Tom Ruwitch
Today is my 60th birthday. Thirty-five years ago today, on my 25th birthday, my dad died. Colon cancer. He was 51. So today (and every March 7) is a day I celebrate… …AND I remember Wallace Renard Ruwitch. I remember what my maternal grandmother, Miriam, told me about him that night 35 years ago: “When…
Bless his heart. My AI-powered copywriting robot, B-9(?), knows it’s my birthday tomorrow and told me he wants to get me a gift. What follows is the actual conversation I had with B-9(?) this morning: “What would you like for the big day?” he asked. Me: Thanks for asking, B-9(?). I would like the winning…
A cautionary tale about email marketing gone wrong… Waaaayyyy back when, I signed up for Andy’s email list after I met him at a networking event. He’s an accountant with some interesting insights on how to manage finances and keep the IRS at bay. Yesterday, I received an email from him with a useful tip.…
Back in 2002, marketing experts Dan Kennedy and Jeff Paul launched an ad that did the seemingly impossible: It united hard-core conservatives and far-left liberals. Crazy, huh!? Today at 4 p.m., I’ll break down the ad, share the story behind it, and reveal marketing lessons that can help you grow your business (and conquer writer’s…
Recommended Events The Monetization Mindset with Sally Curtis I recently interviewed Sally Curtis on my posdcast (see below) and was blown away by the unique way she helps business leaders repurpose and monetize content. My friend and mastermind partner Dixie Gillaspie feels the same about Sally and will host this live training tomorrow (March 4, 4 p.m.…
A group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
I read something that made me laugh out loud the other day. It’s in Aleasha Bahr’s new book “Black Sheep Sales.” Page 13: Black Sheep Sales Commandments, #10: “Detach from the sale. It’s about the prospect’s best interests. NO ONE likes commission breath.” Ooooh, that’s hilariously good. Most of us have been on the receiving end…
I’ve had things go wrong during live presentations. But I’ve never had a client die. So imagine my horror when a blood-thirsty mob went after my client Lynn as she dished out some know-how during my online roundtable last night. Lynn was listing all she does to turn webinar registrants into clients. Long list: And…
Later this evening, I’m hosting a small-group Roundtable called “Turn Content to Clients Daily.” Here’s a sad-but-true tale that sheds light on why I’m hosting this event (and why you might wish to attend)… A few months ago, I asked clients in my Content Transformation Academy if they had any unreleased work. And all of them said,…
Welcome to the new-look version of RecomMONDAYtions. I’m experimenting with a stripped-down, image-free version of my Monday-morning newsletter… …to see whether delivery rates improve. The meanies at Microsoft, Gmail, Yahoo (etc.) are constantly changing the rules of the game. So marketers have to adjust if they want to maximize email opens and engagement. Too many…