Good Examples
Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann that’s so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…
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Here’s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in “The Magnolia State” until 1966. Another fun fact: A guy named Noah “Soggy” Sweat (you can’t make this stuff up) delivered the most…
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Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…
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My dog, Moose, likes to spend most of his time standing still as a statue, staring at the treetops. That’s where the squirrels are. In the treetops. Moose stands in the backyard. Staring and staring and staring. Waiting for one squirrel, just one, to fall from a tree so he can pounce. I’ve never seen…
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In the 1920’s, a copywriter named Max Sackheim wrote an advertisement for a book entitled, “How to Master Good English in 15 Minutes a Day,” by Sherwin Cody. It was one of the most successful direct response advertisements ever written. The publisher hired other copywriters to try and outdo Sackheim’s. But every time they tested…
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When I was a lovesick teenage boy, I listened to one song more than any other: “Don’t Let Me Be Misunderstood” by the Animals. It usually worked like this: I had a crush on a girl. She didn’t have a crush on me. That made me sad. I’d come home from school, close my bedroom…
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First a music recommendation and then a business lesson… I’m a big fan of Aaron Lee Tasjan. I recommend all of his albums, including his new one “Tasjan! Tasjan! Tasjan!”Maybe you’ve heard of him. Maybe you haven’t.Maybe my recommendation influences you. Maybe it doesn’t. But don’t take my word for it. Check this out… That’s this…
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Joshua and Rob bought 100 little thrift store objects because they wanted to prove a point. They wanted to show that one person’s thrift store junk is another person’s treasure… …if you can attach emotional significance to the object. So, Joshua Glenn and Rob Walker enlisted 100 creative writers, assigned one of the objects to…
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I nearly no-showed for a meeting with a new LinkedIn connection last week. The connection, Terri, sent me a message to tell me she was waiting in the Zoom room. I had forgotten our meeting. I was eating lunch, oblivious, when Terri’s message arrived. I joined the Zoom room, tail between my legs, apologizing, embarrassed.…
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In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love: Great visual storytelling. Great special effects.  But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better: When Apple released this ad in 2019, I showed the ad…
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