Tom Ruwitch
A few years ago, I ran across an article about a dude in Michigan who smelled gas coming from his newly installed water heater. He checked for the leak by lighting a match. He shoulda died, but he got off easy… …with singed eyebrows. Mixing fire and a gas leak — that wasn’t his first…
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In preparation for the free masterclass I’m running today (“How to Create Prospect-Attracting Lead Magnets…“)… …I’ve been searching high and low for great examples. That led me to Adam Grant’s website. He is a New York Times bestselling author of six books, including his most recent, “Hidden Potential – The Science of Achieving Greater Things.”…
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Yesterday, I shared a cautionary tale about list-building raffles and how they fill your CRM with lousy leads. An agreeable reader replied with this: “The people signing up for our raffle were the exact opposite of the people we wanted.” (So far, so good. But then this…) “Now we don’t do anything. A lot of…
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One of the reasons I’m hosting a free masterclass about lead magnets (Thursday, Dec. 7 2 p.m. — register here)… …I want you to learn from my lead-magnet mistakes. An example of one of my lead magnet failures from the early days: Soon after I started my email marketing software company, MarketVolt, in 2001, I attended…
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You’re Invited  How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this free masterclass, I’ll reveal: âś“ Quick, easy ways to create a powerful,…
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Is it just me, or has “I hope this email finds you well?” become the single most-overused, cliched, and meaningless opening on the interwebs? Big question. So I turned to a big, AI-powered brain for answers — my GPT-powered copywriting robot, “B-9?” Our conversation — word-for-word — below… 🤖 🤖 🤖 MeHey, “B-9?” What is…
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It’s not everyday that a marketing legend applauds you for doing something that would “make Oprah proud.” But chalk one up for Ted Prodromou and me. That happened earlier this month when the great Brian Kurtz wrote this post about the Mastermind Book Club. If you’ve never attended a Book Club meeting, today’s your chance. 2:30 p.m.…
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Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…
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I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…  Tick-Tock Tuesday Get me two aspirin and something strong to wash ’em down with… …because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head. Don’t get me wrong. I like door-busing…
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Recommended Article  Don’t Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-read article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource  Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…
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