Tom Ruwitch

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Why Jesse James Could Have Been a Great Marketer

By Tom Ruwitch

A true story about Jesse James.  149 years ago today, 125 miles from where I sit… …the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage.  Then they waited for The Arkansas Express to roll into town.  They lit a bonfire on the tracks, hopped aboard the train…

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Monday Mash-Up ~ 2023.01.30

By Tom Ruwitch

Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.   Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…

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Bob Dylan’s Secret To Create Stand-out Stuff

By Tom Ruwitch

I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.) I did find a treasure, though. A vintage Zenith radio that belonged to my dad. He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio…

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Relationship-building For Dummies (A Cautionary Tale)

By Tom Ruwitch

Wrap your head around this story… A business owner delegates LinkedIn to an assistant.  The assistant gets an AI-powered robot to help him.  He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name.  The marketing assistant loves the…

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Is My Robot Covering up for Napoleon Hill?

By Tom Ruwitch

There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this.  But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it.  Here’s the backstory… On Thursday, Ted Prodromou and I will host the…

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The Best Way Ever to Do Everything You Want to Do Always

By Tom Ruwitch

I got the “best way” blues.  Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business.  One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.”  Another insisted:…

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Monday Mash-Up ~ 2023.01.23

By Tom Ruwitch

The Marketoonist on the AI Tidal Wave + Why Success Depends on Saying What You Mean and Meaning What You Say + Marc Mawhinney and John Jantsch + How to Learn and Present New Things + …from a marketing legend

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Get The Replay: How to Use AI to Work Less and Accomplish More…

By Tom Ruwitch

This was NOT part of the plan. Dean Isaacs and I hosted a 5in25 training yesterday — 5 Ways to Use Artificial Intelligence to Work Less and Accomplish More.  We planned to share the reply link only with people who registered.  But the training was so well-received and the topic is so important (if you want to stay…

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Robot-generated Reasons to Attend Today’s Training…

By Tom Ruwitch

Over coffee and Corn Flakes this morning, I had the following conversation with my temporarily-rented AI Copywriting Robot, “B-9?” Me:  You are my AI Copywriting Robot “B-9?” My friend Dean Isaacs and I are hosting a 5in25 training this afternoon called “5 Ways to Use Artificial Intelligence to Work Less and Accomplish More.” I need to write an…

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99 Ways to Work Less And Accomplish More?

By Tom Ruwitch

No story today. I’m just gonna cut to the chase.  AI “robots” — such as ChatGPT — have arrived.  They have already transformed how I conduct research and create content — in mind-blowing ways. Time-saving ways. Results-boosting ways.  Those who ignore the robots will get left behind.  Those who employ robots in the wrong way…

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