Tom Ruwitch

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Easy-peasy… and Bad (a Cautionary Tale)

By Tom Ruwitch

At next week’s masterclass (How to Put Personality in Your Content…), I’ll share ways I use AI to help me produce more content with less time and and effort. (More on that below) We’re going to have a big crowd for the masterclass… How to Put Personality In Your Content So You Stand Out, Attract Raving…

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You’re Invited… to Stand Out and Be Hired

By Tom Ruwitch

In case you missed it yesterday… You’re invited to a masterclass next week called: How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients. Wednesday, March 6 at 2 p.m. ET, 1 p.m. CT… Click the button below to claim your seat… I’m doing this because… Struggling content…

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Why Personality Punch is More Valuable than Texas Tea

By Tom Ruwitch

Come and listen to my story ’bout a man named Fred… …(named changed to protect the guilty)… …a poor marketer, barely kept his family fed. You see, Fred was one of those marketers who spouted unproven “rules” — as if they were commandments from the mountaintop. “Rules” full of more bullsh*t than the compost pile…

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RecomMONDAYtions ~ 2024.02.26

By Tom Ruwitch

Tree Trunk Near My House, January 2023 #allthisusefulbeauty You’re Invited Ā How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better ClientsA free masterclass on Wednesday, March 6, 2 p.m. ET, 1 p.m. CT because… …People don’t hire you based on what you know. They hire you based on…

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You Don’t Have to be a Genius to Generate “Genius” Content

By Tom Ruwitch

Earlier this week, a happy reader replied to one of my emails and called it “genius.” I have a love/hate relationship with notes like that. On one hand, I’m delighted she’s delighted. When I send an email, I aim to captivate and delight readers. On the other hand, I don’t like readers to think I’M…

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OpenAI Blames “Inference Kernels.” I Blame Booze & Dope.

By Tom Ruwitch

“You’re in big trouble, mister!” I said. My GPT-powered robot, “B-9?” sat before me quietly, hands on his knees, chin on his chest as a delivered the verdict and punishment… “GUILTY & GROUNDED… “No going out this weekend. No Angry Birds on your phone. No binge watching “Real Housewives of Atlanta.” No sudokus or mini…

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Valuable Lessons From a Terrible Email

By Tom Ruwitch

It’s time for another episode of “Email Rescue — Cautionary Tales from Tom’s Spam Folder” I salvage junk from the folder and share the don’ts-and-don’ts it contains… …so YOU can learn from the spammer’s mistakes… …and create more captivating, less irritating content. The email I’m salvaging landed yesterday at 10:58 a.m. with the subject line…

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An Ode to Noticing

By Tom Ruwitch

It snowed here in St. Louis on Friday. By Saturday morning, the melt was on. Melissa opened the front door to go for a walk. She began to step on the door mat, but stopped… …because she saw this… “Snowy Symmetry” she called it when she texted the photo to me. That diagonal line near…

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RecomMONDAYtions ~ 2024.02.19

By Tom Ruwitch

“Snowy Symmetry” by Melissa Ruwitch, Feb. 2024 #allthisusefulbeauty Recommended Reading & Event Ā Mastermind Book Club re: How to Work a RoomJoin Ted Prodromou and me this Thursday, Feb 22, 2:30 p.m. ET (1:30 p.m. CT) as we discuss “How to Work a Room” with the Mastermind Book Club. The author, Susan Roane, will join us.…

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Want Secret Recipes for Yum-dilly-icious, Client-attracting Content?

By Tom Ruwitch

It’s not easy to sell a $13+ cookie. I’m not talking about one of those giant, 16″-inch cookie cakes they sell at the mallĀ . I’m talking about a single-serve cookie… …that fits (barely) in a single human hand… …and sells for $13.33… …if you buy a box of 12 ($160, plus $15 for standard shipping).…

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