Tom Ruwitch
An Ohio boy who was conceived 30 years ago celebrated his 1st birthday this week. (You read that right.) Thaddeus Daniel Pierce was born on July 26, 2025 from an embryo frozen in 1994. That’s 30+ years in cryogenic storage. His biological sister from the same batch is now a 30-year-old mom. And his adoptive…
Here’s a stupid marketing trick you’ll want to avoid… Send a bulk email with the subject line: “I saw you in the Epstein Files.” Then open the email with: “Hey {First Name}, only kidding. Just figured I’d get your attention, and if you’re reading this, I guess it worked.” Then pitch your product or service.…
Remember “Field of Dreams?” That’s the one where Kevin Costner plays an Iowa farmer who plows under his corn because a ghostly voice keeps whispering: “If you build it, they will come.” Great movie line. Lousy business advice — especially for authors who want to turn their book into clients. If you build it… …if…
Last year, I met a business coach who wrote an excellent bookā¦ ā¦but was struggling to profit from it. He sells the book ($20, plus shipping) on the front page of his website. “How many books have you sold from your site?” I asked. “Not too many,” he said. “Most of my sales come from…
Why Forcing Yourself To Work… Never Works Daniel Pink’s book Drive is one of my favorite books on productivity and motivation. It spent 159 weeks on the New York Times bestseller list, sold millions of copies, and got named one of the best leadership books of all time. And yet most of us still ignore…
I’m an Amelia Earhart fanboy. So today, her 129th birthday, I’m going to put on my favorite party hat, raise a glass, and toast “A.E.” And I’m going to tell you a story about her that you may not know… In 1933, one year after A.E. became the first woman to fly solo across the…
My favorite story from The Second Act Advantage by Jay Samit unfolds in Chapter 5. Ken Frantz has just retired from a long career in construction and development in Virginia. One morning he’s sitting in a car dealership waiting room, killing time while they change his oil. He picks up a National Geographic and lands…
Ripped from the Headlines in Edinburgh, Scotland: Last year, Finlay Crawshaw walked into a corner shop on Gorgie Road with a kitchen knife and a get-rich-quick scheme. He pointed the knife at the two clerks behind the counter and demanded money. They laughed at him. (It’s all caught on surveillance video.) Finlay (shouting): You laughing…
Yesterday afternoon, after I invited everyone on my list to meet my new AI robot, “Raymond” replied with this nasty-gram: “No thanks! I still believe in real humans and the human race!” Holy identity crisis, Batman! One minute I’m trying to help my fellow humans market their businesses better. The next minute some Justice League…
Recommended Event Meet Tom’s Robot – Trained on Story Power Marketing Methods At 6:30 p.m. ET (3:30 p.m. PT) this evening, I’m unveiling the marketing robot I’ve been building in my AI Laboratory. You’re invited to join me, and if you want, you can put my robot to work for you — for free. I’ve…