Tom Ruwitch
Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, “90% of the game is half mental.” OK, maybe Yogi wasn’t as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…
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I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the “chirp-chirp” of grasshoppers… …and…
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Ogilvy on Advertising + “The Moment with Brian Koppelman” + An Ogilvy Cheat-Sheet + Why You Shouldn’t Worry About Open Rates + My Favorite David Ogilvy Quote
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I launched my new podcast, The Story Power Marketing Show, back in July. We’re up to eight episodes. Last week’s is a good one. It’s all about being HUMAN. The episode title: “Act Like a Human, Not a Humorless Robot (with Dr. Heather Walker)” The more human you are in your business, the more HUMAN…
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Making “Intentional Connections” in a Remote Working World + What We Can Learn from Introverts + Decisive by the Heath + 5 Storytelling Secerts + Wise Words from the Guy Who Built THE Chocolate Factory
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I usually don’t send emails on Saturday’s. But I make an exception today. In addition to Story Power Marketing, I run a thing called (ware)HOUSE Concerts — a venue in St. Louis where (before the virus) we would host intimate concerts in a space that can best be described as a warehouse turned into an oversized living…
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Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…
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I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
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I got an email the other day with the subject line that said, “Receipt for P’pal payment…” It came from a marketer named Victory Akpos. I bought software from him last month. I couldn’t understand why Victory sent a receipt now, weeks after my purchase. I worried that, maybe, I accidentally signed up for something…
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My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, “I stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.” I loved the post, and I shared it.…
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