Tom Ruwitch

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I Nearly Ignored This Awesome Advice…

By Tom Ruwitch

Last month, I launched a free video e-course called “How to Write Emails that Sell.” Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…

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School Reunion Calendar Cartton

Why This Letter Generated More Than $2 Billion in Sales…

By Tom Ruwitch

A few years ago, my friend skipped his high school reunion because he was between jobs. He didn’t want to face his classmates while down on his luck. I get it. He dreaded that “what are you up to?” conversation. He didn’t want to tell his story of dreams deferred. He wanted to be the…

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Monday Mash-Up ~ Vol. 2, Ep. 24

By Tom Ruwitch

Recommended Reading12 Business Lessons from Mel Brooks Mel Brooks was born on this day in 1926. Here’s a Fast Company article from several years back with 12 lessons Brooks discovered over his legendary career. These are valuable lessons for anyone managing a business. Recommended ResourceVelocity Jam Helps You Establish High-Value Connections on LinkedIn If you want to expand your…

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Cartoon of Pickup Artist

This LinkedIn Pickup Line Fell Flat

By Tom Ruwitch

My brother, Mike, got a LinkedIn request the other day from a guy who wrote this: “Love to Connect. I just got a radar that detects high-performance humans. Damn thing won’t stop going off since I saw your profile.” That’s some fancy-schmancy, make-believe radar. Mike wasn’t impressed. No connection for you, Radar Man. I shared…

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7 Secrets to Write Emails that Sell

By Tom Ruwitch

Good Morning: I’ve launched a new video e-course called 7 Secrets to Write Emails that Sell. It’s 7 short videos, one per day, delivered to your inbox over 7 days. Here’s what we cover: How to come up with great ideas for irresistible emails. The key to overcome writers block so you can knock out your…

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Monday Mash-Up ~ Vol. 2, Ep. 23

By Tom Ruwitch

Recommended Reading / ListeningThe Daily Stoic: Ancient Wisdom for the Modern Age I’m a big fan of Ryan Holiday’s The Daily Stoic. I subscribe to his emails. I read his book. I listen to his podcast. The website describes stoicism as, “…a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as a result, better…

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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

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Summit Starts Tomorrow. I Speak Friday…

By Tom Ruwitch

Hi — I conducted a group coaching call earlier today, and one of my clients suggested she doesn’t have the “gift” needed to market her business with ease. It’s not a gift we’re born with, I told her. You master marketing and grow your business by learning from the masters. The masters make it look…

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Why You Don’t Need a Muse to Master Marketing

By Tom Ruwitch

There’s a movie I like called The Muse. Albert Brooks plays a screenwriter named Steven Phillips who has lost his “edge.” Everyone says he’s past his prime. So Steven gets a Muse. Not a figurative muse. A literal muse — as in a real-life Greek goddess, a daughter of Zeus. Her name is Sarah Little (Sharon…

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Monday Mash-Up ~ Vol. 2, Ep. 22

By Tom Ruwitch

Six-Figure Summit: Priceless Presentations and the Price is Right + Theresa Carrington, founder of Ten By Three + Marketoonist Mocks the “Next Big Thing” + Suzanne Somers Answer Big Questions + Happy Flag Day + From Harriet Beecher Stowe

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