Tom Ruwitch
On Monday, I’m going to unveil the marketing robot I’ve been building in my AI Laboratory. You’ve invited to join me, and, if you wish, you can have my robot work for you — for free. I’ve trained him to be a top-level copywriter and coach who uses my proven Story Power methods to help…
Last week, one of Implementum’s experienced copywriters drafted an email for a client who hired us to create content for her. The client liked the email except for one thing… “It has an em-dash,” she said. We didn’t have to ask her why that concerned her. The em-dash — seen here — is common fare…
Jon Benson told me something about AI yesterday that blew my mind. In case you don’t know, Jon is a marketing legend. He’s the guy who invented the “VSL” (the video sales letter). And he built BNSN, an AI platform trained only on VSLs and other content that generated millions in sales. I interviewed Jon…
After the BookThinkers LIVE conference in Boston last weekend, I boarded Southwest flight 754 to return to St. Louis, opened my notebook, and began to read. Soon after, my head began to spin. Pages and pages and pages of notes. Advice for authors, podcasters, and other creators — delivered by 37 speakers and 25 vendors.…
Increase Your Brain Power with Jim Kwik I spent the weekend at a conference for authors and publishers. Jim Kwik was the keynote speaker. He blew everyone away. Now I’m binging his YouTube channel. Here’s one of the videos I watched last night. If you want to learn faster, remember more, and generally have a…
Greetings from the wild blue yonder, 35,000 feet above flyover country, en route from St. Louis to Boston. I’m sitting in seat 2C pondering these riddles: Is hotdog-eating a sport? Is Joey Chestnut an athlete? In case you missed the headlines this weekend, Joey “Jaws” Chestnut won another July 4th hotdog eating contest on Coney…
A few years back, an email landed in my inbox from a “friend.” “Hope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short vacation, unfortunately we were robbed…
I got an email this morning from a guy pitching website development that opened like this: “Hi [First Name]” Not “Hi Tom.” Not “Hi.” The email actually said “Hi [First Name]” That, boys and girls, is personalization gone wrong. It’s a total turn-off. Here’s a simple fix to keep your emails from turning off prospects:…
Recommended Reading “Operator Error” by Seth Godin If people keep making the same “dumb” mistake with your product, that’s not on them. It’s on you. This post will change how you see every support ticket, complaint, and “user error” your business gets. Seth Godin breaks down three ways products set people up to fail: letting…
My daughter, Maddie, lives in Philadelphia, walking distance from Independence Hall. That’s the place where Thomas Jefferson, John Adams, Benjamin Franklin, John Hancock and other members of The Second Continental Congress gathered to debate, adopt, and eventually sign The Declaration of Independence. They gathered there 250 years ago. You can still visit the room where…