Tom Ruwitch
Speaking of cringey ways to use AI, get this… In China, some of the broken-hearted are creating AI-powered “digital replicas” of their exes so they can continue to chat like a happy couple, long after the break-up. To make your very own AI-Ex, take some chat transcripts, old emails, social media posts, and photos. Mix…
Recommended Podcast Combining Strategy, Tech, and Team to Scale Your Coaching Business! I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest. We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.…
Paris, France. 1863. The most powerful art institution in Europe, Salon de Paris, has rejected more than two-thirds of that year’s submissions… …because they don’t fit the mold. So, on this day (May 15) that year, a bunch of rebel artists open their own exhibition and call it Salon des Refusés (The Exhibition of Rejects).…
Dan Kennedy doesn’t do email… …or free events. For 30+ years, if you wanted to reach the most influential direct response marketer alive, you sent him a fax. He’d fax you back. Or mail you a typed letter. He’s the guy who trained Russell Brunson, Frank Kern, and most every name you’d recognize in direct…
A few days ago, my friend John Bejakovic sent an email to his list that was so good I immediately replied to him and asked if I could share it with my online family. John said “yes,” and here it is… Subject Line: Prediction about the world by the end of 2027 Last night, as…
It’s National Limerick Day. 🥳 To celebrate, I’m giving away a free video e-course called “7 Secrets to Write Emails That Sell.” 7 videos, loaded with business-building tips, delivered to your inbox over 7 days. Poetic details below… If your emails fall flat as the floor, And your readers just snore and ignore, There’s a fix…
Recommended Video 30 Days Content in 30 Minutes | Social Media Strategy for Business Owners Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle. Here’s a presentation he delivered last year that shows you how to do it. Another Recommended Video Yours Truly…
Here’s the story of a Swedish researcher who punked AI… Her name is Almira Osmanovic Thunström, and she invented a completely fake eye condition called “Bixonimania.” She wrote a bunch of bogus research studies and posted them online with obvious clues that screamed, “THIS IS FAKE.” Within weeks, the most popular AI tools were telling…
Here’s a picture I made yesterday (with help from Google Gemini). Reminds me of lots of business owners I know, especially ones who have a book, podcast, or other “marketing asset” they wish to turn into clients. I’ll show and discuss that picture during this evening’s free training: “Turn Your Book Into More Clients, 3X…
Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…