Tom Ruwitch

Categories

Monday Mash-Up ~ 2022.09.19

By Tom Ruwitch

Recommended ViewingHow to Stop Languishing and Start Finding Flow This is a great TED talk! From the YouTube description: Have you found yourself staying up late, joylessly bingeing TV shows and doomscrolling through the news, or simply navigating your day uninspired and aimless? Chances are you’re languishing, says organizational psychologist Adam Grant — a psychic malaise…

Read More

Not so Fast, Romeo… How to Court Prospects the Right Way

By Tom Ruwitch

Last week, I re-watched Romeo + Juliet — the 1996 version starring Leonardo DiCaprio and Claire Danes. I love the scene where the star-crossed lovers meet.  Love at first sight around a tropical fish tank. Here’s the video clip… Audiences enjoy love at first sight stories. (This clip — which is one of many on YouTube showing this scene…

Read More

Holiday Gifts For You

By Tom Ruwitch

Happy National Online Learning Day To celebrate the big day, I’m sharing three free resources… E-Book: 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy The most successful marketing and advertising campaigns tell powerful stories.Why? Because powerful stories captivate prospects and inspire them to buy. If there was a Storytelling Hall…

Read More

Productivity Secret From Martin Luther, Perry Marshall, and Me…

By Tom Ruwitch

Martin Luther was a busy guy. He wrote “95 Theses…” that challenged the Catholic Church and kicked off the Protestant Reformation. He defended himself before Church bigwigs who condemned him as a heretic and burned his writings.  He went into hiding and spent 10 months translating the New Testament from Latin to German.  And he…

Read More

Paul McCartney Ain’t All That. Let Me Explain…

By Tom Ruwitch

Fifty-seven years ago today (September 13, 1965), The Beatles released “Yesterday.” Paul McCartney wrote it, and he says the song came to him in a dream. Here’s the story from McCartney’s biography Many Years from Now by Barry Miles:  “I woke up with a lovely tune in my head. I thought, ‘That’s great, I wonder…

Read More

Monday Mash-Up ~ 2022.09.12

By Tom Ruwitch

Recommended ViewingPreferences and Beliefs Are Often Assembled Two questions that get at the same idea — but are actually very different: What age do you expect to live to?  What age do you expect to die by?  Researchers gathered a random group of subjects and asked half of them the “live to…” question and half…

Read More

Screening Prospects? Why Harsh is Good…

By Tom Ruwitch

Last month, I met with a VIP member of my Content Transformation Academy to help her tune-up her sales funnel. Sarah worried she might be turning away good prospects.  She’s a business coach who offers a free discovery session to prospects.  They have to complete a form to schedule that session. And that form asks…

Read More

Lingo-lovers Lose. A Cautionary Tale…

By Tom Ruwitch

A quiet morning in St. Louis, MO, USA. Your friendly neighborhood storytelling expert sits at his desk, peacefully interacting with some new connections on LinkedIn when… …the alarm sounds… …The Lingo Alarm. Here’s the LinkedIn post that triggers it… (Our company) delivers expertise, market experience and a proven track record in bio-based composite manufacturing (masterbatch,…

Read More

Biz Tips Inspired by Batman, French Verbs, and The Quest for World Peace

By Tom Ruwitch

In case you missed the news yesterday: I’m hosting a complimentary content planning workshop… How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block Tomorrow at 1 p.m. EDT, 12 p.m. CDT. If you want to attend, reply to this email with “give me the workshop details.” I’ll send you…

Read More

If You Ever Feel Stuck Coming Up With Content Ideas, This is For You…

By Tom Ruwitch

Hi — I was planning last month to host a complimentary content planning workshop… …How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block… …but I postponed when a flash flood destroyed my dining room. I’ve rescheduled it for this Thursday at 1 p.m. EDT, 12 p.m. CDT. If you…

Read More