Tom Ruwitch

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Why Uncommon Wins…

By Tom Ruwitch

I read a story yesterday about a nun in Los Angeles who made art from common things. A Wonder bread logo expanded into a screen print about taking communion.  The “G” from General Mills slogan “The Big G Stands for Goodness” transformed into a reference to God.  The Safeway logo cut in two to create…

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My Mom Thinks I’m on Drugs. Here’s The Story…

By Tom Ruwitch

Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days)  As she often does, my mom read my email, and replied.  Her feedback is usually always…

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Should I #BringBackBjorn? Please Cast Your Vote…

By Tom Ruwitch

Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…

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Why I Exercise My Noticing Muscles

By Tom Ruwitch

Great creators notice. Habitually. They open their eyes and ears. They smell and touch. They pay attention.  They record what they notice in their memory banks and journals. In sketchbooks and note-taking apps. In spreadsheets and on napkins.  And they draw from what they’ve gathered to create something meaningful. A song. A painting. A story.…

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Monday Mash-Up ~ 2023.01.02

By Tom Ruwitch

All This Useful Beauty + How to Overcome the Fear of Marketing Yourself + Build a Daily Stoicism Habit + How to Get Beyond “Conversational Shortcuts” + …From a Modern-Day Stoic

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Last Chance For a Story-powered New Year…

By Tom Ruwitch

I live in a big(ish) city — St. Louis, Missouri, USA. And every New Year’s Eve, at the stroke of midnight, it’s time to celebrate RUN FOR COVER… …unless you want to ring in the new year with a gunshot wound. Some say “Happy New Year” with a Champagne toast. Others celebrate by shooting automatic weapons into…

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My No-puffy-promise Pledge To You…

By Tom Ruwitch

I spent a few minutes this morning browsing the breathless promises in my inbox. Lemme know if I should forward the emails that claim you can: ✓ 10X your income in 2023 ✓  Earn 100K in just 90 days and then 100K each month ✓  Earn 100K additional income — just from speaking gigs (Sigh!)…

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Why I Filled the Profit Pack with Ideas from “Useless” Dead People

By Tom Ruwitch

My brand new Story Power Profit Pack went on sale this morning, and I realize I made a horrible mistake… …by not warning you… … that I filled the Profit Pack with ideas I picked up and adopted from old people, most who are… DEAD!  People like Eugene Schwartz, John Caples, Gary Halbert, Max Saxheim, David Ogilvy, Leo Burnett,…

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The Story Power Profit Pack is Here

By Tom Ruwitch

I have to make this quick. My AI copywriting robot wrote a stupid knock-knock joke for my email yesterday, and it was terrible. So I locked him in the broom closet. But he escaped. He’s on the loose, and I have to find him… …before he… (I don’t want to think about it) But before I…

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The Story Behind The Best Sales Page Ever(?)

By Tom Ruwitch

Last night, I wrote the sales page where you can get my new  Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored… …beginning on Thursday (tomorrow). And I gotta say… …that sales page is finger-lickin’ good. In fact, it may be… The best sales pagewritten…

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