Tom Ruwitch
How to Replace Your To-Do List with Something Way Better + How to Stand Out as an Authority in a Crowded Marketplace + New and Improved Version of Ann Handley’s Classic + Super Simple Highlighter for Chrome + …from Leo Burnett
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Close your eyes and imagine you’ve built your entire social media following on Twitter. Go on, imagine it. Pretty scary, huh!? Where will you and your followers be in a few months after the dust settles from the Elon Musk earthquake. For those not following the news: Elon Musk (the guy who runs Tesla and…
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Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace. And good golly, Miss Molly, that made me feel warm and fuzzy all over. Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone. But not…
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Greetings from my temporary home in Châteauneuf-du-Pape, France, where I’m staying in a 600-year-old house, along a back alley that reminds me of Diagon Alley. I got lots of great feedback regarding my email last week about rotten marketing tricksters who “swim in the shallow end of the tactical gene pool.” Like this reply from subscriber Gill who…
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Greetings from the south of France where it’s sunny 300 days a year… …and it rained cats and dogs yesterday. Melissa and I flew over on Friday to meet up with daughter Maddie who’s been traveling across Europe for the last few months. Here, in one of the most beautiful places on earth, the gray, rainy…
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Send Gifts with Ease + How to Profit with Print and Not Look Stupid Doing It + Turia Pitt: Unmask Your Potential + Finding Creativity In Gratitude, Love, Openness & Wonder + …from Anton Chekhov
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Yesterday, I heard Troy Broussard dish some dirt on marketing jackasses who resort to stupid tricks… …such as ending mass emails with “Sent from my iPhone.” Those cunning tricksters want you to think they’ve sent a personal email, composed one thumb-tap at a time, just for you. Troy said, as I often say: You don’t…
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A new-ish subscriber named Dave chimed in yesterday with high praise and… …a complaint. “I love your emails, but I cannot keep up with them, as they come so often.” Ahhhh…the give-and-take of daily-ish, info-taining emails. You love them, but they’re…ummmm…too much of a good thing. Dave continues… “I don’t want to jump off your…
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Did you hear the one about the tour guide in Frankfurt, Germany who can’t speak or read German? This is no joke. In September, “Michael_S,” gave this guide a 1-star review after hiring him for a private tour around the city. From Michael’s review: “…this tour company has very poor standards for who qualifies as…
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On Thursday, Dean Isaacs and I will host a 5in25 training: Metrics that Matter – 5 Things to Measure in Your Marketing and Sales… …and (spoiler alert): Email open rate is not a metric that matters. A story to clarify: A few years back, I attended a conference where an “email marketing expert” spoke. He described a…
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