Monday Mash-Up
Recommended Videos 💡 Jeff Walker: This Skill Will Feed You for Life I love many things about this video. Here’s my favorite: “(Marketing) is nothing more than attracting your ideal people into your world and then being able to make an effective offer in a congruent, gracious way so that they want to step forward…
Recommended Book 📚 The 10 Commandments of Con Men… I was already an avid reader of John Bejakovic’s emails when I picked up his book “The 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.” I read the book in one-sitting. The next…
Recommended Article and Video ️⭐ What Does it Mean to Be Wealthy In a recent session with business owners, I asked attendees to tell me the difference between “prosperity” and “profits.” The consensus: Profit is simply a measure of money; prosperity is about how you experience life. I was thinking about that discussion when I saw…
Recommended Video 🥂 The Secret Ingredients of Great Hospitality | Will Guidara A $2 hot dog helped make Eleven Madison Park the #1 restaurant in the world. Not because of the food. Because of what it meant. In this brilliant TED Talk, restaurateur Will Guidara explains the concept of “unreasonable hospitality”—the idea that people don’t remember…
Recommended Video 🎩 Leadership Lessons of the Presidents In this TEDx talk, White House reporter and author Paul Brandus looks at five U.S. Presidents and pulls out the traits that made them effective — traits any leader can use. Clear communication. Resilience after setbacks. Steady judgment under pressure. Long-term thinking. Brandus has covered presidents from inside…
Recommended Video 🔥 6 Eternal Truths From 6 Dead Mad Men | Brian Kurtz If you care about direct response, human behavior, and marketing that actually works, this is required viewing.Brian Kurtz breaks down 6 eternal truths from 6 legendary marketers—men who built fortunes long before Facebook ads, funnels, or “growth hacks.” Claude Hopkins.David Ogilvy.Robert…
Recommended Video 🔥How To Fix Your Attention Span (Before It’s Too Late) Your attention is under attack. In this short video, Daniel Pink lays out a simple, science-backed way to get it back before it slips away for good. Five practical steps you can use today to focus longer, think deeper, and actually finish what…
Recommended Reading 🔥 52 fascinating people reveal the tiny habits that changed their lives Thanks to Austin Kleon for pointing me to this article which I found entertaining, head-scratching, and useful. My favorite on the list: #26. Recommended Tool 🎥 PromptSmart This is my favorite teleprompter app for shooting video with notes or scripts. The…
Recommended Event 🔥 Vision 2 Reality Is an Internal OS Upgrade For over 15 years, Dixie Gillaspie and I have met weekly to co-create, challenge each other, and sharpen our work. If you’ve benefited from Story Power Marketing, you’ve already felt some of that influence. One thing we’ve seen consistently: High performers don’t stall because they…
Recommended Reading 💡 Beware of “thoughtstipation,” Thanks to Tom Fishburne (a.k.a. The Marketoonist) for telling me about this LinkedIn post from Ann Handley who nails one of the problems with AI: “Thoughtstipation happens when we skip the messy, human part of creativity—the part where we meander, doodle, ramble, reflect…” ✒️ Why Great Creators Noodle, Doodle, and Jot…