Tom Ruwitch
Stephanie Wandke sat down for one session at June’s No BS AI Summit. She walked out with an AI skill and used it to build a story repository. It took her about 40 minutes. Later, she pulled a story from the repository to beef up a proposal she’d drafted. The client approved the proposal for…
My one-word review for yesterday’s Mastermind Book Club meeting: WOW! Our session yesterday with Susan Trivers was one of the best hours we’ve had in that room. Ever. Susan wrote Stop Leaving Money on the Table, and yesterday she showed us how to build incomparable offers that no competitor can undercut and no prospect can…
Busy day around here. I’m hosting two live events today, and you’re invited to both. 2:30 p.m. ET (11:30 a.m. PT) — The Mastermind Book Club Susan Trivers joins Ted Prodromou and me to discuss her book, STOP Leaving Money on the Table. She’ll show you how to ditch hourly billing, price on outcomes, and…
Your payment terms might be quietly telling clients you won’t finish the job. A CPA told Susan Trivers his firm required 50% due on completion. Standard stuff. Everybody does it. Susan asked him what that policy actually signals to a client. He thought about it for a moment and then realized the cold, hard truth:…
I spoke yesterday to a frustrated author – let’s call him August – who has written two books, paid marketing firms more than $12,000 to help him sell them, and hasn’t come close to recouping his investment. “What was your goal for that marketing program?” I asked. “I don’t want to have boxes of books…
Recommended Read Do Less – Finish More Quick question: is your to-do list actually a plan, or just a pile? Dan Rockwell says most of them are piles. Everything you might do, dumped in one place, sorted by nothing. No wonder the day gets away from you. His fix is almost aggressively simple. Cap the…
My favorite story in Susan Trivers’ STOP Leaving Money on the Table unfolds in the opening pages. A VP at an aerospace firm looks at Susan and asks the question she has never liked answering: “What do you charge?” For years, Susan has answered that the way she always has… with an hourly rate. Not…
I’ll keep this one short because the clock is ticking… Jason Osborn’s live LinkedIn training starts TODAY. 2 p.m. ET, 1 p.m. CT (7 p.m. UK). If you haven’t saved your seat yet, do it now: Register here In this session, Jason will reveal how to turn LinkedIn from a fruitless time-suck into your best…
Maybe you know the feeling. You open LinkedIn. You post something you spent 15 minutes on. You wait. A few likes trickle in. That guy who comments on everything gives a thumbs up and writes, “great post.” Then… nothing. So you post again tomorrow and the day after. Because somebody told you that if you…
In December 2022, “John F” registered for an event I was hosting, accepted my LinkedIn connection request, and then started to pitch me. The first LinkedIn direct message landed two days after we connected: “I hope you are doing well. We specialise in generating Qualified Mortgage Refinance Leads, Investment Leads and First Home buyer leads…