Tom Ruwitch

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Monday Mash-Up ~ 2022.05.09

By Tom Ruwitch

Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…

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Lessons From a World-class Marketer Who Loved my Email

By Tom Ruwitch

I got lots of great feedback from subscribers after sending an email yesterday about my humiliating Cinco de Mayo mishap.  My favorite response came from the great Michael DeLon — America’s Foremost Authority on Credibility Marketing — who said:  “Well done! I could just picture being at the table, drinking margaritas with you… and telling you, ‘You have salsa on…

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Ai yi yi! This was Embarrassing…

By Tom Ruwitch

When Dr. Ruth Allan asked me during a podcast interview to, “tell us about an embarrassing thing that happened to you,” I didn’t hesitate. I’ve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…

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A Simpler Way to Ensure the (Storytelling) Force Is With You

By Tom Ruwitch

Yo! It’s Star Wars Day. May the fourth be with you! (Get it!?)  So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin!  One thing… …I won’t be joining you.  I have nothing against the Star Wars movies.  It’s not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…

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How Richard Transformed an Email from Boring to Brilliant

By Tom Ruwitch

Here’s a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA.  Richard’s promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…

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Monday Mash-Up ~ 2022.05.02

By Tom Ruwitch

Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”

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Why I Died of Boredom and How to Keep from Killing Your Prospects

By Tom Ruwitch

Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article was…. …BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob.  Then I got to the part that…

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You’re Invited…

By Tom Ruwitch

Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…

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? Why I’m Focused on Habit-formation

By Tom Ruwitch

A few days back, I was seeing double.   Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double.  On Saturday, I began wearing glasses with progressive lenses.  I’ve used reading glasses for the last few years. But I can’t wear those while driving or at a hockey game or watching…

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A Marketing Legend’s Wise Take on Storytelling

By Tom Ruwitch

I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive.  And in his email he broke down a century old ad for a mail-order business course.  The ad tells “the story of…

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