Tom Ruwitch
My fat fingers flubbed my email delivery this weekend. I drafted my Monday Mash-Up on Sunday and meant to schedule it for delivery on Monday morning. But when I clicked through the wizard to schedule delivery, I accidentally clicked “send now…” …and away my “Monday…” email went… …on Sunday morning. (D’oh!) Conventional wisdom says Sunday is a…
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Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
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How do you write entertaining, humorous content if you’re not an entertaining, humorous person? So asked a “Serious Sadie” (name changed to protect the innocent) during yesterday’s meeting of the Mastermind Book Club. We were discussing Joe Polish’s Hello Kitty wallet (I wrote about that yesterday. Subject line: “How the ‘Hello Kitty Effect’ can help you…
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Here’s a sad but predictable story about the perils of robot-generated writing. A business owner in Maryland was hiring for a tech position. One applicant rose to the top after exchanging several well-written emails with the owner. Then came the interview. The applicant could barely spit out a complete sentence. It was so bad, the…
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Marketing legend Joe Polish has more money than Thurston Howell III, and he carries some of that dough in – get this – his Hello Kitty wallet. Yeah, I said, “Hello Kitty,” as in this cat… He got the wallet from his pal Dean Jackson who also carries Kitty in his pocket. On page 144…
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I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
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Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night. He survived — and thrived — for 40 years, before passing away in 2019. Thanks to…
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I watched the Chiefs-Eagles game while in Mexico on Sunday so I didn’t see most of the US television ads… …until this week when I saw the endless parade of “Best Ad” lists and “Lessons Learned…” analyses. This Squarespace ad, starring Adam Driver, made some of the lists. Here it is… And what does this…
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I got a pitch today from an agency, looking to book their client on my podcast, The Story Power Marketing Show. The agent described her client as “a sales guru” who is “on a mission to make sure entrepreneurs and small business owners have access to growth hacking knowledge.” Quite a mouthful, huh!? When the pitch…
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So… I intended to email you yesterday. But I spent most of the day curled in the fetal position… …when I wasn’t rushing to the bathroom… …again and again and again. (Stuck inside of Mexico with belly blues again). I was supposed to hop a plane yesterday morning from Leon, MX to Dallas and then…
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