Tom Ruwitch
After he and his colleagues signed The Declaration of Independence in 1776, Ben Franklin reportedly said: “We must all hang together, or, most assuredly, we shall all hang separately.” By signing the Declaration of Independence, 56 men effectively committed treason against the British Crown. Under English law, they were traitors, punishable by death — usually…
After enjoying one of my never-boring emails, a happy subscriber emailed me to ask: “Where do you come up with this stuff?” I sent her an excerpt from The Story Power Profit-Pack, pointer #36: Places I Find Stories – A partial list… Movies. Books (fiction and nonfiction). Television shows. The news. My life. My loved ones’ lives.…
Last night I watched an old episode of Curb Your Enthusiasm — the one where Larry gets caught in a thank you sprial. Larry and Cheryl go to a wedding and give a nice gift to the newlyweds. The couple sends a thank you note to Larry. Larry leaves a voicemail for the couple thanking them for…
Today is International Joke Day, and I’m in the holiday spirit. Here’s one Zig Zigler used to tell from stage: A man asks his neighbor to housesit while he goes on vacation. While away, he calls to check in. “How’s everything going?” the man asks. “Well,” says the neighbor, “your cat died.” The man is…
Recommended Subscription 📨 Learn from a Legend: Drayton Bird When an email lands from Drayton Bird, I read it. Right away. They’re always good. Drayton Bird is a legendary direct response copywriter and marketer who worked alongside David Ogilvy and helped shape modern advertising. Today, he assumes the role of the codgy protector of sacred marketing…
Hi — I heard from a few people who said the link I sent earlier for AI Copywriting Secrets (Volume 2) was not working. I tested it a moment ago, and it’s working now. Sorry if you clicked and couldn’t get through. But you still have a chance. Less than 3 hours until the price doubles. Get…
Want to hear something weird? Three of the world’s greatest copywriters walked into a room to share their biggest, bestest, business-boostiest AI secrets, and they said… They don’t use AI to write very much. In AI Copywriting Secrets (Volume 2)… ✔️ Bob Bly says: “I don’t have it write copy for me.” ✔️ Chris Orzy says: “…My daily…
Last month an EF3 tornado (160-mph winds) direct-hit my house in St. Louis. Melissa, Maddie, Jake, Maddie, and our dogs — Moose and Cooper — survived unhurt. But our roof and yard were wrecked. We’ll get through this. We have money in the bank. Great insurance. A place to stay — for months if necessary.…
In the hallowed halls of Reddit, I met a “super-villain.” It happened this morning, in a place where people discuss AI. A guy said he walked into a party, told people he’s an AI engineer, and nearly got tarred and feathered. Suddenly, I was the villain of the evening. People hit me with: I can…
Another day, another article in my news feed about all the jobs AI will take from us humans. Scary stuff if you’re not ready. AI is creating a world of haves and have nots. Those who HAVE experimented with AI, learned to harness it properly, and already begun to benefit from its efficiencies… …and those…