Tom Ruwitch

Categories

How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

Read More
Man fleeing...

How to Make LinkedIn Cold-Callers Flee

By Tom Ruwitch

I get slammed by cold-call LinkedIn connection requests.  They usually start with something like this… “I visited your website and was really impressed…” or  “I read your profile, and we seem to have a lot in common…” or “It looks like you do some great work…”  My favorites are the ones that make it seem…

Read More
Atomic Habits Book Cover

Monday Mash-Up ~ Vol. 2, Ep. 5

By Tom Ruwitch

Tips for Producing Better Content + Valentine’s Song List + Dr. Pele “Combining Your Business And Passion To Create Profitable Happiness” + Books and Emails by James Clear + A Movie about the Great Quincy Jones + Wise words from James Clear

Read More

Would You Pass on a Dollar to Save a Nickel?

By Tom Ruwitch

A business coach called me because she wanted to find a better lead generation service.  She helps clients find connections on LinkedIn and turn those connections into customers.   She’d been using a third-party service that worked well…  TOO well, she said.   One of her clients had to pause the service because it generated more leads…

Read More

How Walt Disney Built the Happiest Place on Earth

By Tom Ruwitch

Back in the early fifties, when he was trying to build a park like no other, Walt Disney needed to raise some dough. Disneyland was going to cost him $17 million to build. That’s equal to around $165 million today. Walt and his company had done pretty well. But not THAT well so… …he launched…

Read More

Monday Mash-Up ~ Vol. 2, Ep. 4

By Tom Ruwitch

Marian Brickner’s 100-Page Book + Ted Prodromou’s Secret to Success + Due Tramonti (Two Sunsets) by Ludovico Einaudi + Powerful Words from Alice Walker

Read More

Bill Murray Hates This and So Do Your Prospects…

By Tom Ruwitch

Happy (Belated) Groundhog Day. Silly holiday.  GREAT movie.  I love the scenes with Ned Ryerson.  He’s the insurance salesman who went to high school with Phil (Bill Murray’s character).  Groundhog Day after Groundhog Day (see the movie if you don’t know what I mean), Ned accosts Phil on the street and pitches insurance.  “Have you…

Read More

How Eddie Murphy’s Fear Can Make You Better

By Tom Ruwitch

I used to think Eddie Murphy was fearless.  I mean think of him at his peak… He was a badass. A comedy legend. Full of bluster. The coolest cat in town.  This guy:  Fearful? No way!  Then, I saw him on a 2019 episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee and… Eddie said…

Read More

Monday Mash-Up, Vol. 2, Ep. 3

By Tom Ruwitch

Dr. Pelè aThe Profitable Happiness™ Podcast + The Tim Ferriss Show + Downton Abbey The English Game + Taylor Swift

Read More

Why Happy Customers Don’t Show You The Love

By Tom Ruwitch

For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery.  You know… the pandemic and all.  Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt.  Why? Because the shoppers communicate well with us and consistently delight us.  We…

Read More