Tom Ruwitch
When Dr. Ruth Allan asked me during a podcast interview to, “tell us about an embarrassing thing that happened to you,” I didn’t hesitate. I’ve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…
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Yo! It’s Star Wars Day. May the fourth be with you! (Get it!?) So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin! One thing… …I won’t be joining you. I have nothing against the Star Wars movies. It’s not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…
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Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
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Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”
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Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article was…. …BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob. Then I got to the part that…
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Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
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A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…
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I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells “the story of…
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A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts
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Once in a while, I share with you stories about the wrong way to market your business. Like this story about a marketer who pretended she’d sent me a personal note when it was, actually, a message sent to everyone on her list. Or this story about a marketer who sent me a sales pitch disguised as a…
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