Monday Mash-Up

Recommended EventThe Authentic Marketing Summit An entire summit devoted to marketing and selling authentically without pitching and prodding??? Yes, please!  It’s happening on May 15. It’s called the Authentic Marketing Summit. And it’s free to register and attend.  I’ll be one of the 12 speakers. My topic: “How to Transform Your Content from Boring to…

Recommended Viewing/InteractingThe World’s Most Unconventional Intro RJ Redden uses bots, interactive videos, and other smart technologies to create “epic engagement adventures that get people to click that button, connect with you, and convert like crazy.”  Her “welcome video” is fantastic — unique, informative, and funny. And most importantly, it demonstrates a creative way you can…

Recommended ProgramLearn LinkedIn from the Best Ted Prodromou has released a new-and-improved version of his Linked Accelerator program, and I’ve signed up. If you sign up from the link below, you’ll get an amazing deal.  I enrolled in the previous version of the program and learned a ton. But LinkedIn changes constantly so its time…

Recommended EventRegister, Attend, and Thrive… This one is a no-brainer. A free, interactive event: Thrive in All Economic Times. Details and registration here… This is NOT another one of those sit-and-listen yawn-fests. “Interactive event” means you’ll network with like-minded business people, meet the speakers, and make business-building connections.  If you want to just sit and listen,…

Recommended ReadingWhat Does AI Mean for Writers Here’s a great article from a great writer (Ann Handley) about AI and its limitations.  AI is a tool, she writes. “It’s a power tool, sure—maybe a diamond-toothed chainsaw capable of felling a redwood. But it’s also just a tool.”  And you must understand its limitations. “The one holding the…

Recommended ListeningDerek Sivers with Tim Ferriss Derek Sivers founded the popular compact disc vendor CD Baby, sold it in 2008 for $22 million, and donated the proceeds to charitable trust for music education.  Now, he’s an author, speaker, philosopher, and all-around inspiring guy.  Here’s the 2015 interview I heard that first introduced me to Derek…

Recommended Viewing (and Reading)The Happy Secret to Better Work Many people think business success can lead to happiness. Shawn Anchor has shown it’s the other way around — happiness leads to business success.  I love this TED talk. Funny. Insightful. Inspiring.  Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you…

You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events.  Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join…

Recommended ReadingSeth Godin on the Power of “I Don’t Know”  Another quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…

Recommended ReadingWhy You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters.  Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…