Tom Ruwitch
I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: âś“ 10X your income in 2023 âś“ Earn 100K in just 90 days and then 100K each month âś“ Earn 100K additional income — just from speaking gigs (Sigh!)…
Read MoreMy brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD! People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…
Read MoreI have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…
Read MoreLast night, I wrote the sales page where you can get my new Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…
Read MoreWhen I first came up with the idea for my soon-to-be-released Story Power Profit Pack, I thought of publishing it as a pack of playing cards — 52 pointers in all. I shelved that idea because, as cool as the cards might have looked, they would been less useful than the format I settled on.…
Read MoreBy bots, for bots… + How to Tame the Tech Monster to Grow Your Business + Tips from a Legend + “52 Things I Learned in 2022” + …From the Marketoonist
Read MoreYesterday’s email included a quiz to see if you could tell the difference between posts written by an AI robot and a human. At the very bottom of the email, I wrote: “How’d you do on the test? Reply to this email to let me know (and to share your thoughts about robots and such).” Lots of…
Read MoreYesterday, during a live speaking gig, I gave the audience a test to see if they could tell the difference between robot-generated and human-generated content. They flunked. Here’s how it went down. I told them about an executive coach who helps business owners escape the hamster wheel. Before she hired me, she wrote a blog…
Read MoreIt was the worst of times, it was the best of times. A tale of two doctors. The first doctor was an orthopedist who “diagnosed” the pain in my forearm by telling me what it wasn’t. I thought I might have a pinched nerve in my shoulder. “No, you’re wrong,” she said. (She pulled that…
Read MoreWhoa! Time got away from me this morning. That’s why my email to you has landed later than usual. I rolled out of bed on time (earlier, in fact, than my typical 6 a.m. up-and-at-’em). I poured some French roast, opened the laptop, and began writing, as usual. But instead of creating today’s email, I…
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