Tom Ruwitch
A few days ago, my friend John Bejakovic sent an email to his list that was so good I immediately replied to him and asked if I could share it with my online family. John said “yes,” and here it is… Subject Line: Prediction about the world by the end of 2027 Last night, as…
It’s National Limerick Day. 🥳 To celebrate, I’m giving away a free video e-course called “7 Secrets to Write Emails That Sell.” 7 videos, loaded with business-building tips, delivered to your inbox over 7 days. Poetic details below… If your emails fall flat as the floor, And your readers just snore and ignore, There’s a fix…
Recommended Video 30 Days Content in 30 Minutes | Social Media Strategy for Business Owners Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle. Here’s a presentation he delivered last year that shows you how to do it. Another Recommended Video Yours Truly…
Here’s the story of a Swedish researcher who punked AI… Her name is Almira Osmanovic Thunström, and she invented a completely fake eye condition called “Bixonimania.” She wrote a bunch of bogus research studies and posted them online with obvious clues that screamed, “THIS IS FAKE.” Within weeks, the most popular AI tools were telling…
Here’s a picture I made yesterday (with help from Google Gemini). Reminds me of lots of business owners I know, especially ones who have a book, podcast, or other “marketing asset” they wish to turn into clients. I’ll show and discuss that picture during this evening’s free training: “Turn Your Book Into More Clients, 3X…
Since AI became a thing, I’ve heard more than a few would-be goo-roos say you should litter your AI-generated content with typos and misspellings… …so readers (and AI detectors) think a human wrote it. That’s a stupid marketing trick. Don’t do it. First, typos don’t fool AI detectors. I know humans who have tested it.…
Short one today… If you’ve written a book (or plan to), this is for you. Your book can be a client magnet — if you know how to use it. Most authors don’t… so they keep chasing leads the hard way while their book just sits there, doing nothing. This Thursday (May 7) at 6:30…
Recommended Reading The daily email model is on its way out When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good. On Saturday, I received one I had to share. A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof. This…
In fourteen-hundred-and-ninety-two, Columbus sailed the ocean blue… …more than six years after he first pitched the idea to Spain’s Queen Isabella. It was this day (May 1) in 1486 when Columbus made the pitch: “Gimme some boats, sailors, and supplies, and I’ll find a western ocean route to Asia.” It was a great pitch: Spain…
I’d like to share a gift with you… …inspired by David Byrne. Here’s the backstory… Yesterday, I told you about attending Byrne’s concert on Tuesday and being blown away. After writing that email yesterday morning, I decided to buy tickets and see him again last night. Same set of songs. Same visuals. Same show. Still,…