Tom Ruwitch
I’m hosting a special roundtable for business leaders on Friday (12:30 p.m. ET) called “The Problem with AI and How to Fix It.” If you want in, click here (instant registration, no form to fill out). If you want to learn more about why I’m doing this (and whether it’s for you), read on for a cautionary…
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A business owner asked me recently, why I create so much content. I sent him this passage from Chapter 1 of my book Story Power Marketing: I have an old pair of brown shoes I nearly tossed in the trash. I didn’t dump them, though. I kept them. They still sit today on a dusty shelf…
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Recommended Viewing If You Hate Marketing, Watch This I love this short video. Jeff Walker reframes marketing as a sacred act of service, not sleazy salesmanship. He shares how even wildly successful authors often feel uncomfortable with marketing, but the key is to see it as telling the story of your client’s future transformation. \If…
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If you ever have trouble writing or coming up with ideas for emails. social posts or other content… …this story (and the invitation that follows) is for you. Yesterday, after sending my invitation for a sneek peek at my Make-Life-Easier, AI-powered marketing tools, I heard from a subscriber named Ellen who told me AI robots…
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For the last several months, I’ve been working with the great RJ Redden on a suite of AI Tools… …that will help you create BETTER business-building emails, social posts, video scripts, and other content FASTER… …show up as the stand-out, must-hire human in your niche with a powerful and authentic voice (You’ll no longer be…
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I met the other day with a business owner — let’s call him “Jim” — who’s hooked on ChatGPT. Every time he sits down to write an email, social post, or other content, he pushes the GPT-Easy-Button, and… …VOILA! He almost-instantly has a steaming pile of fresh content ready to share with the world. (Important…
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Princess Buttercup is 59 today… More specifically, Robin Wright, the actress who played the Princess, is celebrating her 59th birthday today. I love the movie The Princess Bride — and I love its lead female. Here’s why… Buttercup is no action hero. She doesn’t swing a sword or storm the castle. She grieves. She struggles. She suffers.…
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Recommended Reading We Are All Goofballs by Seth Godin Reading time <20 seconds: A short, powerful post by Seth Godin which you must read if you’ve ever been hard on yourself (or others) for making a mistake. ********** Recommended Event Mastermind Book Club – April 26 Speaking of “The Boron Letters” and Gary Halbert’s son,…
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Want to know why I share so many stories… …and why you should, too? Here’s the answer, pulled from Pointer #1 in the Story Power Profit Pack: Stories Can Power-Up Everything I write long stories in my (almost)-daily emails and short stories in social posts. I weave stories into webinars, sales calls, and coaching sessions. I…
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Here’s a headline that caught my eye this morning: “Fear is an Outdated Marketing Tactic and What to Do Instead.” The marketing “expert” who wrote it dropped these chestnuts in her article: ‣ “Using the problems that a customer faces and promoting your product or service as the answer to those problems is manipulation…” ‣ “Strategies…
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