Tom Ruwitch
The voters have spoken. Alan reigns. So does irrationality. Let me ‘splain… In yesterday’s email, I asked you to choose between Alan and Ben. I described them both. Alan is “intelligent — industrious — impulsive — critical — stubborn — envious” Ben is “envious — stubborn — critical — impulsive — industrious — intelligent” Funny thing about…
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Do you prefer Alan and Ben? I’m going to describe them both, and then I’d like you to choose — quickly without overthinking it — which one you view more favorably. Alan: intelligent — industrious — impulsive — critical — stubborn — envious Ben: envious — stubborn — critical — impulsive — industrious — intelligent Which person…
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Frozen Waterfall, Forest Park, St. Louis, Missouri (2024.01)#allthisusefulbeauty Recommended Event ļøāJack Turk’s Copywriting SummitI can’t believe this is free. My friend Jack Turk is a world-renowned marketer who has been called “The World’s Fastest Copywriter” (I wrote about himĀ here.) Now, I call him The World’s Most Generous Summit Organizer. Jack has gather 25+ expert presenters…
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If I had a Shekel for every time someone said, “it’s too hard to do…” when I suggested they create a lead magnet to attract qualified prospects… …I’d have a giant piggy bank full of Shekels! I get it. Seems like you have to work your tail off to create a lead magnet, promote it,…
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Ripped from the headlines… An Australian woman now holds the prize for owning “The World’s Ugliest Lawn” thanks to a global competition hosted by a water-thirsty municipality in Sweden. Gotland, Sweden’s government launched the contest after a draught nearly left the island municipality without water. Organizers thought they might inspire water conservation if they made…
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This question generated a lot of buzz on a popular marketing forum this month: “Best Lead Magnets in 2024? What channels and lead magnets will you be focusing on..?” My least favorite answer came from a pitchy list vendor who said forget about lead magnets and buy a pile of leads. He directed readers to…
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In Friday’sĀ email, I promised to share Batman Rules — business and life lessons from the greatest television show ever. There are too many Batman Rules to count. I don’t have time or space to share them all here, but I can share five of my favorites. If you follow these rules, you’ll be well on…
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Martin Luther King, Jr. leads a civil rights march in Montgomery, AL (March 21, 1965) Recommended Viewing & Listening on MLK Day Ā MLK and the MountaintopOn April 3, 1968, Martin Luther King, Jr. delivered a speech at the Mason Temple in Memphis, TN. The speech ended with these words; Well, I don’t know what will…
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Holy cliffhanger, Batman! It was on this day in 1966 that the Caped Crusader and his sidekick, Robin, debuted on ABC television with an episode — called “Hi Diddle Riddle.” The episode ended like this: This was all the Riddler’s fault. His henchman slipped a mickey in Batman’s orange juice at the “What a Way…
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Here’s a story for your don’t-try-this-at-home file… Last year, a guy in Belgium faked his death and then showed up at his funeral to teach his family a lesson. As mourners gathered and waited for the outdoor ceremony to begin, a helicopter landed nearby. I’m-Not-Really-Dead Guy hopped from the copter with a camera crew behind…
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