Tom Ruwitch
Looking for that perfect holiday gift for that special someone? How about “Polish Potatoes” perfume (for women OR men)? This is not a joke — although it is kind of funny. Polish perfumer Michał Gilbert Lach invented the scent which he describes as “a journey into the depths of childhood experiences.” As a kid, Michal…
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I once met with a businessman who wanted my help to grow his financial planning business. I passed… …not just because his services seemed shady… …but also (and primarily) because he kept referring to his prospects and customers as “suckers.” P.T. Barnum often gets the credit (or the rap?) for saying, “There’s a sucker born…
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Ripped from the headlines: Pepperidge Farm has temporarily changed the name of its bite-sized cheddar cheese crackers from “Goldfish” to “Chilean Sea Bass.” WTF!?? This has to be a joke, right? Ummmm…. ….no… …It’s true. They even have a website — scheduled to run through October 30 — where you can buy them. Go to ChileanSeaBassCrackers.com.…
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Recommended Reading 💡Grand Canyon Focus: The Practice of Full Devotion to a Single Task Thanks to Matthew Homan who recommended this brilliant post in his (also brilliant) newsletter. The post’s author, Leo Babauta, writes: “Imagine you’re standing at the edge of a cliff, where you really need to concentrate in order not to fall into the abyss. Imagine…
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I have the bug that’s going around. Fever, chills, sore throat, cough. No fun. It came on Wednesday night as I was meeting with my operations director, Brady. I kept having to clear my throat. I seemed to be losing my voice. And then I woke up yesterday without a voice. Bad day for that.…
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In case you hadn’t heard the news… Today’s the day. I’m hosting a complimentary training called: The Tech-to-Profit Formula:The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech Click the button below for details and to save your sear. Why this training? I know too…
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Here’s a question I spotted in one of those online marketing forums this morning: What is the most painful part of content marketing? This one struck a nerve. Lots of responses, many with a common theme. “LargeLine” said: “Always coming up with fresh and engaging ideas consistently. It can be tough to keep your audience interested.”…
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Yesterday, Melissa and I visited a camp, set deep in the woods of the Missouri Ozarks, operated by the secondary school we attended back in the dark ages. (Yeah, Melissa and I met in high school. Stay tuned for the Hallmark movie ). The camp, called “Drey Land,” hasn’t changed much since the 1970s when Melissa…
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Recommended Reading 💡Ryan Reynolds Shares the Keys to Killer Marketing You might know him as the actor who stares in Deadpool. But I’m a Ryan Reynolds fan because he’s a successful business owner and brilliant marketer. In this article from Inc., Reynolds shares his take on the advertising industry and keys to great marketing. Recommended Viewing 💡Mint…
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Yesterday… …my publisher sent the final proof of my upcoming book… …and I approved it. Next step: Finalize some of the resources and special gifts I offer to readers, submit some information to Amazon, and publish this puppy. Exact date TBD. Stay tuned. By the way, the book is called: Story Power MarketingProven Methods to…
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