Recommended Resources
In case you haven’t heard about it or registered yet… …I wanted to invite you to tomorrow’s masterclass: How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Without Working Your Tail Off. When: Tomorrow (Tuesday Jan. 30, 2:30 p.m. ET). I’ll share the systems and tools I use to attract high-quality prospects with lead…
Crazy-doodle Moose spies a squirrel Recommended Reading Ā The Rapid Lead ActivatorBefore you get to the meat of this great book by Csaba Borzasi, you’ll find testimonials from a bunch of marketing experts, including me. I say: “Csaba breaks things down in ways that enable less experienced writers to get up and go… “…as well as…
Hi — I’m writing to make sure you didn’t miss this… On Tuesday (Jan. 30, 2:30 p.m. ET), I’m hosting a masterclass where I’ll share the systems and tools I use to attract high-quality prospects with lead magnets and turn those prospects into clients. The masterclass is called: How to Create Prospect-Attracting Lead Magnets AND…
The voters have spoken. Alan reigns. So does irrationality. Let me ‘splain… In yesterday’s email, I asked you to choose between Alan and Ben. I described them both. Alan is “intelligent — industrious — impulsive — critical — stubborn — envious” Ben is “envious — stubborn — critical — impulsive — industrious — intelligent” Funny thing about…
Do you prefer Alan and Ben? I’m going to describe them both, and then I’d like you to choose — quickly without overthinking it — which one you view more favorably. Alan: intelligent — industrious — impulsive — critical — stubborn — envious Ben: envious — stubborn — critical — impulsive — industrious — intelligent Which person…
Frozen Waterfall, Forest Park, St. Louis, Missouri (2024.01)#allthisusefulbeauty Recommended Event ļøāJack Turk’s Copywriting SummitI can’t believe this is free. My friend Jack Turk is a world-renowned marketer who has been called “The World’s Fastest Copywriter” (I wrote about himĀ here.) Now, I call him The World’s Most Generous Summit Organizer. Jack has gather 25+ expert presenters…
Martin Luther King, Jr. leads a civil rights march in Montgomery, AL (March 21, 1965) Recommended Viewing & Listening on MLK Day Ā MLK and the MountaintopOn April 3, 1968, Martin Luther King, Jr. delivered a speech at the Mason Temple in Memphis, TN. The speech ended with these words; Well, I don’t know what will…
No story today, just a thought… “It is much easier, as well as far more enjoyable, to identify and label the mistakes of others than to recognize our own.” Daniel Kahneman said that on the first page of his book, Thinking Fast and Slow. Wise insight — the first of many in this book. Slow down…
Tampa, Florida; (2023.11.04)#allthisusefulbeauty Recommended Reading Ā Thinking Fast and Slow by Daniel KahnemanRead this book, and you’ll understand better how human beings think and make decisions. That includes how YOU think and make decisions. Why bother? So you can make informed decisions more and guess less. So you sell more by anticipating what motivates prospects. So…
“Turkey tail” mushroom on fallen tree trunk (Huzzah Creek flood plain; Crawford County, MO; 2023.12.27)#allthisusefulbeauty Happy New Year Welcome to 2024. I hope you had a wonderful, restful, rejuvenating holiday season. I did. Lots of great family time with Melissa, our twins (Maddie and Jake), and our Crazy-Doodle, Moose. Long hours in front of the…