Tom Ruwitch
A cautionary tale about email marketing gone wrong… In February, I met an executive coach who asked me to sign up for his email list. I visited his site, found the “Subscribe for Email Updates” form buried at the bottom of the homepage, and entered my name and address. I instantly received a confirmation email……
Read More
Book Ā “Blind Fear” by Brandon Webb and John David MannJohn David Mann, who co-wrote the “Go-Giver” books with Bob Burg, has partnered with former Navy Seal Brandon Mann to write six books — including thrill thrillers. “Blind Fear” is the third thriller in the “Finn series.” My recommendation: Read the first two — Steal Fear…
Read More
Later today, I’m hosting a free training called “How to Generate a Flood of Client-Attracting Content Ideas.” (Still time toĀ registerĀ to attend and/or get the replay.) During the training I’ll share this story… This morning, I visitedĀ OnThisDay.comĀ to dig up historical events, birthdays, deaths, and more that happened… umm… on this day. I visit this site often.…
Read More
My 26-year-old son called me yesterday for some business advice. He’s launching a new venture this month, and he wanted to pick my brain. We discussed legal matters, marketing/sales, and finances. And then we discussed mindset. I told him the story of how I didn’t focus on mindset when I was his age… …and it…
Read More
Sixty-one years ago today, a guy named Robert Allen Zimmerman legally changed his name to Bob Dylan. In a few months, I’ll publish a book that embraces Bob Dylan on its very first page. Here’s how the book — at least in its first draft form – begins: When I was a young boy, my…
Read More
Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute. Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.) Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+…
Read More
Article Ā Closed/Open (by Seth Godin)Why isĀ betterĀ so elusive for some people? That’s the question Seth Godin explores in this short, brilliant post. Reading time: <1 minute. Impact: massive. Book Ā How to Write One Song: Loving the Things We Create and How They Love Us Back (by Jeff Tweedy)I wore out my highlighter reading this one (and…
Read More
Next week, I’ll host a free one-hour workshop — How to Generate a Flood of Client-Attracting Content Ideas. If you ever feel stuck (or slow) coming up with ideas for emails, social posts, videos or any other content… …this is for you. I’ll share strategies and tactics I’ve developed and perfected over 20+ years of doing…
Read More
I bumped into a frustrated storyteller/marketer this morning in an online forum who wrote: “The problem I had was choosing a really interesting topic for storytelling. Because nobody cares about your everyday life except you and your team. I wrote sincerely, and in the end I got so few hits.”Ā Ahhhh… A tale as old…
Read More
Another episode of Business Lessons from the Dispensary… In yesterday’s episode, I shared the tale of a dispensary in Baltimore that took product demos to new highs. Read thatĀ here. Marketing master (and Story Power email subscriber) Ted Prodromou chimed in on LinkedIn and said my story reminded him of this one… In 2018, a savvy Girl…
Read More