Copywriting
The war between the Superpowers has begun. Not a traditional war with guns and tanks and airplanes, mind you. This is a war between two digital Superpowers — Facebook and Apple. Apple fired the first shot when it announced recently that iPhone owners will soon have to give explicit permission before apps can track their…
My business is growing so I’m hiring. Last night I posted a job opening for a software developer to assist with several projects. I described the projects, but only in vague terms. Applications flooded my inbox. Most applicants told me they had EVERYTHING it takes to tackle the projects. One applicant, Noah, said this: “Let’s discuss more…
I was eating breakfast the other morning and nearly choked. It wasn’t the spinach and salsa omelette that did it (although that jalapeno salsa made me sweat a little). No, it was the email that landed in my inbox… …with yet another breathless, over-hyped, meaningless statistic… …about yet another can’t-miss digital marketing channel. Here’s the…
When my daughter suggested last night that we order delivery from Shake Shack… …rather than have yet another night of leftover turkey for dinner… …I thought, “That’s the greatest idea EVER!” Red meat, topped with bacon and orange cheese. Yum. But what really had my mouth watering was the thought of that shake… …that sweet,…
Every so often, I browse my junk email folder to see what the spammers are up to. I always come across something that makes me roll my eyes and chuckle… …like this one from a lender: Subject line: Equipment Financing That’s it. No website address. No call to action. No benefits. No story. No nothing…
Roughly once a year, I read Man’s Search for Meaning by Viktor Frankl. Frankl was a Holocaust survivor who later wrote about his experiences as a prisoner at the Auschwitz concentration camp. The book is heavy stuff, yes. But it’s also full of huge lessons for business and life. These are strange days. Many call them “dark…
Once upon a time, I tried to cook a batch of paella. It didn’t go well. The mussels were chewy. The chicken was dry. The rice was a sticky mess. So frustrating! I fancy myself a decent cook. But decent doesn’t cut it when you strive to master a complicated dish. Today, aspiring home chefs can…
Short and sweet today. If you want to write emails that recipients are happy to open… …that they read from top-to-bottom… …that inspires them to act… Read this great article by copywriter Neville Medhora.
It’s raining here in St. Louis, MO, USA… …which reminds me of the time my twin kiddos summoned a drought-ending thunderstorm with a rain dance. We were at my inlaw’s farm in central Missouri. It was bone dry for weeks. But (finally!), we adults could smell and feel the rain coming. As the wind picked…
My friend Cabanne Howard (a great marketing strategist) sent this picture to me the other day… It’s a closeup of this Duraflame log… Cabanne thinks it’s a great example of story-powered marketing. And she’s right. Feeble marketing focuses on features. Better marketing focuses on benefits. The best marketing — story-powered marketing — promises transformations. A Duraflame log features sawdust…