Tom Ruwitch

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Monday Mash-Up, Vol. 2, Ep. 3

By Tom Ruwitch

Dr. Pelè aThe Profitable Happiness™ Podcast + The Tim Ferriss Show + Downton Abbey The English Game + Taylor Swift

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Why Happy Customers Don’t Show You The Love

By Tom Ruwitch

For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery.  You know… the pandemic and all.  Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt.  Why? Because the shoppers communicate well with us and consistently delight us.  We…

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Henry Aaron. Immortal. Inspiration.

By Tom Ruwitch

I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through.  Even some of his teammates now say they didn’t know… …He received tons…

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The Return of the Monday Mash-Up, Vol. 2, Ep. 1

By Tom Ruwitch

Ted Prodromou Ginger or Mary Ann? + Steve Jobs by Walter Isaacson + Free Photos + Music to Write By + Words to Live By

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A Fan, A Hall of Famer, and A Wink… Business Lessons from the Ballpark

By Tom Ruwitch

Marketing master Gary Vaynerchuk shared a story on LinkedIn the other day that I have to share with you. He describes going to his first baseball game with his mom and uncle in 1985 when he was a kid. Superstar outfielder Rickey Henderson catches a fly ball to end an inning and (Gary V takes…

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Al Franken Messed With My Mind and Then I Got Over It

By Tom Ruwitch

When I was a younger business person, I never thought much about mindset.  Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance.  I think it was Stuart Smalley’s fault.  Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…

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How to Know Exactly What Prospects Want — Without Hocus Pocus

By Tom Ruwitch

Remember that movie with Mel Gibson playing a male chauvinist pig who magically acquires the superpower to “hear” women’s thoughts? I just heard a real-life version of that story.  Both the real-life and Hollywood versions reveal a ton about marketing.  The real-life story features a marketing guy named Ben Settle who, like Gibson’s character, has…

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Cartoon of John Lennon thinking Imagine

John Lennon’s Song for Social Media

By Tom Ruwitch

Imagine there’s no Facebook. It’s easy if you try. No tweets……or REtweets. Pinterest? Say goodbye.  You may say I’m a dreamer.  But… …Really… …Imagine a world without social media.  Then what?  What would you do next?  How would you connect with prospects?  What would you say?  Without memes… …without some pithy <280-character comment… …without likes and shares? What if…

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Why Nicole Kidman Did This for Tom Cruise…

By Tom Ruwitch

Back in the 1990s, Nicole Kidman and Tom Cruise were Hollywood’s IT couple.  A fairy-tale marriage. Three movies together — including a really creepy one called “Eyes Wide Shut” and this:  When their love was shining brightly, Nicole dished out a few dozen bucks to the International Star Registry. She chose a twinkly little star…

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A Less Complicated Way to Power up Business Growth

By Tom Ruwitch

Happy National Screenwriters Day.  (Yeah, that’s a thing).  Last night, to get into the holiday spirit, I picked up my copy of “Story – Substance, Structure, Style, and the Principles of Screenwriting” by Robert McKee.  Great book — especially if you want to be a screenwriter.  Marketers swear by it, too… …especially ones who understand…

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