Tom Ruwitch

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Monday Mash-Up ~ Vol. 2, Ep. 6

By Tom Ruwitch / February 22, 2021 /

Recommended ReadingLet’s Work on Our Connections After posting on LinkedIn last week about all the cold-call connection requests I get, I heard from Scott Kolbe who co-owns a marketing agency with his wife, Lauren. He shared this post that Lauren published on the Kolbeco blog about people posting happy birthday wishes on the Facebook feed of a…

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How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch / February 18, 2021 /

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

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Man fleeing...

How to Make LinkedIn Cold-Callers Flee

By Tom Ruwitch / February 16, 2021 /

I get slammed by cold-call LinkedIn connection requests.  They usually start with something like this… “I visited your website and was really impressed…” or  “I read your profile, and we seem to have a lot in common…” or “It looks like you do some great work…”  My favorites are the ones that make it seem…

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Atomic Habits Book Cover

Monday Mash-Up ~ Vol. 2, Ep. 5

By Tom Ruwitch / February 15, 2021 /

Tips for Producing Better Content I thought this article from Marketing Insider Group had some great tips about how to create better content: Is It Really Possible to Create 10x Content Anymore? How?  One of the tips: Write content that creates an “emotional response.”  I agree. That’s where storytelling comes in. Stories create an emotional response…

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Would you pass on a dollar to save a nickel?

By Tom Ruwitch / February 11, 2021 /

A business coach called me because she wanted to find a better lead generation service.  She helps clients find connections on LinkedIn and turn those connections into customers.   She’d been using a third-party service that worked well…  TOO well, she said.   One of her clients had to pause the service because it generated more leads…

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How Walt Disney Built the Happiest Place on Earth

By Tom Ruwitch / February 9, 2021 /

Back in the early fifties, when he was trying to build a park like no other, Walt Disney needed to raise some dough. Disneyland was going to cost him $17 million to build. That’s equal to around $165 million today. Walt and his company had done pretty well. But not THAT well so… …he launched…

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Monday Mash-Up ~ Vol. 2, Ep. 4

By Tom Ruwitch / February 8, 2021 /

Marian Brickner’s 100-Page Book My friend Marian Brickner is a great photographer. Flora and fauna. Wild and domestic.   She will soon publish a book with one glorious photograph after another.   On her Facebook page, she’s been posting sneak peeks. New photos from the book every day.   These photos keep me coming back to Facebook even though…

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Bill Murray Hates This and So Do Your Prospects…

By Tom Ruwitch / February 4, 2021 /

Happy (Belated) Groundhog Day. Silly holiday.  GREAT movie.  I love the scenes with Ned Ryerson.  He’s the insurance salesman who went to high school with Phil (Bill Murray’s character).  Groundhog Day after Groundhog Day (see the movie if you don’t know what I mean), Ned accosts Phil on the street and pitches insurance.  “Have you…

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How Eddie Murphy’s Fear Can Make You Better

By Tom Ruwitch / February 2, 2021 /

I used to think Eddie Murphy was fearless.  I mean think of him at his peak… He was a badass. A comedy legend. Full of bluster. The coolest cat in town.  This guy:  Fearful? No way!  Then, I saw him on a 2019 episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee and… Eddie said…

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Monday Mash-Up, Vol. 2, Ep. 3

By Tom Ruwitch / February 1, 2021 /

Happy Monday. Here’s to a great week ahead. Let’s get started… Dr. Pelè and Seth Godin re: Creativity and More I recently discovered the The Profitable Happiness™ Podcast, hosted by Dr. Pelè. It’s now one of my favorites. Last month, he hosted Seth Godin. What a conversation. I’ve watched it twice and taken piles of…

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