Tom Ruwitch
Legend has it Ernest Hemingway was having lunch in the 1920s with a few of his literary pals when he boasted he could write a complete, emotionally powerful story with just six words. His lunch mates bet he couldn’t, and they each put $10 on the table to back the wager. Hemingway grabbed a cocktail…
On Tuesday, I hosted a small-group roundtable where I introduced my AI Noggin and demonstrated its awesomeness. I’ll send you the replay if you reply to this email with “awesomeness.” Then you’ll see how easy it can be to consistently create content that gets you hired. Most AI churns out content that’s polished, authoritative-sounding, and…
Today is National Work Like a Dog Day. I don’t get it. First of all, most of the dogs I know don’t work. They lie around and relax, like my crazy-doodle, Moose, who’s lying at my feet as I write this. I suppose this holiday means something if you’re a shepherd, DEA agent, or Iditarod…
I love that show “The Office” (the U.S. version starring Steve Carell). Steve Carell’s character, Michael Scott, is the village idiot. He dispenses business wisdom, life advice, and workplace direction with enthusiasm and confidence. And most of the time, he’s spectacularly wrong. The thing that makes Michael Scott so funny is that gap between how…
Recommended Workshop Meet my “AI Noggin” and Get One for Yourself Tuesday at 6 p.m. ET (3 p.m. PT), I’m going to unveil AI Noggin, the marketing robot that can extract your best bits of content, organize them, and store them. And then you can use AI to extract and deliver great “new” content 100x…
An Ohio boy who was conceived 30 years ago celebrated his 1st birthday this week. (You read that right.) Thaddeus Daniel Pierce was born on July 26, 2025 from an embryo frozen in 1994. That’s 30+ years in cryogenic storage. His biological sister from the same batch is now a 30-year-old mom. And his adoptive…
Here’s a stupid marketing trick you’ll want to avoid… Send a bulk email with the subject line: “I saw you in the Epstein Files.” Then open the email with: “Hey {First Name}, only kidding. Just figured I’d get your attention, and if you’re reading this, I guess it worked.” Then pitch your product or service.…
Remember “Field of Dreams?” That’s the one where Kevin Costner plays an Iowa farmer who plows under his corn because a ghostly voice keeps whispering: “If you build it, they will come.” Great movie line. Lousy business advice — especially for authors who want to turn their book into clients. If you build it… …if…
Last year, I met a business coach who wrote an excellent bookā¦ ā¦but was struggling to profit from it. He sells the book ($20, plus shipping) on the front page of his website. “How many books have you sold from your site?” I asked. “Not too many,” he said. “Most of my sales come from…
Why Forcing Yourself To Work… Never Works Daniel Pink’s book Drive is one of my favorite books on productivity and motivation. It spent 159 weeks on the New York Times bestseller list, sold millions of copies, and got named one of the best leadership books of all time. And yet most of us still ignore…