life? Because…
Remember that scene in the Shakespeare play when Romeo meets Juliet? I’ll spare you the kissy details other than to say they liked each other. Later that night, Romeo followed up. He snuck back into Juliet’s castle, delivered some high-quality content about “love’s light wings,” and closed the sale, so to speak. But it might…
Let’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Good morning, boys and girls. It’s time for another episode of “Lying Liars and the Spammy Lies They Tell (Cautionary Tales from the Marketing Trenches)” Today’s tale begins two weeks ago when a lying liar named Charles slithered into my spam folder with an email sent that said: “I came across your website and read…