Happy Monday. Here’s to a great week ahead. Let’s get started… Dr. Pelè and Seth Godin re: Creativity and More I recently discovered the The Profitable Happiness™ Podcast, hosted by Dr. Pelè. It’s now one of my favorites. Last month, he hosted Seth Godin. What a conversation. I’ve watched it twice and taken piles of…

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For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery.  You know… the pandemic and all.  Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt.  Why? Because the shoppers communicate well with us and consistently delight us.  We…

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I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through.  Even some of his teammates now say they didn’t know… …He received tons…

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When I was a younger business person, I never thought much about mindset.  Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance.  I think it was Stuart Smalley’s fault.  Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…

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I used to send an email to my list called the Monday Mash-up.  Every Monday, a mash-up of five short items. A quick tip. A reading or music recommendation. Quotable quotes. A gratitude snippet. And so forth.  I stopped sending them in late 2019, and many people told me they missed them.  I knew the…

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Remember that movie with Mel Gibson playing a male chauvinist pig who magically acquires the superpower to “hear” women’s thoughts? I just heard a real-life version of that story.  Both the real-life and Hollywood versions reveal a ton about marketing.  The real-life story features a marketing guy named Ben Settle who, like Gibson’s character, has…

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Cartoon of John Lennon thinking Imagine

Imagine there’s no Facebook. It’s easy if you try. No tweets……or REtweets. Pinterest? Say goodbye.  You may say I’m a dreamer.  But… …Really… …Imagine a world without social media.  Then what?  What would you do next?  How would you connect with prospects?  What would you say?  Without memes… …without some pithy <280-character comment… …without likes and shares? What if…

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Back in the 1990s, Nicole Kidman and Tom Cruise were Hollywood’s IT couple.  A fairy-tale marriage. Three movies together — including a really creepy one called “Eyes Wide Shut” and this:  When their love was shining brightly, Nicole dished out a few dozen bucks to the International Star Registry. She chose a twinkly little star…

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Happy National Screenwriters Day.  (Yeah, that’s a thing).  Last night, to get into the holiday spirit, I picked up my copy of “Story – Substance, Structure, Style, and the Principles of Screenwriting” by Robert McKee.  Great book — especially if you want to be a screenwriter.  Marketers swear by it, too… …especially ones who understand…

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