Tom Ruwitch
A while back, I created a free e-book: Hall of Fame Ads Reveal… 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy. One of those Hall of Fame ads is one Listerine ran 100 years ago(!) that transformed the company from a small family-run outfit into a corporate giant. You can…
Back by popular demand… Today at 1:30 p.m. CST, I’m hosting a master class: How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Without Working Your Tail Off If you can’t attend, register anyhow. I’ll share the recording with everyone who registers — even those who can’t attend.
Yesterday’s email about punny highway signs reminded me: I fell in love with Melissa over a silly joke. I was 25. She was 23. We were gathered with friends at her apartment, playing a game called fictionary. The rules: One person holds the dictionary and chooses a word the other players don’t know. Each player…
This is NOT a joke: Federal government killjoys have declared: Jokes are hazardous to our health. But in my home state, Missouri, bureaucrats are taking a stand against federal tyranny. Here’s the story… In December, the Federal Highway Administration released the 11th edition of the “Manual on Uniform Traffic Control Devices for Streets and Highways”…
Near Picton, New Zealand, November 2018 #allthisusefulbeauty Recommended Event Ā Unmasking AI: Ninja Tools and AI News for Heart Driven CoachesMy pal RJ Redden is an AI master who’s on a mission to harness the time-saving power of AI — while remaining and sounding human. She describes this event as follows: “This isn’t about floating in…
Hi — It’s Friday, and the weekend beckons. So I’ll cut to the chase… Get thisĀ book! It’sĀ free.It’s aĀ fast read.And it’sĀ fantastic. The Rapid Lead Activator, by Csaba Borzasi … … … … … … … … … … … … … … … … … What!? You’re still here? OK then. I’ll tell you more about…
Mommie DearestĀ My dear, beloved mother FOOD-SHAMED ME.Ā It happened yesterday, after I sent an email with this opening line: “While sipping my morning coffee and eating my Cocoa Puffs this morning, I asked my GPT-powered robot…” Mom’s an avid reader of my emails, and she sent a reply with this opening line: “Gee, Iām not…
A note about what follows: I once heard some big-shot business guru preach you should “never apologize.” Apologies are a “sign of weakness,” he said. They undermine your standing and authority. Gimme a break.Ā That’s D-U-M… …almost as D-U-M as I felt yesterday when my cell phone and email blew up just as I was…
If you tried to attend today’s masterclass and couldn’t get in… I apologize!Ā There was a problem with the Zoom link in some of the emails. I know how important your time is, and I would never intentionally waste it. Here’s what I’d like to do to fix this… I’m going to host the training…
In case you haven’t heard about it or registered yet… …I wanted to invite you to tomorrow’s masterclass: How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Without Working Your Tail Off. When: Tomorrow (Tuesday Jan. 30, 2:30 p.m. ET). I’ll share the systems and tools I use to attract high-quality prospects with lead…