Tom Ruwitch
Last week, I re-watched Romeo + Juliet — the 1996 version starring Leonardo DiCaprio and Claire Danes. I love the scene where the star-crossed lovers meet. Love at first sight around a tropical fish tank. Here’s theĀ video clip… Audiences enjoy love at first sight stories. (This clip — which is one of many on YouTube showing this scene…
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Happy National Online Learning Day To celebrate the big day, I’m sharing three free resources… E-Book: 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy The most successful marketing and advertising campaigns tell powerful stories.Why? Because powerful stories captivate prospects and inspire them to buy. If there was a Storytelling Hall…
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Martin Luther was a busy guy. He wrote ā95 Theses…ā that challenged the Catholic Church and kicked off the Protestant Reformation. He defended himself before Church bigwigs who condemned him as a heretic and burned his writings. He went into hiding and spent 10 months translating the New Testament from Latin to German. And he…
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Fifty-seven years ago today (September 13, 1965), The Beatles released āYesterday.ā Paul McCartney wrote it, and he says the song came to him in a dream. Hereās the story from McCartneyās biography Many Years from Now by Barry Miles: āI woke up with a lovely tune in my head. I thought, āThatās great, I wonder…
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Recommended ViewingPreferences and Beliefs Are Often Assembled Two questions that get at the same idea — but are actually very different: What age do you expect to live to? What age do you expect to die by? Researchers gathered a random group of subjects and asked half of them the “live to…” question and half…
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Last month, I met with a VIP member of my Content Transformation Academy to help her tune-up her sales funnel. Sarah worried she might be turning away good prospects. Sheās a business coach who offers a free discovery session to prospects. They have to complete a form to schedule that session. And that form asks…
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A quiet morning in St. Louis, MO, USA. Your friendly neighborhood storytelling expert sits at his desk, peacefully interacting with some new connections on LinkedIn whenā¦ ā¦the alarm soundsā¦ ā¦The Lingo Alarm. Hereās the LinkedIn post that triggers itā¦ (Our company) delivers expertise, market experience and a proven track record in bio-based composite manufacturing (masterbatch,…
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In case you missed the news yesterday: Iām hosting a complimentary content planning workshop… How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block Tomorrow at 1 p.m. EDT, 12 p.m. CDT. If you want to attend, reply to this email with “give me the workshop details.” I’ll send you…
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Hi — I was planning last month to host a complimentary content planning workshop… …How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block… …but I postponed when a flash flood destroyed my dining room. I’ve rescheduled it for this Thursday at 1 p.m. EDT, 12 p.m. CDT. If you…
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Storytelling standout Bill Mueller shared a tale recently about a critic who told him āI donāt read emails with long copy.ā Said the critic: ā98% of the people who open email give you 3 seconds of their time.ā That caught my eyeā¦ ā¦because I writeā¦ ā¦ummmā¦ ā¦you know. Still with me? Depending on your reading…
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