Tom Ruwitch
Recommended ReadingWhat Does AI Mean for Writers Here’s a great article from a great writer (Ann Handley) about AI and its limitations. AI is a tool, she writes. “It’s a power tool, sure—maybe a diamond-toothed chainsaw capable of felling a redwood. But it’s also just a tool.” And you must understand its limitations. “The one holding the…
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This is one of those “boys just one have fun” stories. A story about a U.S. president who knew he might be punished if he continued his reckless behavior. A story that was covered up for years but eventually got out. A story about… … … … … … Ulysses S. Grant It happened in…
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A cautionary tale about the wrong way to conduct email marketing… Last July, I met an executive coach and author who impressed me. So I bought his book and joined his email list. That month, he emailed me a pitch to join his mastermind program. A month later, he sent another mastermind pitch. Then silence…
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I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor. I add…
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A story about how happiness fuels productivity… Back in 1997, researchers conducted a study to explore whether happy doctors perform better than others. They divided a group of doctors in three. The researchers gave candy to the first group — to spark the feeling of happiness. ( = ) The second group received medicine-related statements to read. …
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Recommended ListeningDerek Sivers with Tim Ferriss Derek Sivers founded the popular compact disc vendor CD Baby, sold it in 2008 for $22 million, and donated the proceeds to charitable trust for music education. Now, he’s an author, speaker, philosopher, and all-around inspiring guy. Here’s the 2015 interview I heard that first introduced me to Derek…
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I woke this morning — March 31 — and decided to offer my Story Power Profit Pack with a $31 discount (30% off). Why? Because I feel bad about NOT releasing my new Email Marketing Power program this month as I originally hoped (see yesterday’s email for that story). The Power Pack contains 52 strategies, tips, and tactics to transform…
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I thought I was (all but) finished creating my new program, “Email Marketing Power.” But I’m not. And I blame Laura Belgray. Here’s the story… I recently saw Laura walk through the “thank you” emails she sends after people download a freebie. In one those emails she promotes a paid service — her 60-Minute Makeover. But…
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Here’s a story from my upcoming book — about my transformation from a hard-pitch sales guy to a “story-seller…” I was sitting in my office at MarketVolt, the email marketing software company I founded in 2001. I was making some phone calls when our VP of Sales, Pat, bounded in. He’d come from a meeting where…
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Once upon a time, when I was an inexperienced email marketer, I would fret every opt-out. “They don’t want to receive my emails!? Oh nooooooo!!!!” I’d think. (The horror ) I got over that a long time ago. Now when someone leaves my list, I think… “…My list just got better.” Smaller? Yes. But better, too. …
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