Good Examples
I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too). Heās big and brown, with floppy ears, like a moose, and heās usually the only dog around. But thereās a new dog in town. His name is Cooper, named after a place called Cooperās Landing in Alaska…
Three days after the Girl Scout cookies arrived, I couldnāt find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
Hereās a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richardās promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. Iāve used reading glasses for the last few years. But I canāt wear those while driving or at a hockey game or watching…
I love it when the legends praise āstory power.ā It happened again yesterday. An email from Drayton Bird. Heās a living legend ā among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells āthe story of…
Itās not every day that someone triple-dog-dares you… ā¦but thatās exactly what my friend Vance Morris did yesterday. Iāll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if youāre the G…
Want to turn an enemy into an ally? Hereās a story I got from chapter 18 of āYes!ā by Robert Cialdini ā this monthās selection in theĀ Mastermind Book ClubĀ (more on that below).Ā Back in colonial times, long before he graced the $100-bill, Benjamin Franklin was running for reelection as an officer for a literary and…
All I wanted was a frigginā bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash āem down. It was between the first and second periods so the…
Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing. Seems kind of obvious, doesnāt it? Yet so many business people undersell their emails. They put a little form on their site with a headline āJoin our email listā (or…