Tom Ruwitch
Sex sells. Always has. Always will. Take this modern day ad for Lindor truffles, oozing with innuendo: “Taste the Lindor Truffle. Created with passion…Like nothing you’ve ever experienced.” That would make Milton S. Hershey blush. But here’s the crazy thing… That Lindor spot and other ads released in our 21st-century, anything-goes, twerk-crazy world… …they’re nothing…
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It began as a shoulder ache. Now I have a headache. And itâs all because of process automation gone wrong. I woke Monday morning â after a restless, painful night â with a sore shoulder. The pain had spread down my forearm, to my hand. I knew these symptoms. Iâd had them before â 15…
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A VIP member of my Content Transformation Academy asked me last week: Whatâs the ideal length for a subject line? âProvocative question,â I replied. My answer: âSize doesnât matter.â The VIP shot back: âI read âshorter is better.ââ âYeah,â I replied, âSome say short. Some say long.â I Googled âwhat’s the proper length for a…
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Recommended ViewingTim Ferriss and Neil Strauss re: Writing and Creativity Watch the first two minutes of this video. You’ll hear a brilliant insight about how to develop a productive writing habit. Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and…
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I spoke yesterday to a business owner who doesnât like getting emails⌠âŚso she doesnât want to send them. âI’ll be honest about email lists or subscriptions,â she said. âI don’t really like being on them. because I always feel like I’m being bombarded by emailsâŚSo I’m only intending to send (email) out once a…
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Ripped from the headlines: The Food and Drug Administration does not want you to cook chicken in NyQuil I repeat: The FDA does NOT want you to cook chicken in the nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine. In a âconsumer updateâ on its website, the US government agency…
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A few years ago I got an email that claimed to be from my friend Mark. It said, âHope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short…
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A quick story about the awesome selling power of social media⌠âŚor lack thereof: Last month, I heard Kim Garst speak. Sheâs a Forbes top 10 Social Media Power Influencer with 23,364 followers on LinkedIn. And she said this: âIâm known for social media,but only 3% of my salescome from social media.â As Scooby Dooâs…
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Hi, Last week, I sent you an email to celebrate National Online Learning Day. I was on vacation last week, and I wrote/scheduled that email during the frantic hours before I left… …and I screwed up the links. So here are the same gifts, this time with the links corrected. If you have any trouble…
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Recommended ViewingHow to Stop Languishing and Start Finding Flow This is a great TED talk! From the YouTube description: Have you found yourself staying up late, joylessly bingeing TV shows and doomscrolling through the news, or simply navigating your day uninspired and aimless? Chances are you’re languishing, says organizational psychologist Adam Grant — a psychic malaise…
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