Repurpose
Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…
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Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family. Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…
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Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me. It’s the Book-Club-in-four-days kind of leave me. And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it? Melissa (with 3-inch thick Toni Morrison novel propped on her…
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Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…
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I’ve heard from so many people who couldn’t attend my live training at the times I’ve offered it. So I’m now offering a replay of the training that you can watch whenever you want — 24/7. It’s called “How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can…
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When Instagram was new, I opened an account and thought… …now what!? I wasn’t into selfies. Instagram marketing wasn’t a thing yet. I didn’t know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…
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Last month, I launched a free video e-course called “How to Write Emails that Sell.” Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…
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When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…
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Hi – Last week I sent an email about the welcome message I send to new subscribers. I later realized the questions I ask new subscribers are relevant to longtime subscribers, too. So I’m reaching out to ask… Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any…
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In early January, when the St. Louis Blues were in the National Hockey League cellar with the fewest points of any team, Interim Head Coach Craig Berube tore the standings from the locker room wall. Yesterday, hours before the Blues clinched the Western Conference championship and punched their ticket to the Stanley Cup Final, a…
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