Tom Ruwitch
In a world where everyone looks and sounds the same, how do you stand out as unique and better so others notice and choose you? Every business owner I know ponders that riddle. As does every artist. So when I see someone who consistently finds a way to stand out, be unique, and create something…
Yesterday was a lost day. I spent most of it staring at the TV, watching the KSDK “5 on Your Side” Weather Team point at maps and tell me when and where the tornadoes would hit. For those of you who missed the news last year, an EF3 (160+ mph) tornado direct-hit my house in…
Tech Tip Make Sure Your Emails Are Configured Properly I recently installed an extension in my Chrome browser called Email Detective that can check any email in my inbox and tell me whether the technical stuff is right. You don’t need to know what “SPF,” “DKIM” and “DMARC” are. But you need to make sure…
According to ancient historians, today — April 24 — is the day the Greeks used a giant wooden horse to conquer the Trojans. Here’s the story, as told by Greek and Roman historians… April 24, 1184 B.C. The Greeks had been camped outside Troy for 10 years. It was a stalemate. Their best warrior, Achilles,…
My favorite sentence in The Most Powerful Sentence of All Time is the very last one: The most important ingredient in selling is not your prospect’s belief in your offer but your own.” I can’t wait to discuss that later today with the author, Neil Gordon. Today, at 2:30 p.m. ET, Neil will be our…
“Contrast creates clarity.” That’s one of “The Four Concepts of the Silver Bullet” in Neil Gordon’s book The Most Powerful Sentence of All Time. It’s a simple idea. And most business leaders ignore it completely. Here’s what I mean. A financial advisor says, “We help you build wealth and plan for retirement.” OK. So does…
Ten years before he published his book The Most Powerful Sentence of All Time, Neil Gordon barely scraped by as a rideshare driver. Neil’s consulting business wasn’t paying the bills so he moonlighted with Lyft. Today, he’s a bestselling author with a thriving consulting business. His book is a fable. And like most great business…
Tech Tip Control of Your Domain to Avoid Digital Nightmares You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so…
Today is National Bat Appreciation Day… …which got me thinking about how much I appreciate BATman. He’s my favorite superhero. It’s no contest really. Why BATman? Because he’s merely a man. He didn’t rocket in from Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider.…
Earlier this week, I asked a 6-figure business owner, “What’s holding you back?” His response: “Mainly just figuring out the best use of my time. There are so many options for promoting myself, all of which sound exciting and useful. I struggle with finding the ‘order of operations.’” Sound familiar? When it comes to business-building…