Tom Ruwitch
Recommended Podcast Episode š„Ā Magnetic Marketing: Jay Abraham and Dan Kennedy This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing. They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clientsā most trusted…
What happens when a new lead signs up for your email list or your lead magnet? Here’s what happened when I signed up for a marketing consultant’s list yesterday. Nothing! Well… actually… something happened… Under the form I filled out, this message appeared: “You have successfully submitted the form.” Then… nothing. No thank you page. No follow-up…
When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…
Earlier this month, I felt overwhelmed and stuck. The to-do list felt infinite. I had a webinar to launch. I was rebuilding my online communities. Onboarding several new clients. And, as if that wasn’t enough, I’m still dealing with contractors and insurance adjusters so I can rebuild my house after it was pummeled by the…
This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…
Recommended Podcast š„Ā Why Soft Skills Aren’t Soft I love this video from Trust Insights. Itās a smart, honest look at why communication, critical thinking, and emotional intelligence arenāt just nice-to-haves. Theyāre the real power skills in todayās workplace. Plus, thereās a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…
Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…
Ripped from the headlines in China: Pacifiers for pressure-cooked professionals.Ā š® š¼ It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…
Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…
Recommended Video š„Ā David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…