Good Examples
I love it when the legends praise āstory power.ā It happened again yesterday. An email from Drayton Bird. Heās a living legend ā among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells āthe story of…
Itās not every day that someone triple-dog-dares you… ā¦but thatās exactly what my friend Vance Morris did yesterday. Iāll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if youāre the G…
Want to turn an enemy into an ally? Hereās a story I got from chapter 18 of āYes!ā by Robert Cialdini ā this monthās selection in theĀ Mastermind Book ClubĀ (more on that below).Ā Back in colonial times, long before he graced the $100-bill, Benjamin Franklin was running for reelection as an officer for a literary and…
All I wanted was a frigginā bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash āem down. It was between the first and second periods so the…
Want to know one of the best ways to inspire more qualified prospects to join your email list? Sell them on the idea of subscribing. Seems kind of obvious, doesnāt it? Yet so many business people undersell their emails. They put a little form on their site with a headline āJoin our email listā (or…
When I make a new connection on LinkedIn, I usually send a direct message ice-breaker to build rapport with the person. Often Iāll say, āPlease tell me something about you that I wouldnāt know by reading your profileā¦ā and then I share something about myself. I got that idea from Ted Prodromou (America’s Leading LinkedIn…
Last night, I stayed up late to watch womenās Olympic hockey ā the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin. This was Poulinās fourth Olympic gold-medal game. Sheās the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…
I love it when high-quality people call B.S. on meā¦ ā¦hold me accountableā¦ ā¦get me out of my rutā¦ ā¦share a perspective I hadnāt consideredā¦ ā¦inspire me to implement, not dawdleā¦ ā¦encourage me to be my bestā¦ ā¦and then guide me to be even better. And I love to offer peers all of the above. …
There’s this bloke down under named Daniel Throssell who fills my inbox with entertaining (and informative) story-powered emails every day. I’d like to tell you about a pair of emails he sent last month… …because they’re so spot on… …and so relevant to anyone who has ever struggled with selling their services. Last month, Daniel…
A few days ago, I began reading a book called Keep Going by Austin Kleon. On the very first page, Kleon shares a quote from Willie Nelson. The quote keeps rattling around in my brain:Ā “I think I need to keep being creative, not to prove anything but because it makes me happy just to do it……