Tom Ruwitch
Joshua and Rob bought 100 little thrift store objects because they wanted to prove a point. They wanted to show that one personās thrift store junk is another personās treasureā¦ …if you can attach emotional significance to the object. So, Joshua Glenn and Rob Walker enlisted 100 creative writers, assigned one of the objects to…
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When a top-notch copywriter forwards to me an example of great marketing, I pay attention. My buddy Adam is one of the best copywriters I know. And yesterday, he forwarded to me a subject line that caught his eye. The subject line: āMIT Device Cuts Power Bills By 65%ā Adam said, āThatās about as good…
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I nearly no-showed for a meeting with a new LinkedIn connection last week. The connection, Terri, sent me a message to tell me she was waiting in the Zoom room. I had forgotten our meeting. I was eating lunch, oblivious, when Terriās message arrived. I joined the Zoom room, tail between my legs, apologizing, embarrassed.…
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Apple’s great “Bounce” advertisement + Scott Ginsberg Prolific + Mastering Fear — A Navy Seal’s Guide by Brandon Webb and John David Mann + The Highwomen “Crowded Table” + Cy Young Preaches Patience
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In the most recentĀ Monday Mash-Up, I shared with you this ad from Apple which I love: Great visual storytelling. Great special effects.Ā Ā But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better: When Apple released this ad in 2019, I showed the ad…
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In 1987, world chess champion Garry Kasparov declared, āNo computer can ever beat me.ā That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter. Ten years later, an IBM super-computer called āDeep Blueā whipped Kasparov in a…
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Daniel Levis Why Facts Tell and Stories Sell + One Night in Miami + Sara Bareilles: Goodbye Yellowbrick Road + William Shatner
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Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus… …with items named after office supplies. You can order a āBasic Steel Staplerā (actually a Fortune Burger). Throw in a side of āBraided HDMI Cableā (Classic Fries). Want parmesan on those fries? Then order the āUSB Wired…
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You’re Invited… I’m hosting a free, online training on Thursday. How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can Get More Clients Quickly and Easily I dug an old pair of shoes out of the attic and shot a new video to tell you all about it. …
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Most Powerful Marketing Advice Nobody Wants to Hear + Fred Miller on Zoom Backgrounds + How One Magic Phrase Can Power-Up Your Business Story + James Taylor: American Standard + Roman Emperor Julius Caesar
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