Tom Ruwitch

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[Invitation] My First Event Under My New Roof

By Tom Ruwitch

Two weeks ago I slept in my own bed, in my own house, for the first time since May 15, 2025. 475 days. An EF-3 tornado sent the old roof to Oz, shattered half the windows, detstroyed our screen porch I used as an outdoor office, and every leveled tree in the backyard. I’m home…

I Thought Asking For Help Made Me Weak

By Tom Ruwitch

In yesterday’s email, I asked you to embrace vulnerability. That used to be hard for me. For a long stretch of my business life, I was that guy who believed asking for “help” was a sign of weakness. Work on my mindset? No way. Not necessary, I thought. I blame Stuart Smalley. If you were…

Your “Kryptonite” is The Best Part

By Tom Ruwitch

Do you have some knowledge you learned the hard way? Sure you do. We all do. Here’s the trickier question: When you deliver that knowledge to clients, do you share your “learned-the-hard-way story?” A while back, I reviewed a client video in which she shared a bit of knowledge and added, “I learned that the…

Come on, Let’s Celebrate (a $400 Gift)

By Tom Ruwitch

I’ve got that Madonna song stuck in my head… HolidayCelebrateHolidayCelebrate Here’s what I’m gonna celebrate today: It’s National Online Learning Day! Now, before you shrug and bah-humbug away ask yourself: Can you name one thing (or maybe 10) that you’ve learned online — through a course, webinar, or even just a 60-second video — that…

RecomMONDAYtions ~ 2026.09.14

By Tom Ruwitch

Worth Watching The 3-Step Stoic Exercise To Beat Your Fears You know that big move you keep not making? The offer you haven’t launched, the price you haven’t raised, the hire you keep postponing? Most of what stops us isn’t the risk. It’s the fog around the risk. Tim Ferriss has a nine-minute fix he…

The Line You Can’t Cross In Your Marketing

By Tom Ruwitch

Before he landed in prison, a self-proclaimed nobleman in northern Italy built an amphitheater on a hillside outside Vicenza. Stone seating and steps, cement columns, plaster statues. Then he told everyone the ancient Greeks built it. He said he found it after a landslide. He claimed it dated to 393 AD. He spun a tale…

Why Step 5 Failed

By Tom Ruwitch

My wife’s great-great-grandfather was a college kid when he decided to overthrow the German government. In 1833, Adolph Wislizenus and a band of student revolutionaries stormed a castle in Frankfurt. The plan seemed solid. Sneak up on a few arsenals. Capture the soldiers. Take the guns. Hand them to the people. Watch the government fall.…

The Surprising Reason a Network Was Born

By Tom Ruwitch

Fun fact about NBC: The National Broadcasting Company was created not because its founders thought “content” would make them rich. It was created to sell radios. One hundred years ago today — September 9, 1926 — RCA filed the paperwork to establish NBC. RCA was a radio manufacturer (The Radio Corporation of America). And it…

Silence Doesn’t Sell

By Tom Ruwitch

Laura Belgray told a story in one of her recent emails about a businessman who griped, “Nobody buys our stuff.” In her email, she describes how she asked if he’s tried email marketing. Then she drops this truth bomb: “(That’s what email is for: telling people what the f you’re selling.)” Chew on that for…

RecomMONDAYtions ~ 2026.09.07

By Tom Ruwitch

Worth Watching Every AI Model Explained in 20 Minutes New AI models drop what feels like every week, and it’s hard to keep track of which one does what. Tina Huang cuts through it. In about 20 minutes she runs through every major model in plain English and tells you what each one is actually…