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Why Great Creators Noodle, Doodle, and Jot

By Tom Ruwitch

I listened recently to my friend Dan Rubright describe how he created a song. Danā€™s a great jazz guitarist and composer who appeared on the Songs Out Loud podcast and dissected his tune ā€œPrepare for Departure.ā€ This podcast blew me away — not just because I love great musicā€¦ …but because I love to createā€¦ …and I help…

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How Yoga Can Help You Become a Better Storyteller

By Tom Ruwitch

I attended a yoga class last week. First time ever. I worked muscles and tendons that hadnā€™t stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, ā€œYouā€™ve got to be kidding me!ā€ Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…

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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

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How Do You Get People to Open Your Emails?

By Tom Ruwitch

Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges youā€™d like me to address in future emails? I got a ton of great feedback and questions, including this one from…

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How Tim Ferriss Named “The 4-Hour Workweek”

By Tom Ruwitch

After his bookĀ The 4-Hour WorkweekĀ became an international bestseller, Tim Ferriss told an interviewer he wanted to name the bookĀ The 3-Hour Workweekā€¦ …But, Ferriss quipped, ā€œMy publisher thought ā€˜3-Hour Workweekā€™ was unrealistic.ā€ Ha! Iā€™ve read the The 4-Hour Workweek a few times. Itā€™s loaded with valuable lessons. But the most valuable lesson is one not even in the…

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How I Evolved From Procrastinator to Implementer

By Tom Ruwitch

I recently noticed a new signature section at the bottom of emails from Dave Dee, one of my favorite marketing experts. The section described several ways prospective clients can connect and do business with him. Not a hard pitch, just a short catalog of available opportunities. I liked it so I asked Dave about it…

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Her Email Was Great. So I Swiped It.

By Tom Ruwitch

Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann thatā€™s so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…

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Priceless Marketing Lessons From Soggy Sweat

By Tom Ruwitch

Hereā€™s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in ā€œThe Magnolia Stateā€ until 1966. Another fun fact: A guy named Noah ā€œSoggyā€ Sweat (you canā€™t make this stuff up) delivered the most…

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Why do Prospects Hire You?

By Tom Ruwitch

Before he became a famous and wealthy editor of Ladiesā€™ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, ā€œDonā€™t they look…

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How My Hungry Dog Can Help Your Business Grow

By Tom Ruwitch

My dog, Moose, likes to spend most of his time standing still as a statue, staring at the treetops. Thatā€™s where the squirrels are. In the treetops. Moose stands in the backyard. Staring and staring and staring. Waiting for one squirrel, just one, to fall from a tree so he can pounce. Iā€™ve never seen…

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