Tom Ruwitch
I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…
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I got an email the other day with the subject line that said, “Receipt for P’pal payment…” It came from a marketer named Victory Akpos. I bought software from him last month. I couldn’t understand why Victory sent a receipt now, weeks after my purchase. I worried that, maybe, I accidentally signed up for something…
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My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, “I stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.” I loved the post, and I shared it.…
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Sign up for Daniel Throssell’s Emails + Why you think you’re right — even if you’re wrong + (ware)HOUSE Concerts Song of the Day + The Difference Between Simple and Easy + Antoine de St. Exupery, author of The Little Prince, said…
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I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…
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How Tim Ferriss Faces His Fear to Thrive in High-Stress Environments + Lessons from a Guy Who Had a Drunk Bartender Point a Gun at Him… + Kobe Bryant: Storytelling and the Awareness of Fear + The Marketoonist on Brand Loyalty + Seneca on the Stories we Tell Ourselves
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My friend Les Landes shared with me a story about stories. I’d like to share it with you. It comes from the author Neil Gaiman who said: “My cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…
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I rarely send promotions on behalf of other marketers (I see too many others pitching stuff that they don’t even seem to vet). But I’m making an exception for my friend Michael DeLon, who’s the real deal. He’s offering a great training that I recommend. I recommend it only because I know it will help……
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I crossed paths the other day with a struggling marketer who said, “I’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.” No need to feel dumb, I thought. That’s a common question. How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)? Another marketer chimed in…
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Marketing Lessons from the Gettysburg Address + “If You Want to Win the Game, You Have to Stay in the Game” + Powerful Business Lessons from a Master Fly Fisherman + Rest in Peace, Nanci + Keep Track of the Inspiration
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