Tom Ruwitch

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Monday Mash-Up ~ 2023.01.16

By Tom Ruwitch

Seth Godin Does it Again + Rock the Stage to Skyrocket Your Authority & Success + Build a Human Company In the Age of Machines + AI is Here to Stay so Bring on the Fact-Checkers + …from the songwriter who penned “Hallelujah”

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“The one platform that still brings me the most sales…”

By Tom Ruwitch

Wise marketer Neville Medhora inspired me this morning. He sent me an email listing many of the “next hot things” he’s seen as he’s been reelin’ through the years… Digg, Craigslist, Del-icio-us, Orkut, MySpace, Xanga, Geocities, Friendster, Periscope, Instagram Posts, Instagram Stories, Instagram TV, YouTube, Vine, SnapChat, Twitter, Clubhouse, TikTok, Instagram Shorts, YouTube Shorts, BeReal.…

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How I Overcame an Empty Brain to Produce This Email…

By Tom Ruwitch

This was one of those mornings when I woke with an empty brain. Not a single email idea buzzing about. So I fired up Notion.so (highly recommended) and opened my “Email Stories” idea file. I came across  a note titled:  “Bad Email” The note contained an email that landed in my spam folder on December 22, 2021.…

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I Offended an Expert. Here’s The Story…

By Tom Ruwitch

I ran into a public speaking expert on LinkedIn last month who posted 12 principles speakers “must be adhering to.” #7: “You don’t pitch your books, your online courses or anything!”  Don’t pitch anything from stage!? EVER!?  I had to push back on this one. So I replied:  “…Doesn’t it depend on the event? Some…

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10 Foolproof(?) Ways to Kill a Robot

By Tom Ruwitch

The people have spoken. Bjorn must die. For those just tuning in, a recap:  Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…

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Monday Mash-Up ~ 2023.01.09

By Tom Ruwitch

Notion for Note-Taking and More + How to Promote Your Business with Virtual Events + Next Up in the Book Club: Think and Grow Rich + Why Empathy Drives Progress + …From “Australia’s Best Copywriter…”

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Why Uncommon Wins…

By Tom Ruwitch

I read a story yesterday about a nun in Los Angeles who made art from common things. A Wonder bread logo expanded into a screen print about taking communion.  The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God.  The Safeway logo cut in two to create…

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My Mom Thinks I’m on Drugs. Here’s The Story…

By Tom Ruwitch

Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days)  As she often does, my mom read my email, and replied.  Her feedback is usually always…

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Should I #BringBackBjorn? Please Cast Your Vote…

By Tom Ruwitch

Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…

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Why I Exercise My Noticing Muscles

By Tom Ruwitch

Great creators notice. Habitually. They open their eyes and ears. They smell and touch. They pay attention.  They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins.  And they draw from what they’ve gathered to create something meaningful. A song. A painting. A story.…

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