Tom Ruwitch
A self-proclaimed “email marketer” posted a diatribe on Reddit recently, accusing a biscuit company of “assaulting his inbox.” He ordered some biscuits online, and then the biscuit company sent him, on average, five emails per week. “Sending five emails per week is not the way to stay top-of-mind,” he declared. He suggested sending “fortnightly” emails…
Read MorePrincess Kate and her pals at the palace are in hot water.In case you’ve missed the relentless news coverage, here’s the story… Last week, the British Royals released this photo of the Princess and her kiddos… A bunch of news agencies ran the photo but then pulled it because they discovered digital alterations The Princess…
Read MoreWhen Charlotte was 20 and just getting started as a writer, she sent one of her creations to England’s top poet. Poet Laureate Robert Southey liked Charlotte’s work. But in a letter dated March 12, 1837, he wrote, “Literature cannot be the business of a woman’s life: & it ought not to be. The more…
Read MoreTypewriter Keys, March 2024 #allthisusefulbeauty #stuffinmyhouse Recommended Service 🎁GiftHopperOne of my smartest business moves over the last couple of years: Implementing GiftHopper. One of my resolutions this year: Expand my use of GiftHopper. I use GiftHopper to deliver thank you gifts to clients, partners, and other key business associates. I simply give them the list…
Read MoreSydney Story didn’t ask to have the red light district named after him (who would ask for that???). It just turned out that way. Here’s Story’s story: He was an alderman in New Orleans who, in 1897, wrote legislation to establish “The District. It was an area north of the French Quarter where prostitution (technically…
Read MoreToday is my birthday… …which means I’m thinking more than usual about my dad. Dad died on this day in 1990, my 25th birthday. That evening, family and friends gathered at our house to remember Dad and mourn our loss. At some point, Mom interrupted the somber chatter by marching into the living room with…
Read MoreLAST CHANCE to register for today’s masterclass:How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients. Today (March 6), 2 p.m. ET, 1 p.m. CT. Register here. Now back to our regularly scheduled program… I hate GoDaddy. Usually, I’m not the hating kind. But when it comes to GoDaddy,…
Read MoreI asked my GPT-powered copywriting robot, “B-9?” to come up with some jokes to help me promote tomorrow’s masterclass… How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients. Here’s one: Knock, knock. Who’s there? Harry. Harry who? Hurry up and sign up if you want your content…
Read MoreRadiator Cover, February 2024 #allthisusefulbeauty #stuffinmyhouse Podcast (Story Power Marketing Show) The Secret to Create 30 Days of Content in Just 90 Minutes a Month Aaron Witnish is the co-founder of contentonly.au which specialises in an extraction system that creates 30 days of content In just 90 minutes a month. Aaron’s been marketing online since 2008, has…
Read MoreLast week, during a meeting of my Story Power Content Transformation Academy, one of the VIP members told us he doesn’t know how to be creative. He can’t come up with ideas for entertaining content. To help him get over the hump, I shared with him a story from a few years back, and I…
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