Monday Mash-Up
Recommended Listening 🎙️ Easy Ways to Create Great Sales Stories When David Garfinkel invited me to be on his Copywriters Podcast, I jumped at the opportunity to trade insights with “The World’s Greatest Copywriting Coach.” We discussed it all… You can hear the episode wherever you get your favorite podcasts or on David’s podcast website. You can…
Recommended Listening 🎙️ Rick Rubin: The Spiritual Secret to Limitless Creativity Rick Rubin is one of my musical heroes. He’s a producer who has collaborated with greats across multiple genres — Johnny Cash, Red Hot Chili Peppers, Run D.M.C., Tom Petty, The Beastie Boys, The Avett Brothers, Adele, etc. etc. etc. And he’s a scholar —…
Recommended Reading ⏩ Perseverance: 7 Stoic Lessons on How To Keep Going Need a boost to keep going? This Daily Stoic article delivers seven practical lessons on perseverance from Marcus Aurelius, Seneca, and Epictetus. It opens with Admiral James Stockdale’s incredible story of surviving 7 years as a POW using Stoic philosophy, then breaks down timeless…
Recommended Reading 📢RIP to the Old PR Master by Ben Settle Legendary PR master Paul Hartunian died earlier this month. Never heard of him? Well, he’s the guy who sold the Brooklyn Bridge — one piece at a time — and it was NOT a scam. (I’ll share that story later this week in another…
Recommended Training 🔗 Free LinkedIn Training On Thursday, Jason Osborn will host a free training session — for my online family — where he’ll reveal how to attract high-quality leads on LinkedIn the authentic way. No paid ads. No spammy tactics. Just proven strategies that work. Details and registration here. Recommended Bootcamp Starts Today 📧…
Recommended Bootcamp 📧 The Breakthrough Advertising Bootcamp I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today. You can…
Recommended Event (TODAY) 📧 5 Steps to a Million-Dollar List Today, email marketing master Chris Orzechowski will show you how to start or grow your own email list, so you can get more leverage in your business and sell your OWN products and services. You’re going to discover: ✔️ A simple way to generate 5-6 figures/month from…
Recommended Reading 📝 To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget…
Recommended Reading 📝 Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should read this and take Bird’s advice. Recommended Listening 📡 Cal Fussman: April 20, 1999, September 10, 2025, And The Future…
Recommended Reading 📝 The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic This one’s a must-read for anyone who has invested in SEO — or plans to do so. Google’s changing the rules — and marketers need to catch up. This article breaks down the rise of “zero-click searches” and what it means…