Tom Ruwitch
Remember that scene in Ferris Bueller’s Day Off when the economics teacher drones on and on and on and on about federal economic policy? “Anyone? Anyone?” The teacher (played by Ben Stein) describes post-war efforts to “alleviate the effects of — Anyone? Anyone? —the Great Depression.” He decribes how Congress passed — Anyone? Anyone? — the Hawley…
If you ever struggle to generate ideas and produce emails, social posts, videos or other content… …join me tomorrow (Friday 3/21) at 1 p.m. ET for a small-group masterclass where I’ll reveal how to: ✔️ Consistently and confidently generate better content, faster without writers block. ✔️ Create content that attracts qualified prospects and inspires them to hire…
The Tornado Chronicles, Day 2. I have twisters on my mind… …since Friday when 13 of them touched down here in Missouri. Yesterday, I shared the tale of a community that rallied to support a gym owner whose business was blown away. Today: Another twister tale. It’s a story about tragedy narrowly averted, loaded with lessons to…
It’s twister season here in middle America. On Friday, the twisters struck hard. Thirteen touched down in Missouri. Twelve people died. No twisters hit where my family and I were. But they hit nearby, including down the road in Rolla. An EF-2 (120 mph) tornado touched down southwest of Rolla at 7:50 p.m. and barreled…
Recommended Exercises What Is Stoicism? A Definition & 9 Stoic Exercises To Get You Started On this day in 180 AD, the Roman emperor Marcus Aurelius died. He was one of the great stoic philosophers. Ryan Holliday describes Stoicism as “a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as…
My Weird and Obscure Holidays Calendar tells me it’s National Write Down Your Story Day. Seems like my the perfect holiday for a guy who wrote a bestselling book on storytelling. But I’m not celebrating. On page 17 of that book, Story Power Marketing, I reveal why those who embrace this holiday may be killing their…
My daughter, Maddie, flew in from Philly last week for my birthday. On the big day, we walked to a new Mediterranean restaurant in the neighborhood for a celebratory lunch. Perfect weather. Outdoor dining. Delicious, healthy food. Just around the corner. What could go wrong? (Cue ominous music and image of dark clouds on the…
Whenever I invite someone to be a guest on my podcast, I ask them if they have a gift they’d like to share with listeners. The idea: Direct listeners to a page on your website and give them the gift in exchange for their email. A great way to turn podcast listeners into prospects you…
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
Recommended Viewing John Cleese’s Legendary 1991 Speech About Creativity If you want to be a more creative person — or create with greater consistency and ease — watch this video. Monty Python’s John Cleese reveals creativity is not a talent but a “way of operating.” Adopting a childlike approach to play with ideas for enjoyment…