Tom Ruwitch
Recommended Reading šĀ To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to āmake it rightā, we forget…
Ripped from the headlines… A bankruptcy attorney in Indianapolis is suing Meta because they keep shutting down his Facebook account. The attorney’s name “Mark S. Zuckerburg.” His offense, according to Meta: Impersonating a celebrity and using a false name. The celebrity in question: Mark E. Zuckerberg, Meta’s CEO. What a cluster-Zuck!Ā š “It’s not funny,” said…
A few years ago, I went fishing with my son, Jake. He caught 37 trout. I caught two. When I asked him how he did it, he said, “I put my fly on the water.” While I spend too much time analyzing the water, determining which insects are buzzing, flipping through a box for just…
When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…
Earlier this month, I went fishing with my high school buddies in southern Wyoming and caught thisā¦ Thatās a 21-inch brown trout — a real beauty. September is a good time to catch brown trout. They spawn in October and November so theyāre hungry and aggressive in September. The water cools which makes the trout…
Recommended Reading šĀ Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should readĀ thisĀ and take Bird’s advice. Recommended Listening š”Ā Cal Fussman: April 20, 1999, September 10, 2025, And The Future…
Way up yonder, in the big Bat Cave in the sky, Adam West is celebrating his 97th birthday today (September 19). (Here’s to the greatest Caped Crusader of them all!) Fun fact about the 1960s ‘Batman’ series: Its creators intended it to be an hour-long show. But ABC didn’t have any hour-long slots available… …so…
Yesterday, I attended an event hosted by the great and powerful Dave Dee, and I heard something that blew my mind: For professional service providers coaches, or consultants, only 18% of the prospects who turn into clients will buy within the first 90 days of meeting you. Most future buyers take up to 18 months before they…
I keep a swipe file of notable emails I receive — good and bad. Ones that demonstrate the right way to do things. Others that get things wrong. Here’s one from the wrong-way file — a cold pitch I received a few years ago: (Our magazine) has been an apex platform reaching out to 45,000…
Ripped from the headlines on this day (September 16) in 1931: A blimp tried, but failed, to dock at the top of the Empire State Building. When they opened the skyscraper in May 1931, planners imagined the Empire State Building would be a station for blimps. Tie the airship to the top. Drop a gangplank…