Tom Ruwitch
When I was a sixth-grader at Conway School in St. Louis, MO, my teacher, Don Moyle, issued the Chalk Mark Challenge: During recess period, grab a piece of chalk, make marks on the board (in sets of five), and stop when you’ve made one million marks. You can spread the effort over multiple recess periods.…
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A cautionary tale: A few years ago, I came across a marketing “expert” on LinkedIn who said you should NEVER begin a story by saying, in effect, here comes a story. “Let the story speak for itself,” he said. If you need to tell someone a story follows, it’s not a strong story. Ummmmmmmm… ⬆…
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“Blade Runner” premiered 42 years ago today. I saw it that day — June 25, 1982 — at the Esquire Theater in St. Louis. It remains my favorite movie (ever). In the opening scene, a cop interviews a Leon Kowalski to determine whether Leon is a human or a replicant (robot). It’s not easy to…
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Recommended Video How NOT To Make an Offer (And What to Do Instead) From the YouTube description: “When it comes to making the offer – the moment you let your prospects know about your product or service and then ask them to give you money for it – there’s a mistake almost every business owner…
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Want to hear a mind-blowing stat about social media? The average engagement rate for an Instagram account is 0.6%. That means six people out of 1,000 engage with the content in some way. And what about those “influencers” who have cracked the code, built giant followings, and mastered this medium? Their average engagement rate is…
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I read a story yesterday about Bill Clinton and how he outplayed George Bush in a 1992 debate. During the debate, a woman asked the candidates how they would handle the economic crisis and how it affected lives. Bush answered with logic and opinions. Clinton answered with emotion… …which in this case meshed perfectly with…
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Ripped from the headlines in Russia: Eighteen unlucky souls came down with food poisoning after shopping at Zhiznmart grocery store in Yekaterinburg, Russia. Zhiznmart’s owner denied responsibility and offered 1 million rubles to anyone who could prove his products poisoned them. Enter hordes of nitwits, hoping to rake in the rubles. A few fortune-seekers resorted…
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Melissa and I traveled to the mountains of northwestern Connecticut last weekend to attend a family wedding. My cousin Ali married her sweetheart Ricky. The weather was perfect. The ceremony was a tear-jerker. The food was delicious. The band rocked the house. But the one thing I’ll remember most is the personalized note that I…
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Recommended Event LinkedIn Masterclass Workshop My friend (and Story Power email subscriber Jon Keel) is a LinkedIn master who will host a free LinkedIn Masterclass Workshop on July 9-11. Three days, one hour per day (4-5 p.m.) to discover how to use LinkedIn to become the recognized authority in your marketplace, have people reach out…
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The Pope is taking on AI. You know, Pope Francis. He’s the hip head of the Catholic Church. Last year, he hit the streets in a white puffer jacket (how hip is that?!?)… …or did he? Turns out the Puffy Pope photos were AI-generated fakes. Not real. But real concerning for those, like the Pope…
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