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Great Cold-Call Email

By Tom Ruwitch

I was planning to send a different email to you today.  …until I checked my inbox this morning and opened one of the best cold-call emails I’ve ever received. I wanted to share it with you because it’s sooooo good and you can learn so much from it. It begins: “Hey Tom, Curious if you’re…

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Wisdom Teeth Dummy

By Tom Ruwitch

When I was a dumb kid, I feared my IQ would drop if I had my wisdom teeth pulled. I was over that by the time I was 19 and dating Kathy. She had her wisdom teeth pulled the summer we dated. She couldn’t stand the pain. I suggested she rinse with warm salt water.…

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Borrowing Email Lists Greitens Etc.

By Tom Ruwitch

The meeting went off the rails when I asked, “How are you going to build your email list?” The nonprofit executive director replied, “We’re going to borrow lists from some other nonprofits we partner with.” “I recommend against that,” I said. “But we do that all the time with direct (postal) mail,” she said. I…

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Red Delicious Apple

By Tom Ruwitch

The last time I ate a Red Delicious apple, I thought, “Hmmm. ‘Red Delicious?’ That’s half-true. Red? Yes. Delicious? Not so much’?” Bad texture. Bland taste. All beauty. No substance. How can something so pretty and shiny be so terrible? I discovered the nasty secret in this great article in The Atlantic. Reds used to be delicious.…

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Dump the Grammar Guide

By Tom Ruwitch

Back in high school I had a basketball coach who didn’t win any spelling bees or grammar contests. Once, after we failed to run the play he called during practice, he stormed onto the court, screaming: “Jeez, yous guys! Don’t you know the American language!?” Smart-ass kids that we were, we used to mock Coach…

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