Tom Ruwitch
Did you watch Apple’s big launch event last month? (Yeah, me neither!) Once upon a time, Apple launches were a big deal. Almost must-see TV. Why? Because Steve Jobs turned the tech launch from the same old boring, “blah-blah-blah” snooze-fest into entertainment extravaganzas, loaded with laughs. When he introduced the iPhone in 2007, Jobs delivered…
Our burglar alarm broke on May 16, 2025 when an EF3 tornado slammed into our house. Melissa and I moved back in last month, but the alarm system was still disabled… …until Friday when it was finally back on line. Melissa is sleeping better now. Which reminds me of a story I tell in my…
I’m still Sleepless in St. Louis. In case you missed last week’s email, the federal government now requires trains to blare the horns at every crossing in my fair city… …because the city failed to bring the crossings up to safety standards. The feds sent trainloads of emails to city officials, directing them to act,…
Podcast (The Story Power Marketing Show) How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.) Antoine Wooten Jr. is a coach and educator. In his coaching and in his book, It’s More Than Winning for You, he helps people see who they are beyond what they produce and how they…
Short and to the point today. Recently, a consultant hired my team and me to help him build and implement his marketing system. I first met him in 2009. He attended a seminar I hosted and joined my email list. Then… nothing. For 17 years, I never heard from him. Not a peep. But he…
Five down. Five to go. Yesterday I offered a free content review to the first 10 people who asked for one. Five of you replied. So I still have five spots open. Here’s how it works: 1. You reply and type “I want the review.” 2. After I confirm you’re in, you tell me what…
Sleepless in St. Louis. That’s me. The nights have turned cool here, so the bedroom windows are open. And hour after hour, night after night, train horns blare from every corner of the city. When you hear a train horn, way off in the distance, it sounds almost romantic. But when those horns blare from…
Today is National Silent Movie Day. Which got me thinking about my favorite dialog-free ad. It’s Apple’s “Bounce,” a 2019 ad for AirPods. Watch it here: A young man drags himself out of bed. He dreads the day ahead. He forces a smile onto his frowning face and trudges out the door, shoulders slumped. Then…
Podcast (The Story Power Marketing Show) How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra) Jamie Dykstra is a nonfiction ghostwriter and book coach. She works with executives and entrepreneurs who have “so many thoughts” and helps them shape those thoughts into one clear message and a book they can…
Yesterday, as the Mastermind Book Club discussed with Aleric Heck his book “Video Authority,” Theresa asked about AI clones. Should we use them in our videos or not? For those who haven’t noticed, you can now use AI to create videos in which you clone yourself. No camera required. Just feed the script to the…