Tom Ruwitch

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RecomMONDAYtions ~ 2024.03.25

By Tom Ruwitch

Spring Art, Saint Louis, Missouri, March 2024 #allthisusefulbeauty (Photo by Caren Libby) Recommended Events  Mastermind Book Club re: “How to Work a Room”We were supposed to do this last month, but technical difficulties messed that up. So… The Mastermind Book Club will discuss Susan RoAne’s “How to Work a Room” THIS month — and the author…

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Ewe Have to See This…

By Tom Ruwitch

I bumped into my GPT-powered robot, “B-9?” this morning in the break room at Story Power HQ. Since I hadn’t come up with an idea for today’s email, I asked “B-9?” to dig up some weird, amusing news stories to inspire me. “B-9?” zipped over to his office, dug through his digital file cabinet, and…

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1 Week Until…

By Tom Ruwitch

I got the idea for today’s email from my handy-dandy holidays calendar… …which told me today is National Countdown Day. March 21. 3-2-1… (Get it?) Convenient timing for this silly, made-up, meaningless holiday because… …I’m putting the finishing touches on Club Storyville… …which will launch in ⓵ week so… Let the countdown begin! Club Storyville will…

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story telling

A Story About the Client-attracting Power of Stories…

By Tom Ruwitch

Happy World Storytelling Day. Let’s celebrate with a quick story about the client-attracting power of stories. At Stanford University, Chip Heath asked his students to give one-minute speeches that contained three statistics and one story. Some time after the speeches, Heath quizzed students on what they heard. Only 5% of the students remembered a single…

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From Daily Grind to Fabulous Adventure…

By Tom Ruwitch

AtomicSquirell is having a midlife crisis. He has spent the majority of his professional life in advertising. But he lacks passion for his work. He appreciates “the artistic aspects” of the profession, but he hates other aspects — including “the daily grind” and “the relentless focus on sales.” I get it, AtomicSquirell. I used to…

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RecomMONDAYtions ~ 2024.03.18

By Tom Ruwitch

Hay House in the Ozarks, Crawford County, Missouri, March 2024 #allthisusefulbeauty Recommended Events 👻How to be A Ghost Buster: Capture & Convert Prospects to ClientsI’m a Lynn Whitbeck fan! She’s a sales and leadership who teaches how to end sales chaos and amplify profits using a robust strategic sales plan. On Thursday, March 28, 2024…

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Gamification Nation: The Power of Score-keeping

By Tom Ruwitch

I solved this morning’s Wordle puzzle in three guesses… …and my streak lives on. 58 days and counting  Wordle is a game where you get six tries to guess a five-letter word. With each guess, the puzzle gives you feedback. It reveals if a letter you guessed is in the right place, in the word…

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The Wrong and Right Recipes to Cook up Profits…

By Tom Ruwitch

A self-proclaimed “email marketer” posted a diatribe on Reddit recently, accusing a biscuit company of “assaulting his inbox.” He ordered some biscuits online, and then the biscuit company sent him, on average, five emails per week. “Sending five emails per week is not the way to stay top-of-mind,” he declared. He suggested sending “fortnightly” emails…

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Princess Kate Flubbed Photoshop. Off with Her Head!

By Tom Ruwitch

Princess Kate and her pals at the palace are in hot water.In case you’ve missed the relentless news coverage, here’s the story… Last week, the British Royals released this photo of the Princess and her kiddos… A bunch of news agencies ran the photo but then pulled it because they discovered digital alterations The Princess…

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Women and Vegans Welcome Here…

By Tom Ruwitch

When Charlotte was 20 and just getting started as a writer, she sent one of her creations to England’s top poet. Poet Laureate Robert Southey liked Charlotte’s work. But in a letter dated March 12, 1837, he wrote, “Literature cannot be the business of a woman’s life: & it ought not to be. The more…

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