Tom Ruwitch

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How Intention and Action Lead to Beautiful Creations

By Tom Ruwitch

My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, “I stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.” I loved the post, and I shared it.…

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Monday Mash-Up ~ Vol. 2, Ep. 32

By Tom Ruwitch

Sign up for Daniel Throssell’s Emails + Why you think you’re right — even if you’re wrong + (ware)HOUSE Concerts Song of the Day + The Difference Between Simple and Easy + Antoine de St. Exupery, author of The Little Prince, said…

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Loads of Leads Won’t Always Help. Here’s Why…

By Tom Ruwitch

I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…

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Monday Mash-Up ~ Vol. 2, Ep. 31

By Tom Ruwitch

How Tim Ferriss Faces His Fear to Thrive in High-Stress Environments + Lessons from a Guy Who Had a Drunk Bartender Point a Gun at Him… + Kobe Bryant: Storytelling and the Awareness of Fear + The Marketoonist on Brand Loyalty + Seneca on the Stories we Tell Ourselves

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What Would You Do If The Stories And Music Stopped

By Tom Ruwitch

My friend Les Landes shared with me a story about stories. I’d like to share it with you. It comes from the author Neil Gaiman who said: “My cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…

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Tired of Chasing Leads? [Live Demo]

By Tom Ruwitch

I rarely send promotions on behalf of other marketers (I see too many others pitching stuff that they don’t even seem to vet). But I’m making an exception for my friend Michael DeLon, who’s the real deal. He’s offering a great training that I recommend. I recommend it only because I know it will help……

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How are B2B vs. B2C Marketing Different? You May Be Surprised…

By Tom Ruwitch

I crossed paths the other day with a struggling marketer who said, “I’m having trouble distinguishing B2B copy from B2C copy and I feel so dumb.” No need to feel dumb, I thought. That’s a common question. How does marketing and copy change when selling to businesses (B2B) versus consumers (B2C)? Another marketer chimed in…

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Monday Mash-Up ~ Vol. 2, Ep. 30

By Tom Ruwitch

Marketing Lessons from the Gettysburg Address + “If You Want to Win the Game, You Have to Stay in the Game” + Powerful Business Lessons from a Master Fly Fisherman + Rest in Peace, Nanci + Keep Track of the Inspiration

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How an Impulse Buy Led to a Legendary Business

By Tom Ruwitch

While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…

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New Podcast: The Story Power Marketing Show

By Tom Ruwitch

Hi Ryan, My new podcast is live. It’s called The Story Power Marketing Show. Please check it out. You can listen on Apple, Google, Spotify and anywhere else you get podcasts. (See below for subscription links for all the major providers). You also can visit StoryPowerMarketing.show to view episode videos, get downloadable audio, and review show notes.…

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