Repurpose

Remember that scene in “Meet the Parents” when Jack Byrnes (Robert DeNiro) claims he potty trained his cat, Mr. Jinx? Funny… …because it’s outrageous… …or so it seemed. Ripped from the headlines: Scientists in Germany Have Potty Trained Cows In a project dubbed “MooLoo Training,” scientists awarded a yummy treat to calves that peed in…

It’s not easy to sell a $13+ cookie. I’m not talking about one of those giant, 16″-inch cookie cakes they sell at the mall . I’m talking about a single-serve cookie… …that fits (barely) in a single human hand… …and sells for $13.33… …if you buy a box of 12 ($160, plus $15 for standard shipping).…

I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…  Tick-Tock Tuesday  Get me two aspirin and something strong to wash ’em down with… …because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head.  Don’t get me wrong. I like door-busing…

My son, Jake, just moved from Fort Collins to Boulder, CO and is looking for a new gym. He checked out the 24 Hour Fitness down the street from his apartment… …but he passed because… …it’s closes Monday-Thursday at 10 p.m. (and earlier on weekends). I think it’s time for 24 Hour Fitness to consider…

It’s time for another episode of “Ask Tom Anything (Preferably About Marketing)”  (Catchy name, huh!?) The game is simple. Reply to this email with a pressing question (preferably about marketing). I’ll get back to you as soon as I can — probably over the weekend — with a reply — including resources/gifts to help you.…

My high school buddies and I spent last weekend in Kentucky, touring bourbon distilleries.  Fun fact: Distilleries must use “virgin,” white oak barrels to age their whiskey. Otherwise they can’t call it “bourbon.”  After they age the whiskey for two to 23 years and empty the barrels, distilleries can’t use them for bourbon again. What…

My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it here in case you missed it)… …and he offered to help.  “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.”  So I asked:…

Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…

The people have spoken. Bjorn must die. For those just tuning in, a recap:  Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…

Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days)  As she often does, my mom read my email, and replied.  Her feedback is usually always…