Monday Mash-Up

Remembering 9/11 Bruce Springsteen’s “Into the Fire”Today is September 11 — 22 years since that day. Eleven months after the attacks, Bruce Springsteen released the album “The Rising.” I remember the first time I listened to it on the day it was released. I particularly remember the second track, “Into the Fire.” I cried when I…

Podcast (Recommended Listening)  Cal Fussman and Sally Jenkins re: Best Takeaways from SportsThe latest episode of Cal Fussman’s Big Questions podcast. He interviews Sally Jenkins, an award-winning sports writer, whose new book, The Right Call, explores the qualities that help top athletes and coaches achieve greatness. Citing greats such as Bill Belichick, Peyton Manning, Michael Phelps, and more, Jenkins…

Article  Indiana Jones and a Super Simple SEO Hack“The Holy Grail of SEO isn’t a secret algorithm or magic keyword potion. It’s about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert ) knows what’s he’s talking about when it comes to marketing — especially the search engine part.…

Article  Are You Making This LinkedIn Mistake?Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons. Events  Mastermind Book Club re: How to Write One Song(Thursday, August 24, 2:30 PM ET) Speaking of Ted Prodromou, join…

You’re Invited…  The Raise the Bar SummitI’m very choosy about the events I associate with. When Ann Carden invited me to speak at her event, I jumped at the chance — because Ann is a business coach I respect and she filled the speakers roster with so many other great people. You can register now…

Book  “Blind Fear” by Brandon Webb and John David MannJohn David Mann, who co-wrote the “Go-Giver” books with Bob Burg, has partnered with former Navy Seal Brandon Mann to write six books — including thrill thrillers. “Blind Fear” is the third thriller in the “Finn series.” My recommendation: Read the first two — Steal Fear…

Article  Closed/Open (by Seth Godin)Why is better so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book  How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…

Article  Coincidence or Cosmic Connection? (by Adam Kreitman)Marketing advocate Adam Kreitman has done it again with this great post about the importance of knowing your target audience on a deep level. I read a lot of posts and articles every week. This one was easily the best. Blog / Email List  Leadership Freak by Dan…

Before we get to the RecomMONDAYtions… Please do me a favor… If you like being in my online family, please spread the love by sharing this or one of my other story-powered emails who might like it, too. Simple process: Your friend will thank you — as will I. I’m grateful your on my list and for…

Book Highly Recommended: Jerry Weintraub’s Incredible AutobiographyI have fallen in love with this book: When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man, by Jerry Weinbtraub. I wrote an email about it last week after I read Chapter 1. It gets better with each chapter. (Thanks to Brian Kurtz for recommending this in…