Tom Ruwitch

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My No-puffy-promise Pledge To You…

By Tom Ruwitch

I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: âś“ 10X your income in 2023 âś“  Earn 100K in just 90 days and then 100K each month âś“  Earn 100K additional income — just from speaking gigs (Sigh!)…

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Why I Filled the Profit Pack with Ideas from “Useless” Dead People

By Tom Ruwitch

My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD!  People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…

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The Story Power Profit Pack is Here

By Tom Ruwitch

I have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…

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The Story Behind The Best Sales Page Ever(?)

By Tom Ruwitch

Last night, I wrote the sales page where you can get my new  Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…

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This May be The Hardest Thing I’ve Done All Year…

By Tom Ruwitch

When I first came up with the idea for my soon-to-be-released Story Power Profit Pack, I thought of publishing it as a pack of playing cards — 52 pointers in all.   I shelved that idea because, as cool as the cards might have looked, they would been less useful than the format I settled on.…

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Monday Mash-Up ~ 2022.12.26

By Tom Ruwitch

By bots, for bots… + How to Tame the Tech Monster to Grow Your Business + Tips from a Legend + “52 Things I Learned in 2022” + …From the Marketoonist

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Why Goldfishes Don’t Dig My Emails and Me…

By Tom Ruwitch

Yesterday’s email included a quiz to see if you could tell the difference between posts written by an AI robot and a human. At the very bottom of the email, I wrote: “How’d you do on the test? Reply to this email to let me know (and to share your thoughts about robots and such).” Lots of…

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Is it Real or is it Robot? Can You Pass The Test?

By Tom Ruwitch

Yesterday, during a live speaking gig, I gave the audience a test to see if they could tell the difference between robot-generated and human-generated content. They flunked.  Here’s how it went down.  I told them about an executive coach who helps business owners escape the hamster wheel. Before she hired me, she wrote a blog…

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How Smart Marketers Turn Pain Into (Mutual) Gain

By Tom Ruwitch

It was the worst of times, it was the best of times. A tale of two doctors.  The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t.  I thought I might have a pinched nerve in my shoulder.  “No, you’re wrong,” she said. (She pulled that…

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There’s a Good Reason This Email Is Late…

By Tom Ruwitch

Whoa! Time got away from me this morning. That’s why my email to you has landed later than usual. I rolled out of bed on time (earlier, in fact, than my typical 6 a.m. up-and-at-’em).  I poured some French roast, opened the laptop, and began writing, as usual.  But instead of creating today’s email, I…

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