Tom Ruwitch
Yesterday was National Go Fishing Day… …which got me thinking about… well… fishing… …which got me thinking about all the life lessons one gets from fishing (if you’re a fisherman, you know)… …which reminded me of the life and business lesson I got when my son caught 37 trout one day on a Colorado stream…
Fun fact about Lady Liberty… After she sailed across the ocean from France to America, she lived for several months in a dark warehouse, collecting dust because she didn’t have a foundation to stand on. This was the day (June 17) in 1885 when the Statue of Liberty arrived in New York Harbor — all…
My friend and client Bill landed a big client for his legal practice last week. The client came from a referral. Bill said the referral came “out of the blue.” Turns out the guy who made the referral met Bill seven years ago and has been on Bill’s email list ever since. Bill sends weekly…
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
David Hockney, my favorite modern artist, died yesterday at his home in France. He was 88. I love his paintings, especially the ones from his days in California — bright, sun-splashed, colorful (VERY colorful) canvases, like this one: Mulholland Drive by David Hockney But my favorite Hockney story isn’t about a painting he made. It’s…
Yesterday, I vented about some dirty-trick marketers who signed me up for their webinars (without my consent) and added the events to my online calendar with “thanks for registering” notes attached. (Artist’s rendering of me: 😤) One of the things that got me really steamed about that: They gave one of my favorite marketing tactics…
I’m steamed. Now I’m gonna vent… …all about the latest stupid marketing trick. It works like this: Step 1: Set up an online event (webinar, workshop, whatever) on Zoom. Step 2: Set Zoom to automatically send registrants a “thanks for registering” email and an invitation that lands in their calendar software as a scheduled booking.…
Here’s how a struggling business owner reacted when I suggested he send more emails to his list so he can get more clients. “I’d like to get more clients. But the idea of writing more emails seems worse than fingernails on a chalkboard!” (Ouch!) I asked, “What if we wrote the emails for you?” His…
Recommended Video A Plan is Not a Strategy Most people think confidence comes first and action follows. Kat Cole says it’s the other way around. In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the…
Quick story. Kim Krause Schwalm once added more than a million dollars in revenue to a sales page without changing a single word on the page. How? She wrote one email. Not a fancy one. A single page. But it was built on an angle she’d dug up doing the kind of deep research most…