Tom Ruwitch
Recommended Video šµ Donāt Stop Selling Just Because They Buy If you really want to make that impact on someone… and get the benefits of working with you and have this impact in their life and it’s going to make their life better, than you owe it to them to make a great offer. That’s…
A guy walks into a marketing forum and asks: “How can I embed a .pdf into the emails I send for my nonprofit.” The nonprofit has 600 people on its email list. The guy wants to send a monthly newsletter. He wants the newsletter to be a .pdf. And rather than putting a link in…
Riddle me this, business builder… What routines have you implemented to remind your followers (list-members, social friends, etc.) that you’re human and you see them as human, too? I’m talking about the HUMAN, PERSONAL TOUCH, not automated, fill-in-the-blanks, techno-merged personalization. Example: When someone orders from John Carlton, his assistant calls them. “Just a quick call to…
Remember that Leonardo DiCaprio movie “Catch Me if You Can” — the one about the con man Frank Abagnale? After running away from home when he was 16, Abagnale posed as a Pan Am pilot. Free airplane rides. Hotel stays and fancy dinners charged to his airline “expense account.” No one caught on until he…
A business owner plunks down $10,000 for a new website. He spends many months and dollars on product development. He writes reams of sales copy and spends more dollars on ads. And what happens? Not a single sale. Why not? There was no market for the product. No one out there who wanted it. A…
Recommended Videos āļø 6 Writing Tips Daniel Pink Used to Publish 7 Bestsellers Great, shortĀ videoĀ from one of my favorite authors Daniel Pink. If you’ve ever stared down a blank page and thought, “Why is this so hard?” you’re not alone. Pink shares 6 no-nonsense writing tips that helped him crank out 7 bestsellers. Lessons on…
Ripped from the depths of my SPAM folder, this “gem” from a guy named Hiroko: “Hi Tom, Iām Hiroko, Head of AI Business Development at RevvAI, and Iāve been following Story Power Marketingās innovative approach to content transformationāespecially your role as a coach and confidante, bridging strategy with execution.” (It gets worse from there.) So…
Sad story: A business owner worked his tail off to build a social media following… …only to discover it got him nowhere. Said the sad sack on Reddit: “I have an insta account with 15k followers but I am not able to generate any income from it.” A tale as old as time (or at…
A quick story about Jim Thorpe who as born on this day in 1887: When Thorpe showed up in Stockholm for the 1912 Olympics, he was not considered a favorite to win the decathlon. Then someone stole his shoes. Ten events over two days, and, for the moment, he was shoeless. Thorpe scrounged around and…
Over on Facebook the other day, a bunch of coaches were moaning and groaning about marketing that turns them off. Webinars overloaded with boring origin stories. Linda started the thread and said, “OMG, I’m on another webinar where we are 45+ minutes in and the talk is still all about this guy and his ‘experience.’…