Tom Ruwitch
It’s Paul Harvey’s birthday (September 4). Never heard of him? Never heard him? Well, now’s your chance. Paul Harvey (1918–2009) was a legendary radio broadcaster who, at his peak, reached 24 million listeners per week. Here’s a classic Harvey clip about… …well… …you’ll just have to listen to the end to find out… Harvey delivered thousands of…
It’s been 16 weeks since the EF3 tornado roared through our neighborhood, ripped the roof of our house, and leveled our back yard. Many of my neighbors’ yards got wrecked, too. But a few houses down from me, one neighbor has restored his yard to its former glory. No surprise, really, because this neighbor is…
Back in the 1950s, Schweppes was a tiny player in the US tonic water and mixer market. And then legendary ad man David Ogilvy introduced America to this guy: That’s Commander Edward Whitehead who served in the Royal Navy during World War II and then became the President of Schweppes (USA). Ogilvy launched a series…
Recommended Podcast Episode 🎥 Magnetic Marketing: Jay Abraham and Dan Kennedy This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing. They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clients’ most trusted…
What happens when a new lead signs up for your email list or your lead magnet? Here’s what happened when I signed up for a marketing consultant’s list yesterday. Nothing! Well… actually… something happened… Under the form I filled out, this message appeared: “You have successfully submitted the form.” Then… nothing. No thank you page. No follow-up…
When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…
Earlier this month, I felt overwhelmed and stuck. The to-do list felt infinite. I had a webinar to launch. I was rebuilding my online communities. Onboarding several new clients. And, as if that wasn’t enough, I’m still dealing with contractors and insurance adjusters so I can rebuild my house after it was pummeled by the…
This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…
Recommended Podcast 🎥 Why Soft Skills Aren’t Soft I love this video from Trust Insights. It’s a smart, honest look at why communication, critical thinking, and emotional intelligence aren’t just nice-to-haves. They’re the real power skills in today’s workplace. Plus, there’s a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…
Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…