Tom Ruwitch

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Monday Mash-Up ~ 2022.04.25

By Tom Ruwitch

A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts

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Why The Wrong Way is Often The Right Way to Persuade and Teach

By Tom Ruwitch

Once in a while, I share with you stories about the wrong way to market your business. Like this story about a marketer who pretended she’d sent me a personal note when it was, actually, a message sent to everyone on her list.  Or this story about a marketer who sent me a sales pitch disguised as a…

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The Most Important Holiday You’ve Never Heard Of

By Tom Ruwitch

Happy Get to Know Your Customers Day. Let the confetti fly! Do you have any big celebrations planned?  A confession: I didn’t know there was such a holiday until a few days back when I consulted my calendar of strange holidays.  Strange holidays make great hooks for emails so I check the calendar often.  Some are…

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The Wreck Wasn’t My Fault, But This Was…

By Tom Ruwitch

Yesterday, I shared the story of how a hit-and-run driver wrecked my car. I was stopped at an intersection. The truck driver cut a left turn too tightly and slammed their trailer into my car.  I didn’t get the driver’s license plate. No company logos or other identifying info on the truck or trailer. No recording…

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Why I Won’t Treat You How This Truck Driver Treated Me…

By Tom Ruwitch

A few hours before leaving on my family vacation last week, I was running errands around town when this happened… I was in my car, idling in the intersection turn lane, waiting for the left-turn arrow, turning the radio to another station. Not a care in the world… …and then the airbag exploded in my…

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Monday Mash-Up ~ 2022.04.18

By Tom Ruwitch

Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized

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Why Home is Better Than Oz to Build Your Business

By Tom Ruwitch

Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all.  But this time I wasn’t scared. I was inspired.  Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. “If I ever go…

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Opening Day Marketing Wisdom From Yogi

By Tom Ruwitch

Major League Baseball opening day… …makes me think of Yogi Berra… …and something he once said: “If people don’t want to come to the ballpark, how are you gonna stop them?” Yogi was a Hall-of-Fame catcher for the New York Yankees – not a marketing genius. But those words are loaded with profound marketing wisdom. …

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The One Word That Can Make You More Persuasive

By Tom Ruwitch

Here’s a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be.  Researchers, posing as customers, visited the store multiple times and asked if they could skip…

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Monday Mash-Up ~ 2022.04.04

By Tom Ruwitch

Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination

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