Tom Ruwitch
Short and to the point today. Recently, a consultant hired my team and me to help him build and implement his marketing system. I first met him in 2009. He attended a seminar I hosted and joined my email list. Then… nothing. For 17 years, I never heard from him. Not a peep. But he…
Five down. Five to go. Yesterday I offered a free content review to the first 10 people who asked for one. Five of you replied. So I still have five spots open. Here’s how it works: 1. You reply and type “I want the review.” 2. After I confirm you’re in, you tell me what…
Sleepless in St. Louis. That’s me. The nights have turned cool here, so the bedroom windows are open. And hour after hour, night after night, train horns blare from every corner of the city. When you hear a train horn, way off in the distance, it sounds almost romantic. But when those horns blare from…
Today is National Silent Movie Day. Which got me thinking about my favorite dialog-free ad. It’s Apple’s “Bounce,” a 2019 ad for AirPods. Watch it here: A young man drags himself out of bed. He dreads the day ahead. He forces a smile onto his frowning face and trudges out the door, shoulders slumped. Then…
Podcast (The Story Power Marketing Show) How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra) Jamie Dykstra is a nonfiction ghostwriter and book coach. She works with executives and entrepreneurs who have “so many thoughts” and helps them shape those thoughts into one clear message and a book they can…
Yesterday, as the Mastermind Book Club discussed with Aleric Heck his book “Video Authority,” Theresa asked about AI clones. Should we use them in our videos or not? For those who haven’t noticed, you can now use AI to create videos in which you clone yourself. No camera required. Just feed the script to the…
Two live events today. Both free. You’re invited to both. The Mastermind Book Club 2:30 p.m. ET / 11:30 a.m. PT Aleric Heck joins Ted Prodromou and me to discuss his book, Video Authority. Aleric has spent 16-plus years on YouTube working out how to turn viewers into paying clients. Bring your questions. You don’t…
Do you ever feel like a best-kept secret? You know your stuff. You deliver a great product or service. You could help more people… …if only those people knew about you. So you write a book, plop it on Amazon, and wait for appointments to roll in. Or you appear on a bunch of podcasts,…
Here’s the number one mistake business leaders make after they write a book. They think writing a book is like Field of Dreams: “If you build it, they will come.” So the book gets published. And the author waits. Posts about it. Waits some more. Hopes somebody notices, buys it, reads it, and picks up…
Recommended Event How to Use Your Book to Get Booked and Hired (live Thursday) Thursday evening I’m hosting a free, 45-minute live Boardroom Session, and you’re invited. It’s for you if you’ve written a book, or you’re writing one, and it hasn’t brought you the clients you expected. Not more book sales. Clients. I’ll walk…