Tom Ruwitch
When I was a wee lad in the early 70s, living in America’s heartland, reading one comic book after another… I was crazy for Sea-Monkeys. Every comic book contained an ad for these “Instant PETS!” And I begged my parents to let me buy some. (Only $1.00, plus 30 cents for shipping.) Mom and Dad…
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Events Create Your Book Without Writing a Word(Tuesday, June 27, 4 PM ET)Michael DeLon, “The Paperback Expert,” will demonstrate how you can increase your credibility and become your prospects’ obvious choice — by becoming a best-selling author of your own book. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects Tune In,…
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Here’s the story of a customer support call from heaven … …loaded with lessons that will help you attract and retain clients… …and an offer at the end that could make you giddy. First the quick backstory: Melissa and I remodeled our kitchen two years ago and bought some stools, from a store called Amini’s, to…
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Over breakfast this a.m. (Apple Jacks and black coffee), I had a chat with my GPT-powered copywriting robot, “B-9?” Turns out he’s spittin’ mad about the “AI-powered” hype machine. Here’s our conversation, word-for-word, straight from the robot’s (and my) mouth… Me:What’s up, “B-9?” Have you noticed how everything seems to be “AI-powered” these days? “B-9?”:Oh,…
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I got this LinkedIn direct message yesterday from a guy named Max after I accepted his connection request: “Θα ήθελα να σας γνωρίσω με το (τα προϊόντα μας), μια υπερσυγκλίνουσα πλατφόρμα που συνδυάζει το δίκτυο, την αποθήκευση, τον υπολογισμό και το σχετικό λογισμικό σε ένα συμπαγές, πραγματικά Ανθεκτικό σε σφάλματα αποτύπωμα δύο κόμβων με σχέδιο…
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I watched “The King’s Speech” this weekend… …and, as always, I shed some happy tears. I couldn’t help it. When “Bertie” stands in front of the microphone… …and we hear the first bars of Beethoven’s 7th Symphony… ….and the speech therapist Lionel gives him an encouraging nod… and he begins, “In this grave hour…” …I…
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Events Your Message Matters Networking Event(Wednesday, June 21, 3 PM ET)Holly Jackson hosts this monthly event, combining guest experts with great networking. Marcy and Alex from Writers Co will share tips and tricks to success in writing your book and unblocking writers block. Dr. Noor will share some amazing pointers to unlock your energy and…
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I learned a new word today: Astroturfing. It means fake, grassroots support (get it?). Here’s the backstory… A guy posted a cry for help on an online forum because his boss wants him to create a fake Instagram account, build a following, pretend to be a customer of their company, and post rave reviews. “The…
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I began listening to Pat Metheny in 1978, and I’ve been listening ever since. Last night, I sat in Section C, Row G, Seat 9 at The Sheldon Concert Hall in St. Louis, listening and watching as Metheny and his band created beautiful music for two(+) hours. As I sat there, tapping my foot, nodding…
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Copywriting legend Gary Halbert would have turned 85 this week. In honor of the occasion, I share an excerpt from The Story Power Profit Pack (Pointer #35): * * * A conversation between copywriting legend Gary Halbert and a protégé… Halbert: “The best way to get a prospect’s attention is to appeal to their sense of…”…
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