Tom Ruwitch
“Testimonials Stink.” Ian Garlic said that… …in his book “Video Testimonials That Land The Big Fish.” They’re hurting your business, he says. And he’s right. There’s an important difference between typical, boring, “look-at-me” testimonials and client-attracting, captivating “Video Case Stories.” In typical testimonials, clients proclaim how great YOU are. If you plop such testimonials on…
In the summer of 2024, several months before I published my book Story Power Marketing, I added more than 300 people to my email list by offering a sneak peek of the book before it hit Amazon. Three of those “early birds” have become clients. The revenue I’ve earned — just from those three clients…
Here’s the number one mistake business leaders make after they write a book: They assume, “If I build it, they will come.” (“They,” as in clients.) Your business is not a Field of Dreams where books magically generate clients. Too many authors wait and wait and wait and wait for clients who never come Sure,…
Recommended Video The 5 Most Important Ogilvy Ads for Meta Advertisers The great ad-man David Ogilvy was born on June 23, 1911 — 115 years ago tomorrow. He died in 1999, before social media. But his principles and methods shape how we advertise today — on all platforms, online and offline. This video from Dara…
A stinky story ripped from the headlines: Pop Goddess Olivia Rodrigo says some of her most devoted fans wear diapers to her general admission shows (festivals and such)… …so they can secure and hold front-row seats without pesky bathroom breaks. How does she know? “That’s been an experience as a performer that I have smelled,”…
Yesterday was National Go Fishing Day… …which got me thinking about… well… fishing… …which got me thinking about all the life lessons one gets from fishing (if you’re a fisherman, you know)… …which reminded me of the life and business lesson I got when my son caught 37 trout one day on a Colorado stream…
Fun fact about Lady Liberty… After she sailed across the ocean from France to America, she lived for several months in a dark warehouse, collecting dust because she didn’t have a foundation to stand on. This was the day (June 17) in 1885 when the Statue of Liberty arrived in New York Harbor — all…
My friend and client Bill landed a big client for his legal practice last week. The client came from a referral. Bill said the referral came “out of the blue.” Turns out the guy who made the referral met Bill seven years ago and has been on Bill’s email list ever since. Bill sends weekly…
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
David Hockney, my favorite modern artist, died yesterday at his home in France. He was 88. I love his paintings, especially the ones from his days in California — bright, sun-splashed, colorful (VERY colorful) canvases, like this one: Mulholland Drive by David Hockney But my favorite Hockney story isn’t about a painting he made. It’s…